In this guide, the keynote will be about how to increase your website AdSense revenue, increase your target leads conversion, get more traffic engagement, and even have a high retention rate from your potential audience. Whilst, at the same time, you’ll also need to understand what people are doing on your website, so you can keep doing more of what’s working!
If you want to maximize or increase AdSense site revenue, then you’ve come to the right place. Now that monetizing your website with AdSense is one of the easiest ways to make money online for web publishers. More so, with enough legwork, you can easily boost your earnings from AdSense. Most webmasters including ourselves have already done so, and you too can.
In the next part, we’re going to discuss with you how to increase AdSense site revenue using the best ad optimization practices. And the best way to start it all is by tracking your AdSense performance. In order to maximumly double your revenue, target your potential customers and turn them into active visitors, and increase your retention rate in the end.
In order to boost your Google AdSense earnings, it’s important that you understand what works best for your unique audience. With insights into the number of clicks, you can improve your Click-Through Rate (CTR) at a very great and consistent scale. You can also find out the most converting ad placements and identify the right audience for your ads. So, let’s learn more…
How To Increase Website AdSense Revenue
In order to increase your website AdSense revenue, you should know where your particular visitors come first. And as such, you should try to give them multiple channels back to your website (onto your standalone pages, landing pages, or even blog articles). Why? Simply because you don’t want to let your visitors easily forget about your website as they leave.
For instance, your header, sidebar, end of content, and footer are the perfect places to include multiple channels where visitors can connect with you so they can follow you. You should include options such as email opt-ins and social networks. That way, each time you produce or promote a piece of content, you can try to remind your visitor about your website.
Learn Also: Why is CPC Low in Some Countries? Google AdSense Tips
And hopefully, get them back to potentially click on more of your AdSense ads. For starters, your site could be initially approved by Google AdSense, but later reviewed for quality assurance.
In other words, you can’t fill your site with low-quality content to get 100 pages indexed and monetized. Instead, find something you are passionate about and find other people who are passionate about the same thing. Then work together with them to create the kind of content that other people who are passionate about that topic would want to read.
And the best tool for tracking your AdSense performance is through MonsterInsights. Let’s look at more ways to increase AdSense site revenue below. So that you can fix where there’s a need for fixing.
1. Make Your Website sticky
Visitors to your website might not click on your AdSense ads right away, and if they leave after looking at just one page, you’ve likely lost them and their potential AdSense earnings forever. That is why you need to create a site that is sticky.
What this means is you need to make sure that every visitor that comes to your site wants to dig deeper and deeper into the site. There are several ways to do this. For starters, have clear navigation at the top of your site so that visitors can find the best parts.
Next, make sure that every piece of content links to more pieces of content. That way, if your visitor isn’t enjoying the page they landed upon, they might see a link to another topic they would be interested in instead.
Lastly, have more content links in the sidebar. Let your visitors know what your most popular content is, what your most shared content is, and what your most commented-upon content is. Your site visitors will always be curious why those particular pieces of content are so popular.
And that will keep them on your site even longer. And the more times your pages get loaded, the more ads they will see, leading to more potential Google AdSense earnings.
2. Consider Ad Placement Best Practices
As an example, let’s say you’re running a WordPress blog. Well, there are a few placement best practices that are worth trying to increase AdSense site revenue. More specifically, both on your main weblog, homepage, and other key web pages.
As for your homepage and other key web pages, the key thing here is to increase your Click-through Rate. In layman’s language, your website’s Page CTR (short form for Page Clickthrough Rate) is the ratio of users who click on a specific link.
It’s then divided into the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign. For a particular website as well as the effectiveness of email campaigns.
Learn More: Page CTR | How to Increase your AdSense Click Rates
With that in mind, in order to increase your CTR, Google recommends you use a leaderboard image ad unit (728×90 banner ad size) above the fold of your homepage. As well as below the main navigation bar.
Depending on the page length, you may also use a vertical ad unit with the same size (728×90 banner ad size) in the middle. Or even at the end of the homepage and other relevant web pages. But, you are not limited to testing different ad units – to see how they affect your overall ad performance.
You can either try to implement the 160×600 wide skyscraper ad banner or the 300×250 medium rectangle ad banner in your sidebar. Thereafter, once you’ve correctly implemented your ad you can visit your Google AdSense account to check for the performance reports.
