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Telegram Messenger: Webmaster Deep Linking Guidelines

Notably, Telegram Messenger is a cloud-based instant messaging and voice over IP service. As a matter of fact, designed,  developed and managed by Telegram Messenger LLP. A privately held company registered in London, United Kingdom. Founded by the Russian entrepreneur Pavel Durov and his brother Nikolai.

A while ago, Telegram decided to launch a version of their popular messaging app and they gave it a cool moniker: Telegram X. We are not sure if we are supposed to pronounce it as Telegram ‘ex’ or ‘ten’ but essentially, Telegram is pitching this as an experimental fork of the messaging app.

What are the Benefits of Telegram Messenger?

The fast-changing competitive landscape for messaging apps is currently dominated by Messenger and WhatsApp. In that case, which are both Facebook services. However, Telegram Messenger is quickly making gains globally. The company’s CEO and Founder, Duval Durov, revealed in February of 2016 that its monthly active users (MAUs) had exceeded 100 million and growing fast.

Telegram Messenger

Telegram Messenger Guidelines – (jmexclusives)Forward-thinking marketers are using telegram channels to communicate brand messaging to target audiences. Whereas, Deep linking to your Telegram channel or username with tools like URLgenius from different marketing channels can help you get more followers faster.

What are the Features of Telegram?

Apparently, Telegram bought an alternative client called Challegram which they acquired and turned into Telegram X.

It is currently available on iOS and Android and you might be wondering what new things you are getting with X compared to the regular version.

See the full comparison difference Between Telegram X and Regular Telegram Messenger. Below are the main features;

1. Storage

Telegram works on the principle of Cloud Storage. Cloud storage is dynamic which means that once your data is saved, it could be accessed by you from any number of devices at any point in time, without the need to back up.

You can keep track of your sessions and download your files at any given point of time, so cloud storage makes data accessible for the user.

2. Quality Compromise

Telegram gives the option to a user to send their data in an uncompressed form.

Images that are often compressed by other messaging apps lose their details when compressed but due to this feature in Telegram you could send over your data without lossy transmission.

3. File Size and Type

In telegram the maximum size of data you could transfer is 1.5 Gigabytes. Transferring files which are memory heavy makes it possible to share critical short clips recorded in 4k format or even that casual outing video you made possible.

Also due to Cloud Storage receiver could stream the videos with downloading taking place in the background which makes video previewing easy.

Telegram does not restrict users to send over only certain types of files which make this platform the go-to messaging app to send over those rare file formats you had to struggle with, and it made you scramble the internet to find a way to send it.

4. Bots, Groups, & Channels

Bots are simply Telegram accounts that are operated by software rather than actual people and these bots generally have AI features that can be used to teach, play, search, broadcast, conduct polls, reminders, etc.

There are two types of groups that you can create on Telegram:

  • Normal Groups: Groups where you add people from your contact list. These types of groups can have at most 200 members and bots.
  • Super Groups: Each group can be promoted to a supergroup and by default, a supergroup is private and can host 100,000 members.

Channels are essentially groups where only the admin can post. These channels can be used for broadcasting videos, images, and texts and can have any number of followers.

5. Privacy & Currency Exchange

The location of servers of Telegram is super-secret and the founder of Telegram has devised a custom data protocol that secures the data of the users. A combination of AES and RSA encryption along with Diffie Hellman makes chats secure.

This has enabled users to use bots to carry business and the security of Telegram has gained popularity to such an extent that people tend to prefer Telegram over other services when it comes to money transfers. Learn more about How Telegram makes Money.

Telegram Messenger Channels vs. Usernames

After you signup for Telegram Messenger, consider the name for your Telegram channel as well. Whereby, a username is related to the person’s mobile device that set up the Telegram account. A channel is how people can follow your brand on telegram. From the main menu in Telegram select ‘New Channel’.

Telegram Messenger App

If someone is squatting on your brand name, simply appeal to Telegram to have it transferred to you.

Once your channel is created, you can compose a URL genius link for Telegram and promote it in your emails. Not forgetting your website as a way for your audience to follow your brand. When clicked, URLgenius will track the Telegram app. Further, it opens across iOS and Android as well as geography and referring URL.

Once you start promoting your URL genius Telegram link, the app-open rate shares your analytics. Especially, for your link will tell you what percentage of your audience currently has the Telegram app installed. For your information, it’s also an easy way to position your brand as forwarding thinking. For instance, in the way, it communicates with customers.

How do you Deep-link through Telegram Messenger? 

In the first place, URLgenius users can follow these steps to create a link to Telegram usernames and channels.

  • Enter your Telegram URL into the box provided in this format: where ‘username’ is the name of your channel or profile (make sure to include the ‘s’ in ‘https’).
  • Notice the Telegram app icon is highlighted.
  • The icon tells you that URL genius understands the link you typed or pasted.
Telegram Messenger URL Genius

Telegram Messenger URL Genius mobile App deep linking for Omnichannel Marketers.

As an example, in the screenshot below we are creating a link to the URLgenius Telegram channel. See the Step-by-Step: How to Deep Link to Telegram.


Whenever one thinks of an internet messenger there seems to be a unanimous preference of a particular messenger known as Whatsapp.

No doubt that speed, end to end encryption, file sharing, and group chats are what make Whatsapp great, but if there is one application that has implemented those features from the very beginning and does it better even now. It is a Telegram App!

As a matter of fact, communications need to be secure and private. In reality, security and privacy have proven to be pivotal since World War 2. Not to mention that Telegram has the most secure channel for your daily communications.

Above all, it’s an internet messenger just like Whatsapp or Facebook Messenger but has a totally different USP. Therefore, providing more power to the users.

Resourceful References;

  1. The jmexclusives: Cloud Computing and Technology
  2. Pure Oxygen Labs: Telegram Channels vs. Usernames
  3. Telegram Messenger App: Get on Google Play
  4. Chatbots Magazine: Building a Telegram Chatbot with R
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