Also called Online Marketing, or Digital Marketing, Internet Marketing is the process of promoting a brand, products, or services over the Internet. In a nutshell, its broad scope includes the likes of Email Marketing, electronic Customer Relationship Management (CRM), and any other related promotional campaign activities that are done through wireless media.
Traditional Marketing is a technique that allows you to reach a wide audience to build brand awareness, establish credibility and attract more customers. Understanding the different types of traditional marketing forms can help you learn when, where, and how to use them in order to build effective strategies that elicit positive campaign results.
A Digital Marketing Strategy is a plan that helps your organization attain specific goals through carefully selected marketing channels such as paid, earned, and owned media. In that case, a good Digital Marketing Strategy is a must for every web-based business.
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. And while outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.
Your site Page CTR (short form for Page Clickthrough Rate) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign. For a particular website as well as the effectiveness of email campaigns.
