On-Page SEO (aka On-Page Optimization or On-Site SEO) is the practice or rather the process of maximizing the results your web content achieves from search engines query. Including improvements in rankings, organic traffic, and conversions. These existing content optimization opportunities tend to come in two scenarios though. For instance, via Keyword Research before creating the content, or content SEO Audit afterward.
The greatest difference between content writing vs. copywriting lies in its purpose. Whereby, copywriting is selling your personas on your brand. While content writing is subtly telling them about it while delivering valuable content.
The field of content marketing is broad. Marketers have too many balls to juggle at once, including audience research, content ideation, content creation, search engine optimization, and editing and proofreading. Learn how to improve your content quality by using some of the topmost best free AI tools in your next strategic plan.
Google Merchant Center is a toolkit that lets you or your business's in-house team manage how your in-store and online product inventory appears on Google. Their merchant solutions help you reach hundreds of millions of people looking to buy products like yours each day. It allows you to reach more customers, drive more sales, get business insights, and more.
‘Longreads’, are also known as the ‘long story’, ‘deep story’, or simply storytelling.’ And there're many names for such formats that present long or large information online. In short, Longreads are one of the ways to present information in a substantial [interesting] extensive text.
Google Algorithm Changes are not quite new to many professional webmasters. They are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine market uses a combination of algorithms and numerous ranking factors to deliver webpages ranked on its Search Engine Result Pages (SERPs) by relevance.
Whether you are a beginner or a professional marketer, you'll realize that Paid Search Marketing is a very important tool for online businesses. And when done properly, paid search can grow businesses exponentially. So, just set your goals, forecast your outcomes and avoid the pitfalls I’ve listed in this article, and you will benefit from the results.
In terms of marketing, Clickbait Links are a form technique that makes use of styled headlines and anchor texts to encourage potential web users to click on them. And, while there are plenty of different ways you could go about crafting clickbait links, they tend to be sensationalist — somewhat misleading, and written with the aim of getting as many clicks as possible.
Business Video Content has never been more important. With the growing trend towards visual content, businesses need to have a solid video marketing strategy in place to engage with more target customers.
Search Engine Optimization, or SEO, has become a major part of any business growth plan. There are thousands of companies that you can choose from so the choice can be overwhelming. The question that you need to ask is, how do you choose the right SEO company to fit you and your business needs?
