With Volusion, you’ll definitely create an eCommerce site store that’s is very unique and responsive. Bearing in mind, eCommerce websites are your typical online retailers. There are also online stores where customers can make an online purchase but go to the store themselves to pick up the products.
Some examples of these ecommerce stores include eyewear retailer Warby Parker, menswear store Bonobos, and shoe retailer Zappos. They all generate their income through Online Shopping. A form of electronic commerce that allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app.
Online stores usually enable shoppers to use “search” features to find specific models, brands, or items. In other words, stores that sell their products online are eCommerce stores or businesses. And in order to be successful enough, you need an eCommerce site store builder like Volusion. That said, let’s learn more about it.
What Is Volusion?
Volusion is a fully cloud-based ecommerce platform that provides SSL unique to you and your business. The company offers all the basic functions needed to operate your own online store, as well as some features that set them apart from their main competitors which we will discuss later in this article.
Whether you are an experienced programmer looking for a “One-Stop-Shop” or a new entrepreneur with no technical know-how, Volution has a solution for all. With expertly designed themes, custom domains, intuitive functionality, and more, Volusion has everything you need to build your store your way.
Volusion’s all-in-one ecommerce solution lets you easily create, manage and expand your store. Some of its famous clients include companies such as Intel, 3M, and Slickwraps.
Currently, they power more than 40,000 online retailers. Many consider Volusion to be one of the topmost ecommerce platforms in existence today. Personally, I would tend to agree too! Especially, if you are looking for a functional site with a quick setup and an easygoing interface!
What It’s All About
Create Something Stunning: With responsive themes and a comprehensive site builder, you can create a unique store — without code — in minutes (learn more).
Sell With Ease: Powerful ecommerce features give you everything you need (learn more).
- Inventory management
- Payment collection
- Unlimited product options
Connect With Your Favorite Tools: Easily add advanced functionality to your site with dozens of powerful apps and integrations created by our certified technology partners.
Market Your Business: Reach more customers and grow your sales with built-in SEO management, newsletters, and a CRM system (learn more).
Success For You Is Success For All: Enjoy 24/7 access to the Austin-based ecommerce experts, who are working together to make you a success (learn more).
- Full-time support
- Web designers
- Marketing specialists
Try It Free For 14 Days: Get it all: a store builder, ecommerce software, and a marketing hub, all in one (start selling).
All The Volusion Features You Need
Volusion’s all-in-one ecommerce solution lets you easily create, manage and expand your store. Not to mention, all Volusion plans include a full 14-day trial. And its pricing is similar to that of Shopify too. Only with options ranging from $15 to $135 per month.
What’s more, each step up the pricing ladder includes more features too. But every Volusion plan comes with some very key basic features. In that case, below are some of its key features that make a competent Ecommerce Site Store & Shopping Cart Software for everyone.
Consider the following:
- Free, Responsive Themes
- Powerful Site Editing Tools
- Drag and Drop Tools
- Add Products in a Flash
- Securely Accept Payments
- Easily Manage Inventory
- Built-in SEO Tools
- Social Media Integrations
- Powerful Reporting
- 24/7 Expert Support
- Helpful Resources
- In-House Services
- See All Features
Unlike Shopify and other ecommerce platforms, Volusion does not charge transaction fees. The thing they do charge for is bandwidth overage fees which are roughly $7/GB.
But, be sure to pick a plan that fits your bandwidth usage so you don’t go over! (This is almost like a Verizon bill at the end of the month — you don’t want the additional data charges! Woof!) If that makes you a bit nervous, do not worry, Volusion does include a bandwidth tracker with their Smarter Stats Tool too.
This is where you can track your bandwidth numbers and avoid those dang overage charges. Unfortunately, this is one of the downsides to Volusion — when every other ecommerce platform offers unlimited bandwidth. With that in mind, let’s now learn how to get started with Volusion in detail.
Step 1: Choose A Design Template
First of all, to get started, all you’ll need to do is Sign up for the Volusion trial version. And once you arrive at your shiny new dashboard, you’ll immediately see a list of sections where you can customize your store. With everything from themes to product pages, this is where you’ll set up the foundations for your site.
This is the fun part where you get to customize your storefront. With a great selection of design templates to choose from, it’s easy to find a style that suits your business brand. There is a mix of free and paid themes just like you would find on platforms like BigCommerce, Shopify, and Wix.
