According to the company, one of its biggest advantages for Russian-language users is the ability to recognize Russian inflection in search queries. And as far as I am concerned, that’s why Yandex has invested in other companies as well.
Including Vizi Labs, Face.com, Blekko, Seismotech, Multiship, SalesPredict, and Doc+. To enumerate, there is more to some of its companies like Seismotech Ltd. which was founded in 2010. The company has been in operations for more than 25 years of its active duty in the fields of seismic data processing.
As well as geophysical software development, and correspondent scientific researches. In this article, you can learn more about why the unique team has been created as the basis of the company.
On the other hand, SalesPredict helps sales, marketing, and customer success professionals improve conversions through predictive analytics and big data. While DOC+ is a digital health company. Specializing in on-demand medical services (house calls and telemedicine), EHR, and medical data management.
Surprisingly, Yandex also announced earlier in 2014 an agreement with MultiShip. A Moscow-based startup that aggregates offers from different shipping companies. While helping online retailers optimize their deliveries across the country. So, you can see how big the company is, right!
What is Yandex?
Yandex is a Russian multinational corporation specializing in Internet-related products and services. Including transportation, search, and information services. As well as eCommerce, navigation, mobile applications, and online advertising. In total, Yandex provides over 70 service solutions.
Incorporated in the Netherlands, Yandex primarily serves audiences in Russia and the Commonwealth of Independent States. That’s why the company founders and most of his team members are located in Russia. Not forgetting, the company has 18 commercial offices worldwide.
By ranking, it’s the largest technology company in Russia and the largest search engine on the Internet in Russian. Whereby, it boasts over a whopping 52% in market share. While also, the Yandex.ru home page is the 4th most popular website in Russia.
What is Yandex Webmaster Tools?
Yandex webmaster tools is a free web service provided by Yandex for webmasters to monitor their site’s performance in the Yandex search engine. You can use it to upload a sitemap, see how much traffic you are getting, get a list of indexed pages, see crawling or indexing errors, site speed problems, etc.
It serves a similar purpose as Google Search Console and Bing & Yahoo Webmaster Tools. It’s, therefore, a good idea to submit your site to Yandex by adding it to Yandex webmaster tools. This will help you optimize your site’s performance in the Yandex search.
In addition, Yandex webmaster tools offer many useful reports and tools to optimize SEO generally, not just for Yandex. For example, you can see external links to your site, broken links, crawling and indexing problems, and many others.
Why use Yandex Webmaster Tools?
Partially, because the Yandex search engine has Yandex Webmaster Tools similar to Google Search Console (previously known as Google Webmaster Tools). And, therefore, adding your website to the service can be beneficial for SEO purposes.
And as part of your best SEO tactics or even the website optimization process, it might be essential to consider other search engines beyond Google. Yandex is one of the popular search engines you could consider using. Simply, because it’s primarily for the Russian audience that it has similar services like Google.
In this tutorial, I will go through the required steps of adding your website or blog to Yandex Webmaster Tools. But, before that, there are few more reasons why you should add and verify your website with Yandex Webmaster Tools;
Other user-based reasons include;
- First, it allows you to discover and troubleshoot common website problems
- Secondly, it helps you manage indexing and site structure with the search tools
You can also see changes in impressions, clicks, page CTR for snippets, and other statistics
- Then again, check to see if your pages are mobile compatible and pass the mobile compatibility
- You’ll also see statistics and reports about your website to analyze your site’s representation in search engines
- Analyze your site’s representation in search engines and track statistics for queries that showed your site in search results
- Lastly, you can check to see if you fully comply with the search engine rules and be notified in cases of violations
With this in mind, you can see more features and reasons on its Yandex Webmaster Tools Homepage.
How do I Verify a Site on Yandex?
Below you’ll find more refined steps to verify your website through the Yandex Webmaster Tools. I will also suggest some required steps once you have added and successfully verified your website within the Yandex Webmaster Tools. First of all, you’ll need to register and create an account on Yandex for the webmaster tools.
