When putting together a successful online presence for your business, you need to Track Website Traffic so you can know what the raw data says about your domain. It doesn’t matter if you are a small business or a multi-million dollar corporation, the database you gather as you track website traffic is vital. It tells you a lot about how your business website (domain name) is performing.
Whether you manage a small or large business, you need to know how to check the organic website traffic. Furthermore, you must analyze key attributes of website traffic: how many users visit your website, how they discover it, and from where they visit your website, meaning what their geographic location is. Explore and learn how to check and track website traffic for any domain.
Every day marketers examine all kinds of raw data to apply to their digital marketing campaigns — to better target future promotions, adjust website page content, and promote their business online. Simply put, if you aren’t examining how your website is performing actually, you are missing a huge opportunity. You can use reliable website traffic-checking tools that are results-driven.
In this article, we’ll take a quick look at how a few Website Traffic Checker Tools can help you track website traffic, so you can build a better online business and optimize your digital presence. Discover all the ways that Analytics insights can bring a complete understanding of your customers — from built-in automation and customized reporting to cross-platform attribution and more.
Why Track Website Traffic? To Get Better Insights And Plan Ahead
The world market is open to you and there are countless possibilities but to leverage that you need an understanding of your website traffic. This will help you to earn more revenue from product sales and nurture business growth. The online market is becoming competitive as more and more businesses are going online; this is where the relevance of traffic monitoring becomes clear.
Get to know the exact number of people visiting your website and purchasing the products and services you offer. Eventually, when you know how to check the web traffic of a website, you get real insights about your target audience and boost your website’s performance. As a rule of thumb, knowing your website domain traffic sources will help you set goals for your business effortlessly.
Today, the marketplace has a plethora of choices when it comes to tools for checking website traffic. They help us better understand the ROI of the overall business-based marketing campaign and advertisement media spend across all channels. As a result, business managers and marketers can make informed decisions about budget allocation and evaluate the best attribution models.
Through a strategic plan to track website traffic, you can easily and quickly access, organize, and visualize your data to fit your business needs. Run deeper, custom analysis of your data without the limitations of pre-defined reports, and share insights with other users. In layman’s language, digital online business and storefront marketers may track website traffic for various reasons.
We would want to know;
- The average number of monthly, daily, and hourly visitors
- Links through which visitors access your website
- HTTP codes and Web Browser information
- The general Operating System (OS) used by visitors
- Target audience and potential visitors’ location
Understanding your competitor’s website traffic isn’t just a mere exercise; it’s an insightful venture into the digital landscape that can sharpen your strategic edge. The process allows you to collect, organize, and manage your data easily with a variety of integrated tools. Overall, website analytics is designed to work seamlessly — it helps save precious time while increasing business efficiency.
Why it is so pivotal:
- Content Insights: Peeking into the most visited pages and posts of your competitors not only quenches curiosity but unveils golden content opportunities waiting to be explored.
- Keyword Goldmines: Discover the keywords that your competitors have staked their claim on. This isn’t about mimicking them but understanding the terrain and maybe, just maybe, finding richer mines they’ve overlooked.
- Traffic Dynamics: Discerning which channels pump the most traffic to your competitors can guide you in optimizing your outreach, ensuring you aren’t shouting in a quiet room when there’s a bustling conference next door.
Leveraging this wealth of data doesn’t just offer a roadmap; it’s akin to having a blueprint in the vast world of digital marketing. Grasping the traffic patterns of your competitor illuminates’ paths for your brand’s journey, ensuring you’re always getting higher website traffic. Explore all the ways that analytics surfaces helpful insights for a complete understanding of your target customers.
Integrating A Strategic Analytics Plan To Help Track Website Traffic
Before you engage your team in a strategic plan to track website traffic, you must fully understand the role of analytics in your business. One thing is sure: Analytics is a process that helps you get a more complete understanding of how your customers engage with your business so you can deliver better experiences and drive results. Eventually, you will know what’s working and what’s not.
In most cases, an effective Website Analytics Plan can help you unlock customer-centric measurement across your business and company segments. See how people engage with your business and the role different channels play with advanced reporting and analysis. You can even connect CRM measurement systems, points of sale, and other first-party data sources for a complete overview.
