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Which is the Best Time to Post Blogs in Content Marketing?

Due to many factors that do affect blogging sites, there’s always that best time to post blogs on any given platform. Whether you want to publish new blog articles on your site for your readers to see. Or just maybe, you want to share your old or newly written content with your readers.

But, before you even hit on the publish button — now that you’ve just cracked the secret code of timely blog sharing — the #1 job of any modern marketing plan is creating spectacular content. With enough visuals, content, facts, figures, etc.

Which is the Best Time to Post Blogs?

In reality, although there may be the best time to post blogs, relevant and quality content always engages your target customers and leads. It also builds unique relationships and doesn’t scare people away with aggressive sales tactics.

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So, you should think twice about your content! Before you even consider sharing it with your audience. Bearing in mind, online users want useful, interesting, and helpful sales content. Thankfully, most marketers already know this.

According to 2017-18 data from the Content Marketing Institute, 86% of B2C marketers and 91% of B2B marketers currently use content marketing. And in our ad-blocking world, content is one of the best methods to get your message across.

Especially, in the forefront of as many eyewitnesses as possible — without resorting to annoying ads. So, if you’re not already in the content game, you can start using content marketing as your resolute weapon as soon as today.

But along the way, you’ll probably run into a simple problem — when do you share your content for maximum impact? Which is the best time to post blogs in a working content marketing strategy? Let’s consider a few things below.

How to Plan for the Best Time to Post Blogs

By now, many webmasters already know that every channel has peak times. As well as those times when almost none of your potential buyers are online. Today, you’ll learn when to share the amazing content you’ve created to reach the most people.

So, with that in mind, let’s start by analyzing the channels you can use for your content. Which are the best channels for your content? Well, there’s an infinite number of ways you could send your content to potential customers and prospects. But only a few are really worth your time.

Notwithstanding, there’s always a new hype here or there about the latest and supposedly greatest ways to share your content. But, only three of them really dominates this field. And I am double sure that if you’ll focus on these ways, you’ll be totally fine.

The three greatest ways are:
  1. email,
  2. blogs, and
  3. social media platforms.

Surprisingly, research shows again and again that these platforms tend to be the most common, most effective, and most visited channels. And now, chances are you’ve already tried (or are planning on trying) all three of those channels.

However, no matter how great your content or which networks and blogs you work on, if you’re not sending it out at the right time, you’re going to struggle.

Proper timing Provides you with an Extra Boost!

From my own experience, here’s a little marketing secret you’ll learn — once you master the basics of quality content. And when you share, it can be as important as the answer to what and where. All that your readers want is to see what you share.

Come to think about it! The internet is a global playground, with people online and browsing for content to consume 24/7. And as such, whatever message your blog articles try to put across — as you post or send them online, sometimes, may all be in vain.

Why? Simply, because at any given moment your content will be seen by a very small percentage of the web users. With even a smaller percentage actually taking notice of it. In that case, you’ve got to hit the publish or send button at the most opportune moment.

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After all, this is not a guesswork game! And therefore, you should not guess when it’s most likely to have the farthest reach and biggest impact. You should know when your content is most likely to engage your target audience for sure.

For example, the Central and Eastern time zones account for over 80% of the population in the United States. This means that by publishing to Facebook at 9 pm in Los Angeles it’s already midnight on the East Coast. Thus, you’re excluding a huge chunk of potential readers.

On that note, when they wake up the next moment, your post or tweet is long gone. That’s why you need to be selective about when you share. Now that you’ve worked so hard on it for tangible results. So, share at the best time on your site, email, and social media profiles.

When is the Best Time to Post Blogs on a Site? 

Of course, blog articles have the longest lifespan of any of the above-mentioned channels. Not to mention, people still read blog posts that are years old. Even when they’d never do that with social media updates. So, how often should you publish?

According to research data obtained back in 2018, sites that publish 16+ articles each month (blogging frequency benchmarks) drove 3.5x more traffic. Compared to those that only published four or fewer monthly posts. Therefore, you should try and publish frequently — around every other day or so.

But, as with social and email, whenever you hit that publish button it’s very important. If, for instance, you publish during peak times — during the day, you’ll likely see more traffic. As well as more engagement — in terms of comments and sharing. But, you should also be ready to face stiffer competition.

On the other hand, if you’ll publish during downtimes, like at night, you’ll face the opposite — fewer competitors for attention, but less traffic overall. But, as a matter of fact, the best time to post can’t really be determined with such simplistic factors. Without first understanding your specific market, but here are some general guidelines.

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For maximum traffic, the best time to publish a post is on Monday in the late morning around 11 am. Since the weekend is over and people are looking for something interesting midway through work. But, if you’re aiming for comments, though, research suggests that Saturday morning is the best time.

In this case, people are just more likely to engage when they’re relaxed and reading on a weekend morning. And finally, if you’re looking for links, early morning publishing can help, and Monday and Thursdays are both great days for this.

