In some of our Marketing Blog Articles, and on the subject of content marketing, we have seen that both the design and type of content format that is used have a huge impact on ranking performance. We can determine the SEO performance of a content format based on the ranking distribution. But, what makes a content format successful?
Or rather, what are the reasons for the vastly different performance of different formats? The next step is to find out what makes a content format successful. What are the concrete differences between a high-performance content format (HPCF) and a low-performance content format?
In order to understand the success factors of content formats, we need to systematically analyze and describe them. It is in doing this that we can uncover the differences between these formats. I call this process ‘content profiling. For a systematic analysis, we can follow the ARTS SEO formula (German) and divide the process into four steps.
Consider the following steps:
- Accessible: Is the content accessible to Google?
- Relevant: Can the relevance for a specific keyword be clearly identified?
- Important: Are the pages technically important in a measurable way?
- Satisfactory: Is the content format satisfactory for users?
The first three steps, A, R, and T, mainly involve technical SEO. Well, in this post, you’ll learn more about the focus on the fourth step, “Satisfactory”.