Search Engine Marketing, in short (SEM) is the process of gaining website traffic by purchasing ads on reputable search engines. Such as Google, Yahoo, Bing, and even Yandex search engines. No matter what you choose, between SEM or PPC, it’s important to understand that both require a good deal of upfront strategy and ongoing work to get results and a high return on investment.
Your site Page CTR (short form for Page Clickthrough Rate) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign. For a particular website as well as the effectiveness of email campaigns.
Pay Per Click (PPC) has always been one of the highly used models for driving traffic to Websites. And it’s no brainer that - a highly effective PPC campaign not only needs a good budget but also needs a proper strategy. But, you need to be an expert or hire a PPC expert to create and optimize your campaign.
