Google-friendly Site as the name suggests allows a clear and transparent flow of page content on search engines. Especially the Google custom search engine followed by others which include and are not limited to Bing, Yahoo, AOL, and Yandex.
Furthermore, the more your website is search friendly to the search engines, the more it breaks down the workload for the engine’s internal technicality. Additionally, the Google-friendly web pages are easily found by the algorithm crawlers, scripts, and bots.
Which is a Google-friendly site?
For a typical query, there are thousands, even millions, of web pages with potentially relevant information. So, how does Google figure out what to show in your search results? Well, the journey starts before you even type your search.
As we speak, Google is using web crawlers to organize information from web pages and other publicly available content in the Search index.
Google ranking systems sort through hundreds of billions of web pages in the Search index to give you useful and relevant results in a fraction of a second. Especially those affluent and rich enough in relation to a Google-friendly site.
Google-friendly sites make the backend work a lot easier for the crawlers to bid for the best search snippets to output. However, other key points are considered during the results output.
The Google-friendly sites SEO ranking
Do you know the SEO ranking factors that’ll make a difference in your business this year? SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your site to get traffic, you have to be in the know.
Well-optimized sites get more and more traffic over time, and that means more leads and sales. If you neglect SEO, no one will be able to find your site, meaning all your hard work will be for nothing.
For your information, consider the elements below as long as you wish to up your ranking and appear randomly on Search Engines first pages.
- Secure and Accessible Website (Especially with a correctly installed SSL and GDPR Rules)
- Page Load Speed & Bounce Timelines (Including Mobile AMP Pages)
- Dominate all devices with responsiveness (Consider your theme and the plugins necessary for your website)
- Domain Age, URL and Website Authority (Let your domain grow and earn space without rerouting and replacing it more often)
- Well written and Optimized Content ( Avoid ambiguity and passive voice)
- Technical SEO (Be creative on other SEO guides available or at your disposal)
- A User-friendly Experience (RankBrain and responsive page and post-layout designs)
- Inbound and Outbound Links (Link to other websites and allow them to link back to you)
- Social Signals & Integration ( Let your online visitors and readers find your other useful social media profiles)
- Real Business Information (including the description, category, location, and contacts)
How to Design a Google-friendly site
Google Webmaster Guidelines provide general design, technical, and quality guidelines. Below are more detailed tips for creating a Google-friendly website.
As long as you familiarize yourself with the guides, even though you may not be a pro-web master, it could really help improve your site page optimization.
1. Give visitors the information they’re looking for
In the first place, provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.
Moreover, in creating a helpful, information-rich site, write pages that clearly and accurately describe your defined topics. As a matter of fact, you’ll try and think about how the words users would type to find your pages and include those words on your site.
Especially, if the information they are searching online provides a breakthrough to their long-term research journey.
2. Make sure that other sites link to yours
For example, links help Google crawlers find your site and can give your site greater visibility in Google Search Results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search.
Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Keep in mind that Google algorithms can distinguish natural links from unnatural links.
Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines.
Some of these types of links (such as link schemes and doorway pages) are covered in Google Webmaster Guidelines. Only natural links are useful for the indexing and ranking of your site. Test your website or blog pages Google-friendliness through the AMP page.
3. Make your site easily accessible
Build your site with a logical link structure. Every page should be reachable from at least one static text link. Use a text browser, such as Lynx, to examine your site.
Avoid the following for Google-friendly Sites
With this in mind, consider the following factors.
1. Website Pages Cloaking
Don’t fill your page with lists of keywords, attempt to “cloak” pages, or put up “crawler only” pages. If your site contains pages, links, or text that you don’t intend visitors to see, Google considers those links and pages deceptive and may ignore your site.
2. SEO Services Purchase
Don’t feel obligated to purchase a search engine optimization service. Some companies claim to “guarantee” high ranking for your site in Google’s search results.
While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.
3. Image Alternate Naming
Don’t use images to display important names, content, or links. Our crawler doesn’t recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can’t be formatted in regular HTML.
4. Multiple Copies of Page URLs
Don’t create multiple copies of a page under different URLs. Many sites offer text-only or printer-friendly versions of pages that contain the same content as the corresponding graphic-rich pages.
If your site has identical content that can be reached via different URLs, there are several ways of indicating the canonical (preferred) version of a page. More information about canonicalization.
5. For ranking on the search list
Determine whether your site is in Google’s index – Do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for “site:wikipedia.org” returns these results2.
If your site isn’t in Google – Although Google crawls billions of pages, it’s inevitable that some sites will be missed. When our crawlers miss a site, it’s frequently for one of the following reasons:
- The site isn’t well connected from other sites on the web
- You’ve just launched a new site and Google hasn’t had time to crawl it yet
- The design of the site makes it difficult for Google to crawl its content effectively
- Google received an error when trying to crawl your site
- Your policy blocks Google from crawling the site
How do I get my site on Google?
Inclusion in Google’s search results is free and easy; you don’t even need to submit your site to Google. Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index.
In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.
Luckily, Google offers webmaster guidelines for building a Google-friendly website. While there’s no guarantee that the crawlers will find a particular site. However, the refined guidelines should help make your site appear in our search results.
Through the Custom Search Console;
Google Search Console provides tools to help you submit your content to Google and monitor how you’re doing in Google Search.
If you want, Search Console can even send you alerts on critical issues that Google encounters with your site. Sign up for Search Console.
Here are a few basic questions to ask yourself about your website when you get started. Such as;
- Are my website URLs showing up on Google?
- Do I serve high-quality content to users?
- Is my local business showing up on Google?
- Does my site content load fast and easy to access on all devices?
- Is my website secure?
You can find additional getting started information on http://g.co/webmasters.
In conclusion, SEO ranking refers to your content’s position on the search engine results pages (SERPs).
A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results and answer boxes, which we’ll talk about later in this guide).
Finally, I hope the above guide on how to create a Google-friendly site was useful in your preparation for your brand, business, or even product site ranking.
But, if you’ll have additional information, contributions, or even suggestions that demand our attention, please Contact Us. And by the same token, you can share your thoughts in the comments box below this blog. Below are more useful and related topic links;
- The Importance of Social Media in Business
- What is Social Media Profiling? & What does It entail?
- How is Social Media Marketing done? A Step-by-step guide
- Why is Social Media Engagement important? Novice Guide
- What does Social Media Listening mean? & Why it’s Useful