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online marketing

Facebook Business Manager

Facebook Business Manager | Everything You Should Know

The Facebook Business Manager is a free tool developed by Facebook. Allowing businesses and agencies to securely manage their company pages, ad accounts, catalogs and pixels in one place. Particularly, without sharing login information or being connected to their coworkers on Facebook.

Google Optimize

Google Optimize | Conversion Rate Optimization Guidelines

Google Optimize is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests. Optimize is typically used for conversion rate optimization (CRO).

What is Demographic Targeting?

How Demographic Targeting Is Done | A Simple Steps Guideline

Demographic Targeting is a parameter used in segmenting the general online audience into more specific groups. By utilizing these parameters, advertisers are able to save on budget through the right audience targeting. While at the same time, reducing the unnecessary impression otherwise would be of less use to the business.

Advertising

Advertising Tactics Outlook | #10 Topmost Best Novice Methods

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people. Most likely to be willing to pay for a company’s products or services and entice them to buy.