Eventually, every business operation requires to undergo a Trademark Registration Process in order to safeguard and protect all that is theirs. For instance, as a brief explanation, one needs to register their company name, brand name, or intellectual property for a trademark.
Any individual, company, partnership or society can register a Trademark as long as they meet the necessary requirements. It is a great risk if one undertakes business with original products but do not opt to register them all for a trademark. Since a good brand name can be an entity’s biggest asset, why not go ahead and register a brand mark in Kenya?
A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. While a brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.
Important to realize, every business operation requires trademark registration. For a brief explanation, one needs to register their company name, brand name, or intellectual property for a trademark because if not, there is a huge possibility that someone else will do so and you will lose the right to use it.
On one hand, brand name trademarking protects certain kinds of intellectual properties. Whereas it can apply to any unique symbol, name, device or word that simply identifies a company or product. On the other hand, smart business people instinctively understand the benefit of finding a name for their business. Especially that which has the highest potential to develop into a brand name.