You can also incorporate AI Analytics & Machine Learning with technologies such as Natural Language Processing (NLP) to discover new and predictive insights from your data insights — you’ll get to know which users are likely to purchase or churn. In this case, machine learning is an innovative technology that may help enhance your measurement when observed data isn’t available.
By all means, most website analytics tools are built to work with other solutions and partner products so you can use your insights to improve marketing performance. On that note, you can connect preferred website analytics tools with applications such as Google Ads, Search Ads 360, Display & Video 360, Google Cloud, and Google Search Console to improve your marketing ROI.
Why use the website analytics tools:
- Track website traffic and make that data work for you: Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports.
- Unlock customer-centric measurement: Understand how your customers interact across your sites and apps, throughout their entire lifecycle.
- Get smarter insights to improve return on investment: Uncover new insights and anticipate future customer actions with machine learning to get more value out of your data.
- Connect your data insights to performance results: Take action to optimize marketing performance with integrations across various advertising and publisher tools.
Analytics helps gather data quickly as you collaborate with teams — through an easy-to-use interface and shareable reports. Process and share data in a snap, while using configuration APIs to keep things flexible and fully programmatic. Get built-in technical support and a global infrastructure that delivers secure, accurate data across your websites and apps while fully under control.
Unlock customer-centric measurement across your websites and applications, so you know what’s working and what’s not. See how people engage with your business and the role different channels play with advanced reporting and analysis. You can even connect systems used to measure CRM Automation, points of sale, and other first-party data sources for a more complete view.
Some Practices To Consider In Your Web Content Data Tracking
By applying advanced machine learning models, an Analytics Tool can automatically alert you to significant trends in your data — like products seeing rising demand because of new customer needs. It even helps you anticipate future actions your customers may take. For example, it calculates churn probability so you can more efficiently invest in retaining your potential customers.
This is especially crucial at a time when marketing budgets are under pressure. Some of these can help you not only track website traffic but also foster you to create audiences to reach higher-value target customers. As a result, you can also run analyses to better understand why some customers are likely to spend more than others, so you can take action to improve your results.
With new integrations across various tools that help you track website traffic such as Google’s marketing products, it’s easy to use what you learn to improve the ROI of your marketing. A deeper integration with Google Ads, for example, lets you create audiences that can reach your customers with more relevant, helpful experiences, wherever they choose to engage with your business.
The new approach also makes it possible to address longtime advertiser requests. Because these tools can measure application and web interactions together, they can include conversions from YouTube-engaged views that occur in-app and on the web in reports. You may also see conversions from YouTube video views alongside conversions from Google and non-Google paid channels.
What matters most:
- Top Keywords: When you’re doing keyword research, seeing the terms that other sites are ranking for is incredibly helpful. Get new keyword ideas straight from your competitors!
- Top Pages: There are multiple reasons why you might want to find out the top pages a website is getting traffic to, like when you’re looking for new content ideas for your site on your competitors’ sites.
- Traffic Channels: Where are your competitors’ visitors coming from? Are they getting tons of social and referral traffic, are they running a lot of paid ads, or is most of their traffic organic? You can find out with some free traffic checkers.
- Backlinks: Want to get an idea of where any site is getting its backlinks from? This can help with a strategic link-building plan for your business.
Are you looking for the best free website traffic checker tools to help you track how much traffic any website gets? When you can see how much traffic a competitor is getting, compare traffic on different websites, or even take a deeper dive into your traffic, you can use that data to improve your marketing campaign strategies to get more traffic and make more money with your website.
With that in mind, in the next section, we’ll explore the topmost content checker tools on the webmaster list that can help you track website traffic successfully. Join over 1 billion business owners and creative content marketers who make smarter decisions with the help of these tools. They help them track website traffic and know the best ways to grow their businesses through marketing.
The Best Website Traffic Checker Tools To Help Track Website Traffic
Most business owners and enterprise managers now rely on various methods to track website traffic for more lead conversions and sales. With the growing use of the internet today, it is really important to know your audience to market your business well. Regardless of the size of the business, every entrepreneur is now focusing on their online portals to grab a share of the market.
