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ROMI

What Is The Cost Per Click (CPC) In Digital Online Advertising?

The Cost Per Click (CPC) Strategy To Increase Ads Conversion

Cost Per Click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click (per action taken) on an ad. For newcomers, CPC is also called Pay Per Click (PPC). And it’s used to determine the costs of showing users ads on search engines. Like, Google Display Network for AdWords, social media platforms, and other publishers.

How ROI is Calculated

How Return On Investment (ROI) Is Calculated In Simple Steps

Return on Investment (ROI) is a financial metric that is widely used to measure the probability of gaining a return from an investment. It is a ratio that compares the gain or loss from an investment relative to its cost. ROI is as useful in evaluating the potential return from a stand-alone investment as it is in comparing returns from several investments.

Outbound Marketing

Outbound Marketing | Beginners Web Marketers Guideline

Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), tradeshows, outbound sales calls (AKA “cold calls”), and email spam.

What Is Return On Marketing Investment (ROMI)?

Return On Marketing Investment (ROMI) | Marketers Guide

Return On Marketing Investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked. Instead of money that is ‘tied’ up in plants and inventories (often considered capital expenditure or CAPEX), marketing funds are typically ‘risked’.