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Search Engine Marketing Definition

Search Engine Marketing

Search Engine Marketing | What Is It & How Is It Effectively Done?

Search Engine Marketing, in short (SEM) is the process of gaining website traffic by purchasing ads on reputable search engines. Such as Google, Yahoo, Bing, and even Yandex search engines. No matter what you choose, between SEM or PPC, it’s important to understand that both require a good deal of upfront strategy and ongoing work to get results and a high return on investment.

Inbound Marketing

Inbound Marketing | A Beginners Web Marketers Guideline

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. And while outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.

Online Brand Profiling

Brand Profiling | How Do You Create A Strong Personality?

Brand profiling and positioning is the process used to influence customer choice. It’s the system used to make your brand highly visible, different, memorable and much loved by your ideal target customer. A strong brand makes it clear to both you and your customer what you have to offer and why that matters to them.