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Video Production | Steps To Deliver Quality Visual Content

Video Production is one of the most successful forms of media used today to engage, inspire or educate a viewer. By combining visual and audio elements, video content production allows you to target a specific audience fully. And even take them on a journey with the help of creative and technical manipulation. Likewise, leveraging video helps power up brand awareness.

It makes it very easy to elevate your digital marketing efforts. As a class by itself, it employs various technical, creative, and design techniques to tell a short story to make a streaming video ad, usually for video marketing in the form of a product, idea, company, or concept. In addition, because it’s so versatile, many would argue that it’s the ideal tool for any storytelling.

But video production is a balancing act. Whereby each step in the process must be carefully planned and executed to make a short story or message come to life. Think of it this way: You start with an end goal that gets your video’s future viewers to feel and act a certain way. And then create a miniature world where every detail is carefully crafted to make the production believable.

Decisions made during the production stages should be designed to help accomplish this objective. But only with an extended team of creatives, techs, graphics designers, and editors coming together to make it happen. Since time is money, you must make sure that the costs involved with each decision fit into the budget. And that each task is done efficiently and on deadline.

What Is Video Production?

Video Production is the process of filming the actual video with a camera crew, or artists, illustrators, and motion graphics designers create the animation. In short, video production is simply everything that goes into the creativity, planning, and execution of a video.

The video production process consists of 3 main steps. Including pre-production is the planning stage for mapping out your strategy and script for the video. While production is the phase in which the video is shot. And finally, post-production involves editing the video, adding music, and other effects.

Pre-production stage:

Pre-production is a crucial phase of the production process. It demands careful planning and preparation. At jmexclusives, we never go to a video shoot before we have a detailed schedule and know precisely what footage to capture. This is when we iron out the details and ensure an easy, consistent, cost-effective shoot.

Production stage:

Lights, camera, action! Whether you’re shooting on location, studio, or on the street, your cinematographers must be prepared to capture the highest quality footage for your media project. The director will oversee the production, ensuring you get the most value for your time.

Post-production stage:

Editing is where the magic happens. Your footage is transformed into art with the latest software and talented editors. Some of the post-production services include motion graphics, titles, and 2D & 3D animation. As well as voiceover, visual effects, music, sound design, and color grading.

Delivery stage:

This is the final stage. Notably, you can get the last video in any medium you like. Our expert producers have the in-house ability to export video content to any file format. And even upload them to any video hosting service available. Like YouTube, Vimeo, Twitter, Instagram, Facebook, etc., or embed them into your website.

The Video Production Content Type That You Need

For your information, it’s clear that video marketing is fast becoming a staple, and anyone in the digital world will agree with the hypothesis that the age of video has arrived. The studies about how much it is being used and how hugely it influences the current market are staggering. A recent statistic reveals that 83% of marketers believe it is vital to focus on video.

This is because it is a significant part of their marketing strategy. The same statistic also shows that 53% of customers are known to engage with a brand after viewing a video of it on social media leading to a successful lead conversion. So if you haven’t included a video in your company’s marketing arsenal yet, you’re seriously missing out and getting behind the times.

Especially now that getting high-quality, professional videos is as easy as ever.

1. What is your story?

Every business has a unique identity. Give your customers a behind-the-scenes look at your best practices, mission statement, and persona. A brand video is the best way to connect your audience to your message.

2. What do your customers say?

You can talk all day about your business, but what customers want to hear is the experience that others have had. Take advantage of the most potent marketing conversion tool: a glowing review!

3. Which are your main products?

A video is worth a thousand pictures. When engagement is the game’s name, increase your product sales with an excellent video. Seeing your product in action will stick in the minds of your customers far longer than a picture.

4. Which service solutions best define you?

In other words, your service is the best in the industry. How do you relay that to your clients? A quality video is the surest way to set you apart. Tell your prospective or current clients in your own words what you’re all about.

5. Consider showcasing some highlights

Do you wish you had someone to film your last company gathering, service project, or event? Share a fun or powerful video with your employees and social media followers that they will cherish forever.

6. How has your business year ended?

End the year on a high note! Your company has had a lot of growth and success. Now share the good news with your employees, shareholders, and social media followers. Include charts, graphs, motion titles, and supporting footage. Brag a little!

7. Campaign promotional video ads

New product? Running a special? Get the word out quickly and effectively with a video production campaign. This can be a click funnel, landing page, or Facebook advertisement. Go where the audience is, or bring them to you.

8. Explainer animated video production 

You’ve seen them — quirky, fun cartoons that explain a concept in an easy-to-understand way. The simplicity of animation with a good script and helpful visuals is a powerful teaching tool. As such, contact us today to get started on yours.

9. Landing pages video production content 

If your business has multiple locations and you’re driving visitors to the landing pages, convert them into customers easily by adding a video. This custom video can promote various locations across your product or service landing pages and help you close more deals and generate more revenue.

10. Social media video marking content 

Ideally, it’s good to be a thought leader. Grow your social media following and influence through the power of video. You’ve got a lot of great ideas, tips, and wisdom to share, and there is an ocean of viewers waiting to subscribe. With that in mind, you can see more video uses in detail.

The Best Video Editing Apps And Software Tools For YouTube Videos

Of course, before you decide on one of these best video editing apps for YouTube, it makes sense to think about your ambitions. You don’t need a powerful editor if you want to share a gameplay clip of yourself singing a song. On the other hand, if you’re looking to replace every person in a movie with Nicolas Cage, you’ll need something more capable.

Well, you’ll need something more capable. You also have to think about how popular you want your videos to become. If you wish to create for creating’s sake, have fun. Surprisingly, YouTube has gone beyond being a simple video-sharing site to become a phenomenon. So much so there are people who now watch YouTube instead of traditional TV.

Related: Video Subtitles & Captions | No #1 YouTube Marketing Tool

If you dream of being a YouTube star or want to share videos with your friends, creating videos for YouTube can be rewarding. Notwithstanding, even five years ago, we had to download videos from our digital camera to a computer and only then edit them using desktop applications.

Now, modern smartphones can easily beat most cameras of a primary and secondary segment. See the Best Video Editing Apps and Software for your videos.


By all means, together with its key partners, jmexclusives is a Kenyan-based video production company that delivers high-quality video content from start to finish. Our in-house production team can produce, storyboard, direct and edit the most captivating visual experience to ‘wow’ your audience — every time.

Above all, we are a full-service video production company operating in Nairobi, Kenya. Not to mention, we can handle projects of every scale and genre. We have cameras, lighting, modifiers, gimbals/stabilizers, and even pro audio tools.

Related: Video Marketing | Simple Steps to Create Effective Ads Content

On the one hand, post-production is done in-house on the latest equipment. On the other hand, we work with a team of dedicated writers, producers, directors, and cinematographers with the expertise to carry out every aspect of video production, from creative services to delivery.

Technically, we treat every project professionally, regardless of the budget or scope. That said, you can go ahead and Consult Us for custom video service solutions. You can also share your thoughts or questions in our comments section.

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