To enumerate, SEO Testing is evaluating the best steps to optimize your pages for a high-ranking position on a Search Engine Results Page (SERP) like Google, Bing, or Yandex. Essentially, you’re experimenting to find out how to improve your SEO strategy and gain results. You are also tweaking your website and measuring its impact on organic search traffic or position rankings.
Visual reporting helps you understand what's happening with your product at a glance, without having to spend hours interpreting spreadsheets. Data visualization tools enable you to extract user insights in an instant, so you can make better business decisions and meet your strategic objectives.
By definition, In House Marketing or rather, In-House Marketing is any initiative that is not in any regard for outsourcing to a third-party marketing service solutions delivery. And, as a matter of fact, in small businesses — or startups so to say — in-house marketing is sometimes referred to as guerilla marketing or duct tape marketing.