On the one hand, according to Forbes, Instagram made a big announcement last month — the social media platform has officially surpassed 1 million monthly advertisers. This is a significant achievement for the photo-sharing platform and a mark of how far it’s come. On the other hand, Instagram reports 600 million users globally, 400 million of whom access the platform daily.
Cost Per Click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click (per action taken) on an ad. For newcomers, CPC is also called Pay Per Click (PPC). And it's used to determine the costs of showing users ads on search engines. Like, Google Display Network for AdWords, social media platforms, and other publishers.
Instagram Advertising is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.
