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What does Social Media Listening mean?

The Power of Social Media Networks

How Social Media Power Works In Marketing & Best Tools

When it comes to marketing, the true Social Media Power as a tool is its influence. Social Media provides an avenue for companies to not only engage with their customers but also influence them. Particularly, with the right content that helps them make a decision. Unfortunately, many companies are not leveraging the power of social media to the best of their capabilities.

What Is Return On Marketing Investment (ROMI)?

Return On Marketing Investment (ROMI) | Marketers Guide

Return On Marketing Investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked. Instead of money that is ‘tied’ up in plants and inventories (often considered capital expenditure or CAPEX), marketing funds are typically ‘risked’.