So, you’re thinking of starting your own podcast through an app like Blubrry? But, you don’t have an idea of how to start? That’s awesome! I’ll give you some steps to follow later on but before that, let’s first familiarize ourselves with what are podcasts?
Bearing in mind, podcasting is one of the hottest ways to consume content these days. In fact, 54 percent of the world population has listened to a podcast in one way or another. But, just because your fans are listening to you, doesn’t mean that they don’t need to see you on the web.
As an example, a website will help your podcasts be discovered by a ton of new listeners on the web. In addition, a podcast website will give your current fans a chance to get to know you better. Along with the opportunity to listen to your episodes right from their browsers.
Apart from having your own website for podcasts, there are other great ways to take your podcasting from the hobbyist level to professional. I am going to explain more about that later on.
Notably, podcasting was first mentioned by Ben Hammersley back in 2004. Whereby, the story was even covered by the Guardian Newspaper article in which he had possible names for this new booming medium.
Later on, the word “pod” which was borrowed from Apple’s “iPod” digital media player began taking roots. The other portion of the Podcast word “cast” was lifted from the radio’s “broadcast” term. That’s how the two words intermarried to form one popular word “Podcast.”
Even though one of the words was borrowed from Apple’s iPod, it doesn’t mean you need an iPod for that matter. You can listen to your favorite podcast online through your browser. And if you know how to get started, then you need a Podcast Hosting Partner (in this case Blubrry).
What is Blubrry?
Blubrry is a podcasting community and directory that gives creators the power to do amazing and endless missions. Allowing the users to; make money, get detailed audience measurements, and host their audios and videos online.
Whether you are a media creator, advertiser, blogger, or even just a media consumer, Blubrry is your next digital media interface. Not to mention, RawVoice, the Blubrry parent company, is a member of the Interactive Advertising Bureau (IAB.net).
In reality, RawVoice comprises more than 650 media and technology companies. That sells, delivers, and optimizes online digital marketing, and advertising campaigns.
And to look out for the interests of content creators, the Blubrry team takes an active role in the IAB committee. In particular, creating a white paper on podcasting and any additional work standards.
Why should I use Blubrry?
Of course, Yes! It’s of greater good if get engaged with it. For one thing, have you ever dreamed of having your own radio show online? Or rather, are you a recording artist hoping to have your songs heard by the masses?
Decades ago, you would have needed a lot of connections —or a fortune —to get heard. But now, thanks to the Internet and its instantaneous connection to millions of people, your dreams can become reality.
Just as a blog has enabled almost anyone with a computer to become a bona fide reporter, podcasting allows virtually anyone with a computer to become a radio disc jockey. A talk show host, or even a solidified recording artist.
Additionally, through podcast platforms like Blubrry, you gain the ability to access new markets through hundreds of available content channels. Allowing you to reach a worldwide audience of nearly all demographics.
The key reasons why advertisers need it includes:
- The Blubrry community has a strong track record in managing advertising deals for organizations seeking to leverage the power of podcasting.
- A constant flow of new content means extremely dynamic opportunities to reach powerful new markets the world over.
- Their integrated advertising surveys allow Blubrry to quickly identify and present the shows that will meet your advertising needs.
- You get the flexibility to select only the podcast shows that fit the needs for your specific campaign.
The main reasons why podcasters choose it includes:
- First, they utilize a state of the art content delivery network to guarantee best-in-class performance.
- Secondly, they’ve got the most accurate podcast statistics included in every hosting account.
- After all, their stats are trusted by advertisers and used by major TV and radio networks. With one-on-one consultancy support services.
- Then again, their hosting is integrated with WordPress PowerPress Plugin. So, you do not have to go to another site to publish your podcast.
- Equally important, they provide the PowerPress Plugin with easy integration into your individual websites.
- Lastly, Blubrry has a strong support team and is the only podcast company with free phone support, and scheduled video conferences.
How does Blubrry Plugin work?
Eventually, PowerPress is the No. 1 podcasting plugin available on WordPress.org. With more than 100 features and 75,000 active installs, Blubrry-PowerPress-Plugin is consistently upgraded and maintained. In that case, to remain the most powerful podcasting plugin.
In addition to that, it fully supports Apple, Google, Stitcher, TuneIn, and Blubrry Podcasting directories. As well as all podcast applications that are frequently made available to its clients. PowerPress users who use Blubrry may also submit shows to Spotify.
