Telegram Messenger | The Brands Communication Channel

Notably, Telegram Messenger is a cloud-based instant messaging and voice-over IP service. As a matter of fact, designed,  developed, and managed by Telegram Messenger LLP. A privately held company registered in London, United Kingdom. Founded by the Russian entrepreneur Pavel Durov and his brother Nikolai.

The company’s CEO and Founder, Duval Durov, revealed in February of 2016 that its monthly active users (MAUs) had exceeded 100 million and growing fast. Apparently, Telegram bought an alternative client called Challegram which they acquired and turned into Telegram X. So, a while ago, they decided to launch it and gave it such a cool moniker name.

Telegram Messenger

Telegram X is currently available on iOS and Android and you might be wondering what new things you are getting with X compared to the regular version. We are not even sure if we are supposed to pronounce it as Telegram ‘ex’ or ‘ten’ but essentially, Telegram is pitching this as an experimental fork of the messaging app.

See the full comparison difference Between Telegram X and Regular Telegram Messenger

The fast-changing competitive landscape for messaging apps is currently dominated by Messenger and WhatsApp. In that case, which are both Facebook services. However, Telegram Messenger is quickly making gains globally too.

According to Telegram Messenger research guidelines (jmexclusives blog), forward-thinking marketers are using Telegram channels to communicate brand messaging to target audiences. Whereby, as you’ll learn in this article, you can easily deep-link to your Telegram channel or username.

You can achieve all this with the help of tools like URLgenius from different marketing channels — which can greatly help you get more followers faster. URLgenius is the best App Linking for Marketers to Create deep links and QR codes for any app — no SDK required!

The Difference Between Telegram Messenger & Telegram X 

When looking for Telegram in app stores, it is possible to find a result in addition to the traditional version: Telegram X. Both are official versions of the messenger, with the difference that the second has an experimental function. Unsure about which one to use? Well, let’s consider some of the main differences between each one!

Telegram X was launched in 2018 for Android and iOS. It was developed from scratch using TDLib, a database library for creating other messaging apps using the Telegram cloud. The goal was not necessary to replace the original version but to use it as a way to test and apply new tools for the messenger.

As the original version of Telegram incorporated new features, X was left out: it had almost a year without new updates starting in May 2020, receiving a new version on the Google Play Store in April 2021. The update brought corrections to bugs and implemented some new features. On iOS, the app has been replaced by the regular version of Telegram.

Telegram Messenger and Telegram X: main differences

Telegram X came up with the premise of being faster, improving animations, and bringing different experimental features. Due to a long time without new updates between 2020 and 2021, the interface and features are very similar to the normal version of Telegram, with some occasional differences.

On the main screen of the app, it is possible to find one of the most obvious differences: the division between conversations and messenger calls. It is similar in structure to the main WhatsApp screen, for example. The main version of Telegram, on the other hand, provides the call tab only in the side menu of the interface.

Still, on the interface, there are other small differences, but they do not change the operation of the commands. When you tap the icon to create a new message on Telegram X, the app displays quick commands to create a group, channel, or secret chat on the same screen. In Telegram, a new screen is displayed to select this information.

With Telegram, You Can;
  • Connect from most remote locations.
  • Coordinate groups of up to 100.000 members.
  • Synchronize your chats across all your devices.
  • Send documents of any type.
  • Encrypt personal and business secrets.
  • Destruct your messages with a timer.
  • Store your media in the cloud.
  • Build your own tools on API.
  • Enjoy feedback from your customers.

Among the exclusive functions, the ability to view bubble conversations in Telegram X stands out. When pressing and holding on a conversation tab, a drop-down window is displayed with the latest messages, in addition to showing commands to archive, silence, or mark as unread. Telegram incorporated a similar function, but without the command options.

Telegram X also expands the customization options for the interface. It is possible, for example, to change the emoji package displayed in conversations and create a new theme from scratch, with all the main customizable options.

A negative point of version X, on the other hand, is the absence of a web version. The app can only be accessed by Android or iOS, but conversations can be opened on the computer using the traditional versions of Telegram for browser or desktop.

Telegram Messenger or Telegram X: which one to use?

In both versions, it is possible to access contacts and conversations using your account on the platform. There is even the possibility of using both apps simultaneously. However, due to the interval between updates, it is recommended to use the traditional version of Telegram.

After the update of Telegram X in April 2021, it is difficult to predict what the frequency of new versions will be. Telegram, however, provides updates on a monthly basis, bringing new features. Version X also does not have a Web version and has become exclusive to Android.

Telegram provides a large amount of storage to save or downloads files, and it is providing cloud storage because we can stores or save files on the cloud. You will never lose the data that you shared, and you able to access the same from more than one device.

In addition, it is necessary to remember that Telegram X is an experimental version of the app. It may be interesting to download to get to know it, but it is susceptible to bugs and failures due to the testing of each feature. Below are the main features of Telegram;

1. Storage

Telegram works on the principle of Cloud Storage. Cloud storage is dynamic which means that once your data is saved, it could be accessed by you from any number of devices at any point in time, without the need to back up.

You can keep track of your sessions and download your files at any given point of time, so cloud storage makes data accessible for the user.

2. Quality Compromise

Telegram gives the option to a user to send their data in an uncompressed form.