Secondly, you’ll need a Yandex account to sign in to its webmaster tools. Herewith, you’ll create a Yandex account with your details that will allow you to access several services it offers. Including its webmaster dashboard, its webmaster tools, and the analytics control panel.
Besides Select the site drop-down menu on the top right of the website, you should see a + icon. Click on the icon to begin the process of submitting your website. Then, thereafter, enter your site URL address on this page.
However, make sure you enter the right URL of your website. Considering the www or non-www or the HTTPS version of your website. Keep in mind, confirming that you own the domain is the most important and complex part of this process.
In that case, you will need to add the meta tag provided by Yandex to your website to prove that you have access to the domain. Yandex provides a few ways you can verify your website with the webmasters’ tool.
1. Meta Tag in the Header Section
In fact, adding a meta tag in the head section of your website might be the easiest one. Equally important, you can add Meta Tag in the head section of your site using the Yoast SEO Plugin.
So, if you use Yoast in WP, there’s an option to include the Yandex Webmaster Tools meta tag. From your WordPress Dashboard, go to SEO > Dashboard for the Yoast SEO plugin settings. Under the General – Yoast SEO settings, go to the Webmaster Tools tab and enter the verify meta value in the Yandex Webmaster Tools box.
You can only paste the numbers part from your unique meta tag. Click on save changes. Additionally, you can also use Google Tag Manager to simplify adding many such meta tags to your website. Another tool you can use in WordPress for this process is the Insert Headers and Footers Plugin.
2. Verify Site with TXT DNS records
If you are comfortable with DNS and know how to add TXT records, this might be the easiest way to get your website verified. Click on the DNS-Record tab and copy the unique value provided to you. You need to copy all of the code including the Yandex-verification text.
Since some of you use Google domains (which works well with Google Apps) here’s how you can add TXT record by going to the DNS section of your domain. Go to the Custom resource records section of your Configure DNS page and add the TXT record.
Of course, you can use other available methods. Such as creating and uploading HTML file in the root directory of your website, if you are comfortable doing that.
3. Proceed Verifying Your Website
Next, after completing any confirmation method from the “Verification” page, click on Check. Yandex will check to see if you have completed the process successfully. Depending on your verification method, this step can take up to two days.
I used the first method option two of adding the TXT record using the Insert Headers and Footers Plugin and it gets verified within a few minutes. Once verified, your website should now appear in your list of websites in the top drop-down menu. You can now visit the several settings and reports for your website in the Yandex Webmaster Tools.
One essential step that I recommend after verifying your website is adding the sitemaps of your website. To add a sitemap, go to Indexing settings > Sitemap files from the menu on your left.
4. Add Sitemaps to Yandex Webmaster Tools
Enter the Sitemap URL of your website or blog and click on Add. The Webmaster’s tool will start processing your sitemap. If you haven’t got a sitemap for your website, use the Yoast SEO plugin, JetPack, or Google XML Sitemaps plugin to generate one.
For those using Yoast SEO plugin, go to the XML Sitemaps section to enable the XML sitemap functionality. And you can find your XML sitemap by adding /sitemap.xml to the end of your website URL. If you are using the JetPack Plugin, go to settings and under the Engagement section.
Activate the Sitemaps module and you will get two sitemap files that list the URLs of posts and pages of your site. In some cases, if you have trouble submitting your sitemap, you can use the built-in Sitemap validator tool of Yandex to check your sitemap has no errors.
Go to Tools > Sitemap validator to validate there are no errors in your sitemap. Below are more useful and related topic links;
- Ask.com | How is it Different from Google Search?
- Google Search Console | Improve Your Rankings & CTR
- Bing Webmaster Tools | How to Verify your Site Ownership
- Organic Search | 7 Steps to Increase on Unpaid Site Traffic
- What Is Website Optimization? 10 Best Tools For Site SEO
By the same token, Google Rich Featured Snippets are a prime estate when it comes to the search engine results page (in short Page SERP). But, at times, if you want to capture them, it’s hard to know where to get started.