Videos are the most consumed form of digital content on the internet in the world today. Video traffic makes up 80% of all internet traffic, and people watch over 16 hours of online videos weekly. That’s why it’s not surprising that more and more people are turning to it to produce content they can monetize.
The influence that video has on our society today is undeniable. It’s a powerful tool to inform, educate, and entertain in today’s internet-driven world. A video can do more than the three media functions when made excellently.
Hence, it’s become more important for video content creators to improve the quality of their work. They need to do that because the competition is becoming stiffer, and standing out means becoming better at what they do. For beginners and experienced content creators, here are some tips you can follow to make better videos.
Use good lighting
A good source of light is crucial to making better videos. Lighting spells the difference between a professional-looking video and low-quality content. Without good lighting, your video will lack the quality you aim to reach, even if it’s well done in every other aspect.
Whether natural or artificial, there should always be a source of light you can use for filming. When filming indoors, you’ll need to provide the light source yourself. Before setting it up, consider where you’ll place them and which lights to use to create the effect you desire for your video.
For example, if you want to use flat light, you should balance two light sources on either side of your camera. You can place both of them in front or behind your camera.
Use clean and simple backgrounds
Unless it’s what you intended for your content, you should keep your background simple and clean when you film. Nothing looks more unprofessional than a distracting or messy background. That’s why you should make an effort to remove clutter where you’ll be filming at.
Using a solid-colored background is a great way to improve your videos. A wall, a large sheet of backdrop paper, and a green screen are all good options to use. You can also consider the effect you want to appear on your video when choosing backgrounds because it will also impact your lighting.
Besides improvisation with backdrop papers or green screens, you can also film in a professional setting. You can decorate and arrange your room to look conducive to filming. You’ll find many content creators who invested in a studio or office to film their content which helped them monetize it on sites like MeeSee.
Shoot to edit
This means you should think like an editor filming your content. Practicing this will help make post-production easier if you’re also the editor. It involves being practical and safe during filming, so you won’t have to worry about other things during editing.
Practicing this tip includes doing things like filming at different angles if you need more choice of footage. You’ll also want to film safety shots to address the possibility of technical disruptions like the accidental deletion of footage.
You can also apply cinematic techniques if you know how to and add to your content and avoid shaky footage by stabilizing your camera.
Ensure to record crisp and clear audio
No matter how great your footages are, your content will be no good if your viewers can’t hear anything clearly. That’s why you should always ensure that you record clear audio.
Also, that’s why investing in a good microphone is essential to producing better videos.
Put your microphone as close to your subject as possible to capture clear audio. You can also use a pop filter to eliminate crackles and blips when you record. Moreover, you should also be wary of the background noise your mic may pick up.
Keep editing simple
Unless you’re shooting a complex video, you should keep your editing simple. Video blogs and shorts usually don’t have to include various visual or sound elements. A few effects here and there are good enough.
Basic editing includes adjusting the lighting, using noise-canceling to remove background noise, and adding transitions are enough. Just as long as you convey the message of your video effectively, you don’t have to edit everything.
Whether you’re an experienced content creator who needs reminding or a beginner who recently created videos, these tips will help you produce better videos. You can’t go wrong with any of them, and by practicing them, your content will get better through time.
Edwin Deponte is a motivational writer who is also passionate about anything digital and social media marketing-related. Lately, he has ventured into writing more about content creators since content creation is slowly emerging in the digital space. On his free days, he spends his time indulging in digital and social media marketing books.