When planning to track website traffic, using the right checker tools is highly recommended. They’ll help you get fast answers to questions about your Analytics data, predict user behavior, and tap into powerful modeling capabilities. Please watch the video below to learn how to track website traffic statistics using AWStats — this is a cPanel Dashboard that displays domain traffic statistics.
Remember, even after implementing the best marketing strategies, sometimes, the businesses fail to achieve the desired goals. This is why you should track website traffic to know where you stand — it’s when measuring the traffic trends becomes all the more important. As such, consider an SEO and competitive analysis solution that offers a comprehensive range of traffic analysis solutions.
Get a complete understanding of your customers across devices and platforms. You need a great Website Analytics Tool that gives you the freedom (free of charge) to understand your target audience and potential customer journey. A tool that helps deliver your campaign message, improve your business marketing campaign results, convert leads into active customers, and sell more.
Their Topmost Features:
- Predictive Capabilities: Analyze your data and predict future actions people may take, like making a purchase or churning. You can then create audiences that are predicted to take these actions to drive conversions or retain more of your users.
- Proactive Insights: Analytics will automatically detect and surface actionable insights from your data like important changes, new trends, and other growth opportunities you should be aware of.
- Privacy Features: Driven by machine learning models, these analytics tools provide a more complete picture of the customer journey, enhancing your understanding of customer behavior and conversions based on your observed, first-party, and consented data.
- Seamless Interaction: You can ask these website data performance and insights checker tools some of your topmost questions in natural language using the search bar to quickly find the metric, report, or insight you’re looking for.
- Realtime Reporting: Monitor the most crucial activities as they happen. See at a glance how customers interact with your websites and applications, and easily navigate to reports to dive deeper.
If you are aware of how to check website traffic, maximizing sales metrics and measures will be helpful for your business. With the help of different tools and metrics like Google Analytics, SimilarWeb, AHREF traffic checker, and many more, you can analyze how to view and track website traffic and its source. Thereafter, you can utilize the data insights for future planning. Try some of these toolkits:
Tool #1: Google Analytics
Of course, Google Analytics is a free tool that you can integrate into your website through your Google account and it will start showing many important traffic insights. It is one of the best analytical tools to track website traffic. If it’s indexed on Google, it is easy to figure out and know how to find website traffic sources. The Google Analytics Tool is one of the best choices for you.
With this tool, you can traffic trends of your business. From listed data to graphical presentations, you will find all varieties of reports with this one. We recommend Google Analytics as the preferred option because of its user-friendly interface. But before that, it is essential to understand the process of how to track website traffic because there are chances that its users may get stuck.
For advanced analysis and data-driven attributes, one has to opt for the paid Google Analytics 360 version. Even with the Google Analytics Free version, you will get a thorough analysis of all the data that can be downloaded as well. At a glance, you will be able to see various metrics.
Consider the following:
- A clear view of how your website is performing online.
- Real-time traffic information.
- The most popular website pages.
- The locations of your website traffic.
It’s worth noting that the New Google Analytics Tool will give you the essential insights you need to be ready for what’s next. Be that as it may, make sure you also read more about the Importance Of Google Analytics Attribution Models For Your Business Success to have a proper oversight of your strategy.
Tool #2: Semrush
Generally speaking, next to Google Analytics, Semrush is one of the topmost SEO platforms and an application tool that you can use to track website traffic out there. Besides offering free traffic checker tools, you can do a huge amount of SEO, content, PPC, and competitor research all in one place. Just like it helps track website traffic, there are a few other things you can do with this tool.
This includes:
- Look up what keywords your competitors are ranking for
- Track your website’s keyword rankings
- Discover new keywords you can use on your website to get more traffic
- See where your competitors are getting their backlinks from, so that you can use some of the same tactics
- And much more
To use Semrush as a free website traffic checker, you’ll want to sign up for their free account. Although the free account is limited, Semrush is still #1 on our list because of its power. We recommend using all of your searches on the platform every day to do as much free research as possible! Just enter your website URL, a specific webpage, or any other domain or webpage.
As a result, you’ll get a ton of information about that domain’s or page’s keywords, links, organic visits, and more. Equally important, with the help of the Semrush Keyword Magic Tool, you can discover new keywords that you can use to grow your traffic and get more business. On that note, to get the free version of Semrush, just click the Skip Trial button on the plan choice page.