As for your blog page, place a 336×280 large rectangle ad unit at the top of your article. Use a similar ad unit at the end of your post before the comments section. Similar to the homepage, place a skyscraper ad unit or a medium rectangle ad unit in your sidebar
3. Create Some High-Quality Content
As I mentioned, the best way of getting more clicks and increasing your revenue is by creating valuable content for your visitors. By generating traffic, you are increasing your chances of getting clicks. Whilst, by attracting more people, your site becomes attractive to advertisers too.
At this point, you may ask how can you create great content. A simple place to start is to look at the blogs that already drive traffic to your site. Not forgetting, this is where you can use a tool such as the MonsterInsights plugin. Whereby, in its publisher report, you can view the top landing pages of your website.
You’ll get to learn more about the posts that are driving more traffic. With this data, you can then find similar topics to create content around them. You can also check out the guide on which website type earns the most money with Google AdSense.
4. Optimize Your Overall User Experience
One thing that hurts many site owners is user experience. You may have the greatest content and the best ad placement possible, but if your site doesn’t load on mobile devices or loads slowly, you could lose a lot of your visitors.
More so, this could possibly happen long before they even get the chance to consume your content or click on your ads. That’s why it’s essential that you do a couple of things for your site. Firstly, run some simple tests using Test My Site with Google.
Learn Also: How Google AdSense Native Ads Work | Webmaster Guide
Why? In order to make sure that your site works well for mobile users and loads quickly. If your site has any issues, both of these tools will point them out to you so you can fix them. Secondly, you could also sign up for Google Analytics and Google Search Console if you haven’t already.
One thing is for sure, Google Analytics will allow you to keep an eye on your traffic levels. So, if you see a drop, you can look into it right away. While at the same time, Google Search Console has a wide array of tools to consider too.
Especially, tools that will help you find out if your website has any performance issues or other errors. Some of them that could be causing your visitors problems.
5. Find The Right Keywords For Your Website
Along with coming up with engaging content, you should look at the keywords people use to find your website. Bearing in mind, by optimizing your site for search engines or SEO, you can easily increase your organic traffic.
More traffic means more clicks, which results in an increase in Google AdSense earnings. Likewise, to find keywords people use to look up your website, you can use the reports from the MonsterInsights Search Console.
In reality, the best thing about the report is that you’ll get more data than often expected. Such as the number of clicks, impressions, CTR, and average position of each search term. This data is extremely valuable as you can use it to optimize your website for similar keywords.
Related Topic: Matched Content Ad Units | Tips to Increase Website Earnings
Additionally, it also helps you find content topics that you can create and rank for. Another key benefit of using the report is that you can see which type of keywords you should target too. In order to increase AdSense site revenue at a scale.
Definitely, advertisers would be more interested in transactional keywords too. These are search terms that result in a sale or conversion. So, with the help of the Search Console report, you can see which keywords to add to your website and which to optimize.
6. Look Out For How Far People Scroll Your Website
When it comes to ad placement, the general rule of thumb is to place your ads in a highly visible area of your website. Particularly, where your visitors pay more attention so that it attracts clicks.
But how do you know where to place your ads? A simple way of finding out is to check how far people are scrolling your blog posts. In that case, avoid placing your ads where your visitors are not scrolling or are likely not to scroll. Since you won’t get any clicks and as a result, lose revenue.
Technically, this is where the MonsterInsights scroll depth tracking feature can help you out. Simply enable the option and it will automatically set up scroll tracking on your website. You can then find the report by going to Insights » Reports » Publishers and navigating to Scroll.
Now using the report, you can see that people scroll almost 40% of your website. So, if you want to maximize your AdSense revenue, then you should place your ads before this scroll depth.
7. Start A/B Testing Your Ads Placements
Another way to increase AdSense site revenue is also by A/B testing. In order to see which of these best practices above for ad placements are working for your website. Or even that of your customers if you’re a web marketer.
Furthermore, even marketers like us often learn some tricks on how to use landing page builders from other webmasters too. In order to create custom funnel landing pages. write email copy or design call-to-action buttons.
Sometimes though, it can be tempting to use our very own intuition to predict what will make people click and convert. But, basing marketing decisions on an “off-thought feeling” can be pretty detrimental to results. Relying on guesses or assumptions to make these decisions ain’t us.
