When it comes to a strategic content SEO audit plan for any given website, there are different types of links that can be implemented in a variety of ways and can take various forms. You’re building a business online, and chances are that you want to compete online for many years to come. If you want to do this, then you need to choose the best tactics carefully.
An Anchor Text is the visible characters and words that hyperlinks display when linking to another document or location on the web. It usually appears as a blue or other relative color underlined text. But, you can change your website's link colors and styles through your HTML or CSS.
By default, all links are Dofollow Links unless they are modified to be Nofollow Links manually or are automatically changed by a website setting. And most times, search engine crawlers will follow these links from any given web address.
The Google Penalty (aka the Sandbox Effect or Sandboxing) is a name given to an observation of the way Google ranks web pages in its index. For SEO wannabes, you can check your site status in your Google Search Console, under Security and Manual Actions.