Microsoft Clarity is Microsoft’s free behavioral analysis tool. That enables webmasters and website owners to visualize their user behavior at scale. Whereby, they can make data-driven decisions on changes needed to optimize conversion, engagement, and retention.
Yandex is a Russian multinational corporation specializing in Internet-related products and services. Including transportation, search, and information services. As well as eCommerce, navigation, mobile applications, and online advertising. In total, Yandex provides over 70 service solutions. The Yandex search engine has Yandex Webmaster Tools similar to Google Search Console (previously known as Google Webmaster Tools).
Google Analytics 4 Property is the next-generation measurement solution by Google that is replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.
Sitemaps are a way of organizing a website, identifying the URLs and the data under each section. Previously, they were primarily geared for the users of the website. However, Google's XML format was designed for the search engines, allowing them to find the data faster and more efficiently.
Launched in 2016, the Google Analytics Fastbase WebLeads Tool is a Google Analytics add-on that provides information on web traffic, including key employee contact information. Users can try the software for free at analytics.fastbase.com and there are two subscription models for Premium and Professional customers.
Basically, Outbound Links are also known as External Links. And they are links that will send your readers from your website to other sites across the internet. Commonly, they are used to verify facts, backup sources, or simply point people toward resources. In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.
With Google Callout Extensions, you can easily promote unique offers to shoppers, like free shipping or 24-hour customer service. And when customers see your ads, they get detailed information about your business, products, and services. So, these callouts can highly improve your text ads by promoting unique offers to shoppers.
By definition, RPM stands for “Revenue per Mille” (Mille means thousand in Latin). So, Page RPM is an estimated revenue you can generate by serving a thousand page views to the readers. It is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000. So, How do you Increase it?
A Meta Description is a snippet of up to about 155 characters – precisely, a tag in HTML – that summarizes the content in website pages. Mostly, search engines like Google show it in their search results when the searched-for phrase is within the description. So, optimizing it is crucial for on-page SEO.
Google Tag Manager is a Tag Management System (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of the Tagging code has been added to your project, you can safely and easily deploy analytics and measurement tags.