YouTube Marketing is a must ever since the platform appeared in 2005 and has succeeded in becoming the most popular marketing channel today. In fact, YouTube is the second most popular website after Google with more than two billion visits each month. Therefore, many businesses from various sectors use YouTube as a means of promotion.
Moreover, the marketing strategy in the form of video or also called video marketing is said to continue to boom in the future. According to research, it is predicted that by 2023, 82% of internet traffic will come from videos. Wow! So, this could be the right time for your business to implement YouTube Marketing into your marketing strategy.
However, to get maximum results, you can’t just upload videos without a method. A precise YouTube Marketing strategy is needed so that your business promotion can be successful in the midst of intense competition. Thus, let’s dive into a complete guide to YouTube Marketing in 2023 and beyond.
The Steps For Great YouTube Marketing
1. Create a YouTube Account for Your Business
You don’t have to do this first method. However, it will be useful if you want to grow your business. Business-only YouTube channels have one advantage that personal channels don’t have.
Business-only YouTube channels allow more than one account to log in. This means that your YouTube channel can be managed by many people at once.
Indeed, in the beginning, you can take care of the YouTube channel alone. However, over time, your channel and business will grow bigger and it will be difficult to handle just one person.
2. Know Your Audiences
The next step is that you study your audience. This is the key to the success of any marketing strategy. You need important information from your audience to launch your YouTube marketing, such as:
- Who is your audience
- Your audience demographics
- What do they like to watch on Youtube
You can analyze your audience through YouTube analytics. This can give you great insight into your audience and their preferences. That way, you will be able to reach the right target customers and convert them into loyal customers.
3. Leverage YouTube ads for a bigger reach
If you have a budget or more funds, you can also promote your video content across all YouTube platforms. Before that, make sure the video that you are going to make as an advertisement is an attractive and high quality.
You can take advantage of one of the most popular types of video marketing today, namely animated videos. These are the animated commercials that many companies use to promote their products or services.
This way, your channel can reach a wider audience than YouTube SEO wouldn’t reach. There are many types of ads on YouTube that you can try, such as ads at the beginning of the video, ads that can’t be skipped, and many others. Prices for advertisements also vary.
4. Research more about your competitors
Taking a peek at what makes the next-door competitor successful is a common practice in the business world. So, it would be best if you practice this strategy in your YouTube Marketing.
By conducting competitor research, you can learn many things to apply to your YouTube Marketing strategy and later can help your business grow rapidly.
You can learn many things from your competitors, starting from knowing what type of content the target audience likes the most, learning from competitors’ mistakes to taking advantage of existing loopholes.
5. Take Tips from your Favorite Channels
Looking for inspiration to grow your YouTube channel is the simplest way to do it, even though it will take a long time, it will produce results that meet your expectations.
One way to find inspiration is that you can take tips and tricks from your favorite YouTube channel. There are a few things that you need to consider.
Such as follows:
- Fill in stunning video content
- Engaging video thumbnails
- The channel cover is creative
- VFX videos and their edits can attract the attention of you and many people.
So make sure you know what makes your favorite channel your favorite. This can help you analyze and implement it into your own YouTube channel.
If you want to optimize your YouTube marketing, you should start promoting your YouTube channel and experiment and implement the steps listed above.
Make sure you stay true to your brand and keep track of any changes, see how they affect your audience’s behavior, and update your YouTube marketing strategy.
Apart from that, keep your video content high-quality and compelling. With unique video content coupled with engaging thumbnails, you’ll be able to grab customers’ attention in an instant.
About The Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).