Surprisingly, unlike other WordPress Plugins, PowerPress is free, easy to use, simple to install, and optimized for all your podcasting needs.
Its main features include;
- in-page media players,
- Simple advanced modes, and multiple audio/video player options,
- iTunes compliant RSS feeds to configure iTunes settings in minutes,
- subscribe tools including a subscribe sidebar widget and subscribe page template,
- Podcasting SEO tools, and much, much more!
Other options of the Blubrry platform includes the free WordPress Platform — utilize the most popular website platform in the world with more than 45,000 plugins and themes.
There is no much waiting, just add the Blubrry PowerPress podcasting plugin to receive all of the essential podcasting features to your WordPress site. Blow away the competition with the most feature-rich podcast website on the planet!
So, how is a Blubrry podcast beneficial? Ever listened to a podcast and thought, “Hey, I could do that.”? Or maybe you’ve heard of others making six figures every month from podcasting.
The good news is that the barrier to entry for starting a podcast is low. Even without technical skills, almost anyone can start a podcast. But, why or how are they beneficial?
1. A podcast is more Personal
As can be seen, you can streamline your radio podcast publishing workflow through the help of the Blubrry radio hosting platform. Especially, within the reach of its most flexible tools for all your online podcasts, it has to offer. In a Podcast, the narrator addresses directly to you.
And also, the content if recorded, is directly subjective to you as the listener. In addition to interacting with you as the listener verbally or through video. People would also easily communicate with the Podcast owner and other subscribers. Through live chats and comments making it a community of individuals sharing a common interest.
2. Convenient content that is easy to consume
The easiest way to grasp podcasting is to think of it as audio blogging. Each episode is like a blog post, covering a specific topic. Podcasting has been a mainstream content channel for years now but is still growing.
Once you subscribe to the feed, newly created podcasts are automatically downloaded to your computer as soon as they are available. And as an illustration, Podcast is open to just anyone who demands to share views and communicate to the world. It is not as exclusive as the big-name media.
3. Reduced pre and post-production costs
Since Podcasts are delivered digitally, they eliminate additional costs incurred through other forms of communication. Including postage, printing, and paperwork. As long as the subscriber gets interested, for most, entry is free through a simple process of RSS icon or the Subscription Button.
Unlike other medium platforms, the Subscriber is provided with all useful guides, especially registration directly on the screen. The download is automatically provided the settings are correct without hidden settings and program broadcast features.
4. Podcast broadcasting is time-efficient
A podcast is one of the most time-efficient forms of digital communication. Which means you can listen while driving, while in the office or when back at home. Owing to that some families don’t have in-house internet, you are able to save the newly downloaded Podcast into your external memory.
Also writing a whole topic easy on your blog site is in no comparison to audio voice over. Especially if you’re not a prowess typesetter or even the computer keyboard master. This means within a day you can have a summarized version of any typically standard blog post.
5. It is an on-demand technology best for online/social media
As an example, listeners make their own decisions on what to hear, and when they want to hear it. By a majority vote, it is easy to timely plan your delivery time. This means you are competing for their ears and eyes. Also, your podcast subscribers are the core of your online community.
And with time, they’ll be your best prospects for deepening the relationship through cross-selling and loyalty tactics. Truly, a podcast is unique too. Since it can immediately deliver itself to multiple Podcast distribution points. Such as iTunes and Stitcher Radio or Podcatcher applications. Through a process of syndication known as RSS (Really Simple Syndication).
Although podcasting first found popularity within the techie set, it has since caught on with the general public. Log on to one of several podcast sites on the Web, and you can download any content. Ranging from music to philosophy to sports.
Podcasting combines the freedom of blogging with digital audio technology to create an almost endless supply of content. Some say this new technology is democratizing the once corporate-run world of radio.
Unlike Internet radio, users don’t have to ‘tune in’ to a particular broadcast. Instead, they download the podcast on-demand or subscribe through a process called Really Simple Syndication (in short RSS Feed). In return, which automatically downloads the podcast to their computers.
Finally, I hope the above-revised guide was helpful towards your online radio hosting and podcast publication. But, if you’ll have additional contributions, suggestions, supportive guidelines, personal experiences, or even further questions, please Contact Us.
You can even share your thoughts in the comments section. Furthermore, your generous donations to support our research project will be highly appreciated here. Below are more useful and related topic links;
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All in all, the best way to understand the potential a podcast has is by tuning in to listen from those that interest you. To see more examples of podcasts, you can check on The Best Podcasts to Listen to in 2020.