But always remember — the ultimate strategy to improve your blog readership isn’t to worry too much about posting times. Since a blog post doesn’t “expire” as quickly as an email or social media post. Thus, your focus should be on promotion and sharing through other channels, not just publishing at the right minute.

When is the Best Time to Send Out an Email? 

Let’s consider email as another great way in our best time to post blogs or share content with our target audience. And for your information, email marketing is the best return-on-investment you can make for your business. With an average return of $44 for every $1 spent according to 2016 annual report data.

And if that’s not enough, email has a higher e-commerce conversion rate than search and social combined. So, what’s the moral of the story? The moral of the story here is that you should use email to share your content and engage with your customers and leads.

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But, if you want to avoid being deleted, overlooked, or ignored, you’ve got to time those precious messages to arrive in the window. And like all of the suggestions in this article, compare my recommendations with what data applies to your specific industry. As well as the emails you’ve sent out in the past.

Typically, you’ll get a higher engagement rate in the mornings than in the afternoons or evenings. In fact, 10 pm – 6 am is considered a “dead zone” since so few people are on email at night. Remember, people often read our emails first thing after getting up. So, be sure to have an email waiting for someone to read right out of (or even in) bed.

When is the Best Time to Share on Social Media? 

As a general rule of thumb, every network has its own highs and lows. But, the good news is that you can use that to your own advantage. By posting on the right day at the right time to increase your likes, shares, and clicks.

If you’re using a more market-specific platform not included here (say, YouTube or Pinterest) you should know that they have their own peak times. And first of all, you should try to experiment with different posting times to see what results in the best response for your industry or vertical.

That said, as an example, let’s talk about Facebook, Twitter, and Instagram as our key guide here. And then thereafter, try and utilize any of the given methods in order to vibrate your blog posting routine results. As you also try to increase your content traffic engagement and convert more leads.

How is Facebook Timing done?

Well, well, Facebook is the undisputed king of social media, with billions of members and strong market dominance. And although they’ve encountered scandals in the last few years, they still dominate the social media space. And it’s more likely that will for a long time to come.

Of all the networks to take part in, Facebook should probably be on your list. Your Facebook customers just expect it! And look, there’s always new data coming out about the “best time” to post blogs on Facebook.

But, in reality, you can use the Facebook Analytics Tool to find out what works best for your audience. All you’ll need to do is just log into your Facebook page and then select on your Facebook Page Insights. You can see when your users are most active, what time zone they’re in, and a host of other data.

Schedule sample posts at different times throughout the day, then test and revise. And one special tip is to measure weekend engagement differently than weekday engagement. So, schedule posts at different times Monday through Friday than on Saturday or Sunday.

How is Twitter Timing done?

By the same token, Twitter is another social media platform with a broad user base that spans different industries. And in that case, if you’re using Twitter, my best advice is to post on a regular basis. I try to post after every few hours, seven days a week.

Surely, there might be a peak time to post your most important updates. You can do some research on posts you schedule to see what works best. But in general, you need to be engaging with people all around the world. Even the night owls where you live if you may at all times of the day and night.

Of course, that’s impossible for us humans to accomplish. But, you need not worry! For one thing, you can use a scheduling tool like Buffer or MeetEdgar to push out tweets, even when you’re asleep.

How is Instagram Timing done?

Last but not definitely least, in the case of Instagram timing, I equally have some simple tools you can use to improve the times you post on Instagram. Keeping in mind, the life expectancy of an Instagram post is longer than Facebook and Twitter combined. Though this is gradually changing as with more and more content available on the platform.

Generally speaking, when posting on Instagram, you should expect to get a content lifespan of about 50% of your comments within the first 6 hours, and 75% within two days. So, on a clear note, the best strategy for posting on Instagram is to use an analytics tool like Agorapulse, Iconosquare, Hootsuite, etc.

And with these types of software, you can quickly see where your followers are located. Whereby, with that information, you can send out your posts in the morning hours in their time zone. Now that when people wake up, they often engage with their Instagram feed first thing in the morning. So, target people early.

And of course, you can adjust this depending on when people get up — if you know your audience tends to sleep in, schedule it later in the morning.

Final Thoughts,

By far, most content marketers already know they need to be writing the best content for their audience. And I’d venture to say most of those marketers also know the best channels to post their content on. Whether that’s through email, blogs, or social media.

It’s so unfortunate that many marketers are missing out on the final step:— when to post the content. But, with a deep knowledge of when the peak times are for your audience, you can maximize the impact of everything you write.

Read Also: Users by the time of day Google Analytics – replicate it in Data Studio

By all means, sending out content at the right time is the secret sauce that will give you a leg up over your competitors. And then not forgetting that in the field of internet marketing, small details like communicating with your audience at just the right time can make a big difference.

Finally, with all that in mind, what are the best times to post blogs according to your content schedule? Please, let us know some of your additional thoughts and questions in our comments section. But, if you’ll need more support, you can Contact Us and let us know how we can help.

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