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What Is A Google-Friendly Website?

A Google-Friendly Website Design | Complete Webmasters Guide

To enumerate, a Google-Friendly Website is one that is technically sound, delightful to use, and search-focused. Creating a Google-friendly website means that search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can serve the most relevant and valuable web pages to their users based on their custom search queries.

How Marketing Metrics Helps To Power Up Digital Online Advertising

How Marketing Metrics Helps In Powering Up Your Ad Campaigns

Marketing Metrics are a quantifiable way to track performance and are an essential marketing measurement tool for gauging a campaign’s effectiveness. The most appropriate marketing metrics vary significantly from one campaign to the next, but in general, they measure the effects of your campaign on audience actions. The right marketing metrics to measure are pretty definitive.

What A Competitive Market Research Analysis Can Do For You

10 Competitive Market Research Analysis Steps For More Leads

A Competitive Market Research Analysis is a strategy that helps research major competitors to gain insight into their products, sales, and marketing tactics. Implementing solid business strategies, warding off competitors, and capturing market share are just a few benefits of conducting a competitive market analysis. Regular competitive analyses can greatly help.

How Internet Marketing Is Done In Simple Steps

Internet Marketing | How To Use It To Drive Traffic & Sales

Also called Online Marketing, or Digital Marketing, Internet Marketing is the process of promoting a brand, products, or services over the Internet. In a nutshell, its broad scope includes the likes of Email Marketing, electronic Customer Relationship Management (CRM), and any other related promotional campaign activities that are done through wireless media.

Local Search Marketing Tips

7 Local Search Marketing Tips To Help Grow Your Web Business

To enumerate, Local Search Marketing is a market-driven technique that comprises both offline and online tactics — employed to promote businesses that serve customers face-to-face. Moreover, the terms localized SEO (part of an array of SEO (Search Engine Optimization) practices) and local business marketing are often used synonymously with local search marketing.

A Strategic Keyword Research Tools And A Plan To Help In SEO

15 Strategic Keyword Research Tools Plus 15 Focus Terms Type

Basically, strategic keyword research tools help you to find important words/concepts found in your research question or thesis. A quick and dirty way to pull keywords from a research question/thesis is to choose the most important nouns; all other words are irrelevant. Using keywords to search will always retrieve more results than phrases or sentences.

How To Optimize Your Website For Better SERP Ranking

How To Optimize Your Website For Better SERPs Position Rank

Raising your bar on position #1 – #10 result pages in regard to topmost search engines ranking is quite easy, yes, but it usually takes time as you try to content SEO audit as well as optimize your website. However, you may take measures to hasten the rate at which search engines index your website’s updates.

How To Find The Best Digital Marketing Agencies In Dubai, UAE

How To Find The Best Digital Marketing Agencies In Dubai, UAE

One of the best ways to find the best digital marketing agencies and advertising companies that you can trust is by reading reviews and testimonials. And, for one thing, Google Reviews can be a great source of information, but it’s important to look at them critically so that you can make an informed decision. It’s also important to consider how recent the reviews are.

What Is Paid Search?

Paid Search | Simple Steps For More Website Traffic Results

Whether you are a beginner or a professional marketer, you’ll realize that Paid Search Marketing is a very important tool for online businesses. And when done properly, paid search can grow businesses exponentially. So, just set your goals, forecast your outcomes and avoid the pitfalls I’ve listed in this article, and you will benefit from the results.

What Is Video Advertising?

Video Advertising | The Top Pros & Cons For Visual Marketers

Video Advertising (Video Marketing) is promotional content that plays before, during, or after streaming 0n a platform like YouTube or outdoor signage. Some marketing professionals also expand the definition to include display ads with video content that starts playing when moving a mouse cursor over them and native video ads promoted on digital ad networks.

Outbound Marketing

Outbound Marketing | Beginners Web Marketers Guideline

Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), tradeshows, outbound sales calls (AKA “cold calls”), and email spam.

Internet Bots

What Are Bots? Everything You Should Know About Them

Internet bots are automated software applications that are programmed to help in certain computerized tasks. And since bots are automated, they run according to their set instructions without a human user needing to start them up. Bots often imitate or replace a human user’s behavior. Typically they do repetitive tasks, and they can do them much faster than human users could.

What Is Return On Marketing Investment (ROMI)?

Return On Marketing Investment (ROMI) | Marketers Guide

Return On Marketing Investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked. Instead of money that is ‘tied’ up in plants and inventories (often considered capital expenditure or CAPEX), marketing funds are typically ‘risked’.

What is Monetization?

What Is Monetization? Key Native Display Advertising Forms

Monetization means making an asset profitable. This term has become quite popular in recent years and often refers to digital assets. Such content can include software, digital media, or files. With the proliferation of online media and digital assets, this has become a popular concept among website owners, software developers, and other digital content providers.