Step 2: Upload Your Logo & Images
Once you’ve found a theme you like, simply click the “Get It” button and you’re good to go! Additionally, there will be some pre-installed themes in the “Saved Templates” section. And then, thereafter, you can head back to the dashboard to add the first bit of branding to your store, a logo!
On the Logo page, you have two options to choose from:
- Text Logo
- Graphic Logo
You can either download your own graphic or text logo but Volusion also generates some pretty decent logos as well. When in doubt, it’s also good to know that you can always change and update this! This step is also where you can start dropping in business imagery to really customize the site to your branding needs!
Step 3: Start Adding Your Products
After completing the above steps, it’s now time to customize the “meat” and purpose of your store: the products! So, in order to set up your inventory, you’ll just need to hit the “Add” button to get your products live for the very first time.
In most cases, this will take you to a page where you can enter all the basic info about what you’re selling. In addition, make sure that your ad text gives specifics about what you are selling. And also, try and insert some creativity and humor into your ads if possible. Bearing in mind, every product page needs a great title, a description, and details.
After all, some of these components tell a customer what your product is and what it is all about. So, make sure you are specific, detailed, and clear. The next thing that remains is to set up your business information and organize your products. Therefore, consider the following key elements:
(a). Your Domain Name Server
Technically, all Volusion stores begin on a server-specific internal address. In order for your domain name to resolve to your store, you need to set up DNS hosting service for your website.
Not forgetting, if you’re using a subdomain, you’ll need to direct your subdomain to Volusion’s site. So that your customers can find your store whenever they type it into their internet web browser. If not, you will be a lonely website floating in the interweb with no one to attend to it! And it’s so sad!
(b). Secure Your Website Using An SSL
Customers expect security and professionalism when shopping online, so this should be a priority. That’s why every website must have an SSL (Secure Sockets Layer) Certificate in order to be safe.
You do not want to be a breached company exposing all of your customer’s personal information. Basically, Volusion eCommerce SSL Certificates give you all the protection your eCommerce website needs. This certificate takes your business and your customers’ information and encodes it. Whilst, adding protection specific to your website.
So, if you are having customers paying directly on your store, you need an SSL certificate. Furthermore, setting this up will take only a few days, so make this a priority during setup.
(c). Add Your Preferred Payment Methods
For your information, all your customers like options, especially, when it comes to making a payment. Fortunately, your Volusion built store can be set up for a number of payment options. Including credit cards, electronic checks, PayPal integration, and more.
Additionally, you can also configure sales tax settings for your eCommerce store site with a number of flexible options too. Sounds cool, huh? In fact, if you plan to accept credit cards, the Verified Volusion Merchant Program makes it even easier for your shoppers to complete their orders alike.
As well as pay for their merchandise all by staying on your store — no more annoying redirects! Just keep it simple for your customers.
(d) Fill Your Website Store Orders
It’s important to realize, your website isn’t a brick-and-mortar store. No! Of course, a brick-and-mortar store is where customers can walk off with their purchased products. So, you will need to set up a great shipping system for your storefront. Volusion works with dependable marketplace carriers who know how to deliver so your customers can have the best experiences.
Step 4: Start Selling Your Products
Hurrah! Having followed all the steps above, you’re ready to start selling. And now, it’s time to inspect your final product! To view your storefront at any time, just hit this nifty button at the top left of your dashboard that looks like a pop-up shop storefront.
Do you still need more help? Well, you can check out the rest from Volusion’s help center.
In reality, with the emergence of ecommerce as a powerful force in the growing economy, the dream of running your own business has never been more attainable. Whether your business is a bustling tech startup, a cute coffee shop, a hipster boutique, or a personal coaching service, you will need to balance quite a lot.
And one of the biggest decisions is which ecommerce platform you will open an online store with! Since running your own business is really demanding, you might be looking for ways to keep things simple where they can be. If that is you, Volusion might be an ecommerce hosting platform for you!
Volusion is an optimal solution for individuals who are looking to simplify the process of setting up a storefront and selling online. It eliminates the responsibility of hosting your own website. As well as managing demanding design templates, keeping up with updates, and even managing security.
Related Topic: How is Product Marketing done? A Marketers Strategic Plan
It also helps you to focus on why you started your business — their passions! Volusion keeps things simple so you can simply just run your business and do more of what you love. That said, if you were not familiar with Volusion, the in-depth outlook above is a very great start for you.
So, what are your thoughts? Do you like Volusion? What do you think businesses benefit from when using this platform? Feel free to share your thoughts in our comments section below. But, if you’ll need more support, you can Contact Us and let us know how we can help you.