Tool #3: SERanking
Technically, SERanking is another place where you can find a pretty big dashboard of tools that are designed to help you with your SEO and marketing efforts. When you input a URL into their Website Traffic Checker, you’ll be directed to the free version of the report. It includes a good number of metrics. The free version helps you run a report on three different domains or URLs daily.
In this case, you can input your business domain or a URL on your website, or use it to research your competitors. Although the free version is limited to three searches per day, we like that you get quite a few metrics and insights in the results!
That includes:
- Estimated total organic traffic
- Number of keywords
- Traffic by country breakdown
- Top 10 keywords, including their search volumes, SERP features, and more
- Top 10 pages by organic visits
- Organic competitors
- Paid traffic keywords
Overall, SERanking provides quite a bit of data in a layout that’s easy to navigate.
Tool #4: SimilarWeb Chrome Extension
If you’re a Chrome user, using the SimilarWeb Chrome Extension, you can quickly check how much traffic a website gets, plus a couple of other helpful metrics! Once you have the extension installed, you can just click on it while you’re visiting any website to see a graph of how much traffic the website has gotten over the past 3 months, plus an estimate of the website’s bounce rate.
You’ll also glean into pages per visit, monthly visits, and average visit duration. Beneath that, you’ll see traffic broken down by country, and a graph of traffic sources for the website including its organic, direct, referral, social, email traffic, paid display ads, and much more. Click the button in the extension results to visit the SimilarWeb website — you’ll access a couple of great metrics.
Tool #5: Website Traffic Checker
For your information, Website Traffic Checker is part of Neil Patel’s larger set of SEO Tools, such as Ubersuggest and much more. You’ll only get one free search per day if you don’t want to create an account, but it’ll increase to 3 searches per day if you create a free account. The Website Traffic Checker Tool is great for seeing some basic information about a domain or particular page URL.
You’ll see metrics like:
- Number of organic keywords
- Estimated organic monthly traffic
- Number of backlinks
- A graph of the past 4 months of organic traffic
- Number of ranked keywords
- Top pages, including social shares
- Top keywords by country, including volume and position
The layout of this one is really clean and easy to navigate.
Tool #6: Alexa Skill Analytics Dashboard
Through the useful Alexa Analytics Tool, you can get help as you check and track website traffic for your digital online business and analyze the geo-distribution of your marketing efforts. There are also blogs to help you know how to find and track website traffic. You can try the free Alexa version — opt for the 14-day trial version of the advanced solution for more data before buying it.
Amazon released the new Alexa Skill Analytics Dashboard earlier this week and it is a big step up from the previous offering. The first reaction from developers was that it was a nice upgrade. The second impression was that it may undermine existing Amazon Alexa analytics partners. The toolkit developers provide a lot of valuable new insight without having to write any additional code.
They seem to be trying to catch up to the metrics that VoiceLabs offers. A couple of the new analytics dashboards from Amazon include data for sessions and utterances which was previously much more limited. The session data can now be viewed as a time series and you can zero in on failures and sessions per customer. Utterances can be viewed per session/customer and in a time series.
You can see how a rise in unsuccessful utterances could be used to zero in on skill interactions that need to be updated to improve user experience. However, it’s disappointing that they took away the ability to compare the usage of multiple Skills in a single graph, but we imagine they’ll bring it back in the future or third-party analytics providers will take advantage of the opportunity.
Tool #7: Serpstat
Although you have to create a free account to use Serpstat right off the bat, you get quite a few traffic metrics for free, and you get 10 free searches per day. Like some of the other tools on our list, this free website traffic checker is part of a larger set of tools. Once you have an account and you run a traffic analysis, you’ll be brought to a dashboard with a bunch of different information.
Right away at the top, you’ll see estimated search traffic, organic keywords, paid keywords, and visibility. In addition, there are other stats included with Serpstat which are worth mentioning.
They include:
- Top 10 organic keywords, including new, lost, improves, and declined
- Keyword position distribution
- Visibility trend graph
- Traffic trend graph
- Organic search competitors
- Top 10 organic landing pages, including keywords for each
Overall, Serpstat is a solid option to use for your free website traffic checker.
