Social Media Marketing (SMM)
By definition, Social Media Marketing (SMM) is the use of computer-based technology that facilitates the sharing of ideas, thoughts, and information. In general, through the building of virtual networks and communities.
By design, social media marketing is internet-based and gives users quick electronic communication of content. Whereas, content includes personal information, documents, videos, and photos. Notably, users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.
Social media is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Benefits of Hiring a Social Media Marketing Consultant
Every business can benefit from hiring an experienced individual to handle all of their Social Media Design, Management, Marketing, and SEO needs. However, many business owners overlook this position and may even scatter the responsibilities across their workforce. Ultimately, this common habit overwhelms current employees and depletes productivity. “
Not to mention, an experienced and dedicated Social Media Management Agency is entranced by the Cloud Computing and Technologies surrounding it ” – Says Joseph Mucira. Especially through a general commitment of an individual Social Media Manager to oversee the whole tasks. For instance, this individual actively stays in the know of the latest happenings in the world of social media.[caption id="attachment_16396" align="aligncenter" width="1200"]
Social Media Marketing Platforms
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks. Then again, in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement. As well as the general utilization of Paid Social Media Advertising Campaign, Lead Conversion Promotion, and also Audience Targeted Display Ads.
Although this may be true, creating a Social Media Marketing Strategy is the key to your results. In particular, making sure that you focus on the right channels and activities. And also, creating your user personas to target and help your team to find tactics that lead to desired goals.
Social Media Marketing Strategy
Before you begin creating social media campaigns, consider your business’s goals. Of course, starting a Social Media Campaign without a Social Strategy in mind is like wandering around a forest without a map. Whereas you might have fun, but you’ll probably get lost. Below are some questions to ask when defining your social media marketing goals:
- What are you hoping to achieve through social media?
- Who is your target audience?
- Where would your target audience hang out and how would they use social media?
- Which message do you want to send to your audience with social media?
Your business type should inform and drive your social media marketing strategy. For example, an e-commerce or travel business, being highly visual, gets more value from a strong presence on Instagram or Pinterest. At the same time, a business-to-business or marketing company might find more leverage in Twitter or Linkedin.
Things to consider in your Social Media Strategy Include;
- Create a social media strategy
- Actualize and create budgets for social media activities
- Plan social media campaigns
- Work with internal stakeholders
- Recruit and manage the social media marketing team for your organization
- Manage change and adopt social media into the corporate culture
- Work with other marketing branches to integrate different activities
Social Media Manager
As a matter of fact, a Social Media Marketing and Management Manager is your business’s main representative when it comes to the Internet. He or she interacts with your customers on a daily basis through comments and messages. Your social media manager can truly make or break your business’s online reputation. Which is why it is crucial to hire someone solely for this instead of spreading the responsibilities across your current team.
Remarkably, a Social Media Manager skilled in SEO and other critical marketing components can greatly contribute to the steady growth of your business. Every business has its own unique voice that customers are familiar with. However, your business’s voice can easily get lost when more than one person handles your social media accounts. A social media manager will prevent this common concern and ensure that your business’s voice stays consistent and in-tune with your branding strategy and marketing plan.
Good social media managers must have a passion for social media. On one hand, they should be active on more than just Facebook, Instagram, Twitter, Pinterest, and LinkedIn. On the other hand, they should have a personal blog with comments. In addition, they should be able to spot promising social media platforms and be able to get on on the ground floor.[caption id="attachment_16397" align="aligncenter" width="1000"] Those who recognized Pinterest’s potential are laughing. They should be present on some niche social media sites that relate to their interests.[/caption]
Channel Specific Social Media
Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns, and advertisements are essential ingredients for building brand awareness and not only attracting new customers but the targeted ones as well.
A social media manager can save your business money and time by managing and tracking online campaigns. Allowing him or her to determine what’s working and what isn’t. Ending unfruitful campaigns will cut costs. Likewise, finding the right campaigns for your business will ensure that you get the most bang for your buck.
Social Media Branding and Design
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
At this point in the game, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts. But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it? Yes. Yes, you do!
Benefits affiliated to Social Media Presence
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine. In addition, Social Media Strategic Marketing can help with a number of goals, such as:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
The General Marketing Tips
Ready to get started with marketing on social media? Here are a few social media marketing tips to kick off your social media campaigns.
1. Social Media Content Planning
As discussed previously, building a social media plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. What are other businesses in your industry doing to drive engagement on social media?
2. Great Social Content
Consistent with other areas of online marketing, content reigns supreme when it comes to social media. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.
3. A Consistent Brand Image
Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it’s friendly, fun, or trustworthy, should stay consistent.
4. Social Media for Content Promotion
Social media is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you’ll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers.
It’s a surprising way that Content Marketing and Social Media benefit each other.
5. Sharing Curated Links
While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them.
6. Tracking Competitors
It’s always important to keep an eye on competitors. Inasmuch as they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media channel or technique that seems to be working for them, considering doing the same thing, but do it better!
7. Measuring Success with Analytics
You can’t determine the success of your social media strategies without tracking data. Google Analytics can be used as a great social media tool. That helps you measure your most triumphant social media strategy techniques. As well as determine which strategies are better off abandoned.
Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight. Into which of your social content is performing best with your audience.
8. Social Media Crisis Management
Things don’t always go swimmingly for brands on social media. It’s best to have a playbook in place so your employees know how to handle a snafu. Check out our guide to social media crisis management to see examples of the worst social media disasters, plus tips on how they should have been handled.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Your fans, followers, and subscribers are more likely to engage with your brand when it has plenty to offer.
A social media manager will make sure that your business’s social outlets are filled with interesting and helpful content. As well as techniques that promote social media engagement. Hire the jmexclusives Social Media Managers through submitting your proposal on the Contacts Page.
- The jmexclusives: Digital Online and Social Media.
- Word Stream: Social Media Marketing for Business.