Overall, through Google Analytics 4 Integration, you will be able to track website traffic more precisely. For one thing, GA4 tracks Sessions through Session ID. Now, sessions aren’t restarted at midnight or when new campaign parameters are encountered. These are especially great news for websites with a global audience or those using UTM tagging to track traffic sources.
Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if it has been infected with malware (not something you ever want to see, but if you haven’t spotted it yourself, or had one of your users tweet at you to let you know, it’s invaluable).
Basically, the ExactMetrics was formerly known as the Google Analytics Dashboard for WordPress (GADWP Plugin). Whereas, the ExactMetrics Google Analytics for WordPress plugin helps you properly set up all the powerful Google Analytics tracking features without writing any code or hiring code developers.