Tool #8: Website SEO Checker
If you don’t mind ads, Website SEO Checker is the right tool for you. It’s truly free with no limits and no free account you have to sign up for to use it. It doesn’t give the same amount of detail as the others and only provides domain data (not for a specific page), but sometimes you just don’t need all that data. With this free tool, you get the top eight website pages of any domain space.
Plus, you’ll also get their number of keywords, traffic, and traffic percentage. That’s not too impressive, but you also get the top 50 keywords for the domain, plus position, volume, CPC, and keyword difficulty data. This is much more than the other tools on this list, so if it’s keywords you’re after, this might just be the one for you! Data is pulled straight from it — no need to sign up.
Tool #9: MonsterInsights
To enumerate, MonsterInsights is a WordPress Plugin that allows users to connect their WordPress website to Google Analytics. It provides tracking features that help users understand what content their visitors are interested in. Thus, it’s an effective checker plugin that can help anyone (amateur or professional marketer) track website traffic and gather credible data insights.
Fortunately, you can incorporate this WordPress plugin into your WordPress website. MonsterInsights makes it “effortless” to set up Google Analytics in WordPress, the right way. All you need is to install the plugin and enable the features you want with just a few clicks — no coding is needed! Keep an eye on your website traffic data and insights right onto your WordPress dashboard.
Besides, MonsterInsights is a plugin enabling you to monitor your competitors’ keywords and traffic closely. Hence, you can perfectly analyze their strategies to grow your website traffic. With MonsterInsights, you can see useful information about your visitors right inside your WordPress dashboard. Join 3,000,000+ professional webmasters and business marketers who use this tool.
Tool #10: ExactMetrics
Do you find it difficult and time-consuming to track website traffic? If your website is built with WordPress, you’ll want to check out ExactMetrics which helps business webmasters and marketers track website traffic more confidently. Notwithstanding, ExactMetrics is the best premium WordPress analytics plugin. With ExactMetrics, there’s a whole list of things that you can achieve with it.
For instance, you can set up and monitor Google Analytics and your WordPress dashboard to quickly and easily track website traffic. With ExactMetrics, you can access all your most important data in a few clicks.
Its popular features:
- First, it offers easy eCommerce Setup & Tracking with Top Outbound plus Top Affiliate Link Clicks
- Secondly, it helps with Video Play Tracking, GDPR Compliance, Form Tracking, and Scroll Tracking
- Finally, Search Console Integration, Reporting on channels, social media, campaigns, and much more all inside the WordPress dashboard
As you can see, you can utilize any suitable Website Traffic Checker Tool in your next data-gathering strategy. Consider a tool that allows you to get a glimpse at all of the behind-the-scenes information that can help you build a better brand online. It does this by providing you with all of the most important metrics that you need to judge your website performance as a whole.
In other words, using some of the above-mentioned analytics and checker tools to track website traffic can help you understand how people use your websites and applications. By doing so, you can take the right action to help improve the overall user experience and drive engagement to the website. Utilize some of these analytics tools and see how they can help transform your business.
In Conclusion;
It’s worth mentioning that millions of digital online business marketers, large and small, rely on Analytics Tools to understand customer preferences and create better experiences for them. More and more commerce is moving to the online marketplace and businesses are under increased pressure to make every marketing dollar count — dataset analytics insight tools are even more critical.
Unfortunately, with major shifts in consumer behavior and privacy-driven changes to longtime industry standards, current approaches to analytics aren’t keeping pace. According to a Forrester Consulting Survey, improving the use of analytics by marketers is a top priority. They say existing solutions make it difficult to get a complete view of the customer and derive database insights.
To help you get better ROI from your marketing for the long term, a company such as Google is creating a new, more Intelligent Analytics Tool that builds on the foundation of the Application + Web Property — they first introduced it in Beta Version last year. It has Machine Learning (ML) technology at its core to automatically surface helpful insights and give you a complete overview.
Analytics helps you have an understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can rely on Analytics even as the industry changes like restrictions on cookies and identifiers create gaps in your data. The tool creators are continuing to add new predictive metrics, like the potential revenue you could earn from a particular group of customers.
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