Important to realize, every business operation requires trademark registration. For a brief explanation, one needs to register their company name, brand name, or intellectual property for a trademark because if not, there is a huge possibility that someone else will do so and you will lose the right to use it.
Tag: trademark registration kenya
On one hand, brand name trademarking protects certain kinds of intellectual properties. Whereas it can apply to any unique symbol, name, device or word that simply identifies a company or product. On the other hand, smart business people instinctively understand the benefit of finding a name for their business. Especially that which has the highest potential to develop into a brand name.