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Video Production | Steps To Deliver Quality Visual Content

Video Production is one of the most successful forms of media used today to engage, inspire or educate a viewer. By combining both visual and audio elements, video content production allows you to fully engage a specific audience. And even take them on a journey with the help of creative and technical manipulation.

Likewise, by leveraging the power of video production, it’s very easy to elevate your digital marketing efforts. As a class by itself, it’s employing a wide variety of technical, creative, and design techniques to tell a short story. Usually, for the purposes of video marketing in form of a product, idea, company, or concept.

What Is Video Production?

Video is one of the most successful forms of media used today to engage, inspire or educate a viewer. By combining both visual and audio elements, video production allows you to fully engage a specific audience. And then, take them on a journey with the help of creative and technical manipulation.

Learn More: The Ultimate Video Glossary of Production Terms

In addition, because this medium is so versatile, many would argue that video production is the quintessential tool to accomplish any kind of storytelling. But, video production is a balancing act. Whereby, each step in the process must be carefully planned and executed to make a short story or message come to life.

Think of it this way: You start with an end goal that gets your video’s future viewers to feel and act a certain way. And then, create a miniature world where every detail is carefully crafted to make the production believable. Decisions made during the production stages should be designed to help accomplish this objective.

But only, with an extended team of creatives, techs, graphics designers, and editors coming together to make it happen. Since time is money, you must make sure that the costs involved with each decision fit into the budget. And that each task is done efficiently and on deadline.

What Is Video Production?

Video Production is the process where the actual video is filmed with a camera crew, or the animation is created by the artists, illustrators, and motion graphics designers. In short, video production is simply everything that goes into the ideation, planning, and execution of a video.

The video production process consists of 3 main steps. Including pre-production, which is the planning stage for mapping out your strategy and script for the video. Whilst, production is the phase in which the video is shot. And finally, post-production, which involves editing the video, adding music, and other effects.

Pre-production stage:

Pre-production is a crucial phase of the production process. It demands careful planning and preparation. At jmexclusives, we never go to a video shoot before we have a detailed schedule and know precisely what footage to capture. This is when we iron out the details and ensure an easy, consistent, and cost-effective shoot.

Production stage:

Lights, camera, action! Whether you’re shooting on location, in the studio, or out in the street, your cinematographers must be prepared to capture the highest quality footage for your media project. The director will oversee the production, ensuring you get the most value for your time.

Post-production stage:

Editing is where the magic happens. With the latest software and talented editors, your footage is transformed into a work of art. Some of the post-production services include motion graphics, titles, 2D & 3D animation. As well as voiceover, visual effects, music, sound design, and color grading.

Delivery stage:

This is the final stage. Notably, you can get the final video in any medium you like. Our expert producers have the in-house ability to export video content to any file format. And even upload them to any video hosting service available. Like YouTube, Vimeo, Twitter, Instagram, Facebook, etc. Or even embed them into your own website.

What kind of Video Production do you need?

1. What is your story?

Every business has a unique identity. Give your customers a behind-the-scenes look at your best practices, mission statement, and persona. A brand video is the best way to connect your audience to your message.

2. What do your customers say?

You can talk all day about your business, but what customers really want to hear is the experience that others have had. Take advantage of the most powerful conversion tool in all of the marketing; a glowing review!

3. Which are your main products?

A video is worth a thousand pictures. When engagement is the name of the game, step up your product sales with a cool video. Seeing your product in action will stick in the minds of your customers far longer than a picture.

4. Which service solutions best define you?

In other words, your service is the best in the industry. How do you relay that to your clients? A quality video is the surest way to set you apart. Tell your prospective or current clients in your own words what you’re all about.

5. Consider showcasing some highlights

Do you wish you had someone to film your last company gathering, service project, or event? Share a fun or powerful video with your employees and social media followers that they will cherish forever.

6. How has your business year ended?

End the year on a high note! Your company has had a lot of growth and success. Now share the good news with your employees, shareholders, and social media followers. Include charts, graphs, motion titles, and supporting footage. Brag a little!

7. Campaign promotional video ads

New product? Running a special? Get the word out easily and effectively with a video production campaign. This can be a click funnel or landing page, or a Facebook advertisement. Go where the audience is, or bring them to you.

8. Explainer animated video production 

Obviously, you’ve seen them — quirky, fun cartoons that explain a concept in an easy-to-understand way. The simplicity of animation with a good script and helpful visuals is a powerful teaching tool. As such, contact jmexclusives today to get started on yours.

9. Landing pages video production content 

If your business has multiple locations and you’re driving visitors to the landing pages, convert them into customers easily by adding a video. This custom video can promote multiple locations across your product or service landing pages and help you close more deals and generate more revenue.

10. Social media video marking content 

Ideally, it’s good to be a thought leader. Grow your social media following and influence through the power of video. You’ve got a lot of great ideas, tips, and wisdom to share, and there is an ocean of viewers waiting to subscribe. With that in mind, you can see more video uses in detail.

Best Video Editing Apps and Software for YouTube Videos

Of course, before you decide on one of these best video editing apps for YouTube, it makes sense to think about your ambitions. If you just want to share a gameplay clip of yourself singing a song, you don’t need a powerful editor.

On the other hand, if you’re looking to replace every person in a movie with Nicolas Cage, you’ll need something more capable. Well, you’ll need something more capable. You also have to think about how popular you want your videos to become. If you just want to create for creating’s sake, just have fun.

Related: Video Subtitles & Captions | No #1 YouTube Marketing Tool

Surprisingly, YouTube has gone beyond being a simple video-sharing site to become a phenomenon. So much so there are people who now watch YouTube instead of traditional TV. Meaning that whether you dream of being a YouTube star or simply want to share videos with your friends, creating videos for YouTube can be a rewarding process.

Notwithstanding, even five years ago we had to download videos from our digital camera to a computer and only then edit them using desktop applications. Now, modern smartphones can easily beat most cameras of a primary and secondary segment. See the Best Video Editing Apps and Software for your videos.


By all means, together with its key partners, jmexclusives is a Kenyan-based video production company that delivers high-quality video content from start to finish. Our in-house production team can produce, storyboard, direct and edit the most captivating visual experience to ‘wow’ your audience — every time.

Above all, we are a full-service video production company operating in Nairobi, Kenya. Not to mention, we can handle projects of every scale and genre. Basically, we have our own cameras, lighting, modifiers, gimbals/stabilizers, and even pro audio tools.

Related: Video Marketing | Simple Steps to Create Effective Ads Content

On one hand, post-production is done in-house on the latest equipment. On the other hand, we work with a team of dedicated writers, producers, directors, and cinematographers with the expertise to carry out every aspect of video production from creative services to delivery.

Technically, we treat every project with the utmost professionalism, regardless of the budget or scope. That said, you can go ahead and Consult Us for custom video service solutions. You can also share your additional thoughts or questions in our comments section below.

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