Important to realize, every business operation requires trademark registration. For a brief explanation, one needs to register their company name, brand name, or intellectual property for a trademark because if not, there is a huge possibility that someone else will do so and you will lose the right to use it.
Tag: Kenya Industrial Property Institute
On one hand, brand name trademarking protects certain kinds of intellectual properties. Whereas it can apply to any unique symbol, name, device or word that simply identifies a company or product. On the other hand, smart business people instinctively understand the benefit of finding a name for their business. Especially that which has the highest potential to develop into a brand name.