Images that are often compressed by other messaging apps lose their details when compressed but due to this feature in Telegram you could send over your data without lossy transmission.

3. File Size and Type

In telegram the maximum size of data you could transfer is 1.5 Gigabytes. Transferring files that are memory-heavy makes it possible to share critical short clips recorded in 4k format or even that casual outing video you made possible.

Also due to Cloud Storage receiver could stream the videos with downloading taking place in the background which makes video previewing easy.

Telegram does not restrict users to send over only certain types of files which makes this platform the go-to messaging app to send over those rare file formats you had to struggle with, and it made you scramble the internet to find a way to send it.

4. Bots, Groups, & Channels

Bots are simply Telegram accounts that are operated by software rather than actual people and these bots generally have AI features that can be used to teach, play, search, broadcast, conduct polls, reminders, etc.

There are two types of groups that you can create on Telegram:

  • Normal Groups: Groups where you add people from your contact list. These types of groups can have at most 200 members and bots.
  • Super Groups: Each group can be promoted to a supergroup and by default, a supergroup is private and can host 100,000 members.

Channels are essentially groups where only the admin can post. These channels can be used for broadcasting videos, images, and texts and can have any number of followers.

5. Privacy & Currency Exchange

The location of servers of Telegram is super-secret and the founder of Telegram has devised a custom data protocol that secures the data of the users. A combination of AES and RSA encryption along with Diffie Hellman makes chats secure.

This has enabled users to use bots to carry business and the security of Telegram has gained popularity to such an extent that people tend to prefer Telegram over other services when it comes to money transfers. Learn more about How Telegram makes Money.

What are the Benefits of Telegram Messenger?

One of the key benefits of Telegram Messenger is its Deep Linking capacity. Users can share photos, videos, audio as part of their messages, it is a highly authentic messaging app and you will not lose a large amount of data. Not until you upload or download bigger files.

Uniquely, chatting requires only bytes of data, and the personalization of telegram is very nice provides by backgrounds and sounds. Likewise, Telegram is more security providing messaging application than any other messenger application.

Basically, you can see its security and privacy encryption technique which are examples of its security by using the secret chat feature. Equally, it has no adverting, and of course, it is totally free. And, as such, there is no usage cost company asking after a certain period.

On one side, it’s more suitable to use and faster than other communication methods at one time. Telegram is free forever and you can easily download it from the play store. Not forgetting, it has no premium content, no subscription fees. On the other side, the web application can be used on multiple devices — with the versions of the mobile, tablet, and even desktop readily available.

How Telegram For PC Works

Telegram for Desktop is a messaging app with a focus on speed and security, it’s super-fast, simple, and free. You can use the software on all your devices at the same time. Your messages sync seamlessly across any number of your phones, tablets, or computers.

With Telegram for Desktop, you can send messages, photos, free videos chat, and files of any type (doc, zip, mp3, etc). As well as create groups for up to 1000 people or channels for broadcasting to unlimited audiences. Write to your phone contacts and find people by their usernames.

As a result, the app is like SMS and email combined — and can take care of all your personal or business messaging needs. Just like when you can download Skype for the same purpose. You can download Telegram for PC offline installer from affiliate websites (free download) alike.

Telegram Messenger Channels vs. Usernames

After you signup for Telegram Messenger, consider the name for your Telegram channel as well. Whereby, a username is related to the person’s mobile device that set up the Telegram account. A channel is how people can follow your brand on telegram. From the main menu in Telegram select ‘New Channel’.

Once your channel is created, you can compose a URL genius link for Telegram and promote it in your emails. Not forgetting your website as a way for your audience to follow your brand. When clicked, URLgenius will track the Telegram app. Further, it opens across iOS and Android as well as geography and referring URL.

Once you start promoting your URL genius Telegram link, the app-open rate shares your analytics. Especially, your link will tell you what percentage of your audience currently has the Telegram app installed. For your information, it’s also an easy way to position your brand as forwarding thinking. For instance, in the way, it communicates with customers.

How to Deep-link through Telegram Messenger 

In the first place, URLgenius users can follow these steps to create a link to Telegram usernames and channels.

  • Enter your Telegram URL into the box provided in this format: https://t.me/username where ‘username’ is the name of your channel or profile (make sure to include the ‘s’ in ‘https’).
  • Notice the Telegram app icon is highlighted.
  • The icon tells you that URL genius understands the link you typed or pasted.
Telegram Messenger URL Genius

Telegram Messenger URL Genius mobile App deep linking for Omnichannel Marketers.

As an example, in the screenshot below we are creating a link to the URLgenius Telegram channel. See the Step-by-Step: How to Deep Link to Telegram.

Takeaway,

Whenever one thinks of an internet messenger there seems to be a unanimous preference of a particular messenger known as WhatsApp. No doubt that speed, end-to-end encryption, file sharing, and group chats are what make WhatsApp great.

But, if there is one application that has implemented those features from the very beginning and does it better even now. It is a Telegram App! Of course, communications need to be secure and private. In reality, security and privacy have proven to be pivotal since World War 2.

See the Most Popular Apps for Deep Linking and QR Code Generation

By all means, Telegram has the most secure channel for your daily communications. And, above all, it’s an internet messenger just like WhatsApp or Facebook Messenger.

Only that it has a totally different Unique Selling Proposition (USP). Thus, providing more power to its users.

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