Tag: online marketing

Google Optimize | Conversion Rate Optimization Guidelines

Google Optimize | Conversion Rate Optimization Guidelines Google Optimize

Google Optimize is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests. Optimize is typically used for conversion rate optimization (CRO).

Demographic Targeting | How to Influence your Audience

Demographic Targeting | How to Influence your Audience Demographic Targeting

Demographic Targeting is a parameter used in segmenting the general online audience into more specific groups. By utilizing these parameters, advertisers are able to save on budget through the right audience targeting. While at the same time, reducing the unnecessary impression otherwise would be of less use to the business.

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