Resource Guide: The list of 20 most recommended AB testing tools
As such, we’re much better off running an A/B test — sometimes called a split test. A/B testing is mainly based on the results from the tests carried out on your website. And by so doing, you can then determine the areas that increase your Google AdSense earnings.
A/B testing can be valuable because different audiences behave, well, differently. Something that works for one company may not necessarily work for another. In fact, conversion rate optimization (CRO) experts hate the term “best practices” because it may not actually be the best practice for you.
Using the A/B testing add-on tools, you can configure A/B tests on your website with just a few clicks and view the data in Google Analytics. You can also follow the guide on how to set up Google Optimize. To learn how to make the most out of Google Optimize.
8. Follow The Basic Ad Styles Best Practices
In order to know what works best in terms of your ad placement, you can consider an element such as Active View Viewable located in your AdSense account. And as such, you can learn more about how Active View data in reporting works in detail.
Similarly, to boost your earnings and increase AdSense site revenue, your ads’ style and size can mean a huge difference. For example, between ads, your visitors will notice and click, and ads they’ll skip right over. That said, when choosing the right ad styles, your goal should be to make them more visible and decrease ad blindness.
For best results, Google recommends you use colors for your ad text and links that already exist on your site. When it comes to creating ad styles, there are three popular techniques that are proven to drive clicks. And you’ll need them as much as possible.
Consider the following:
- Blend: For your ad units, use the same color for borders and background as that of your page
- Complement: Use colors that already exist on your site, but don’t match the background and borders exactly where the ads are placed
- Contrast: For your ad units, choose colors that stand out against the background of your site
9. Try To Manage Your AdSense Ads With A Plugin
For easy management of your AdSense ads, you may use an ad management plugin like AdSanity. With AdSanity, you can insert your ads into the right location quickly and easily. You can also group ads together by creating ad groups that can be inserted into sidebars and posts.
Some of the useful features of AdSanity are:
- Expiry date: Set an expiration date for your ads
- Ad rotation: You can have on-page, timed rotation for your ad groups
- Adblocker message: Checks for ad-block software and displays a message to disable it
You can learn how to manage ads with AdSanity. Another great tool to use is the Ad Inserter. The Ad Inserter is a WordPress Ad management plugin with many advanced advertising features to insert any ad code types at optimal positions. It supports all kinds of ads including Google AdSense, and Google Ad Manager (DFP – DoubleClick for publishers).
Learn More: Ad Inserter | The No. #1 Plugin to Insert & Manage Ad Units
In addition, the Ad Inserter can also be used to automatically insert any website analytics code. Including how to insert code for Google Analytics on all the pages. Therefore, if you have not already done so, create a property in Google Analytics. And then create one Analytics property for each website you want to collect data for.
By all means, in the world of Internet Marketing (Online Digital Marketing), a good Page CTR is a dream come true for many Web Advertisers, Online Marketers as well as Content Publishers. One of the many roles an Advertiser has is to creatively design ad graphics.
Or even a sales line, which should get more Page CTR. In short, the role of online web publishers is to place the ads in such a way, that it increases the Page CTR. In fact, it’s a question I have been seeing people frequently asking about in many online forums.
When measuring the success of a digital marketing campaign, most people look to site goals (completed actions they want the user to do). That can be someone signing up, buying something, or completing some kind of action on your site. But, what if you want to measure the “stickiness” of your content?
Related Topic: How to Implement Ad Units | Ways to Increase your Website Revenue
For that, people generally look into Average Session Duration (how long a user stays on your site) and Bounce Rate (how many users leave your site, without browsing to another page). While those are good indicators of how “sticky” your content is, it leaves out a crucial piece (especially for one-pager sites).
That piece is how far a user scrolls on a certain page. Surprisingly, Google Analytics (the most popular website tracking software in the world), does not have a built-in option to measure Scroll Depth (how far a user scrolls down a page). That’s why you should learn more in this guide about how it works.
Finally, now that you’ve got some key methods and styles to increase AdSense site revenue, it’s time you get started. Go ahead in utilizing these techniques and see how your website earnings grow. Let’s know your thoughts in our comments section or even Contact Us for more help and support.