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What Is Keyword Cannibalization?

Keyword Cannibalization | Top 5 Steps To Identify & Solve It

Keyword Cannibalization occurs when you have too many identical or similar keywords spread throughout the content on your website. As a result, a search engine like Google can’t discern which content to rank higher. This means that sometimes it will give a higher ranking to the web page you don’t mean to prioritize.

What Is The Cost Per Click (CPC) In Digital Online Advertising?

The Cost Per Click (CPC) Strategy To Increase Ads Conversion

Cost Per Click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click (per action taken) on an ad. For newcomers, CPC is also called Pay Per Click (PPC). And it’s used to determine the costs of showing users ads on search engines. Like, Google Display Network for AdWords, social media platforms, and other publishers.

YouTube Advertising

YouTube Advertising | The Top 5 Benefits Of Using Video Ads

Be seen where everyone is watching! With YouTube ads, reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest. Not to mention, you can get $100 free credit when you spend $50 on video ads.

What Is Paid Search?

Paid Search | Simple Steps For More Website Traffic Results

Whether you are a beginner or a professional marketer, you’ll realize that Paid Search Marketing is a very important tool for online businesses. And when done properly, paid search can grow businesses exponentially. So, just set your goals, forecast your outcomes and avoid the pitfalls I’ve listed in this article, and you will benefit from the results.

Top 10 Planning Tools for Managers

Planning Tools For Managers | The Top #10 Best Picks With Prices

Without the right Planning Tools for Managers, a business, or company can be difficult to manage. Especially when it comes to managing employees, organizing budgets, running meetings, etc. So, whenever it comes to managing a business or a team, having strategies in place, and being able to effectively communicate is just as important as having a plan to grow the business.

What Are Traffic Multiplex Ads?

Traffic Multiplex Ads | Best Practices For Content Publishers

Traffic Multiplex Ads are a type of native ad format, much like content recommendation ads. Publishers can leverage them to serve ads that blend seamlessly with the content on their website. While we did draw a parallel between Multiplex ads and content recommendation ads in the introduction, they are not quite the same. 

What Is Video Advertising?

Video Advertising | The Top Pros & Cons For Visual Marketers

Video Advertising (Video Marketing) is promotional content that plays before, during, or after streaming 0n a platform like YouTube or outdoor signage. Some marketing professionals also expand the definition to include display ads with video content that starts playing when moving a mouse cursor over them and native video ads promoted on digital ad networks.

What Is Amazon Advertising?

Amazon Advertising | Online Marketing For All Business Size

Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google. Whereby, sellers only pay when shoppers click on ads (regardless of whether or not the item sells). So, discover insights, tips, guided learning, and advertiser success stories that will help you better understand how it works and how you can use it to grow your business.

Google AdSense

Google AdSense Ads | Save Time With Automated Adverts

There are so many ways you can make money by allowing advertisers to advertise along with your website. Of course, there are many advertising programs that can help you achieve that nowadays. Google Adsense is one of the most preferable among them all. Google Platform provides a CPC (cost-per-click) advertising program.

Website Conversion Rate

Website Conversion Rate | Best Tools For Online Marketers

As I will explain to you, site conversion optimization tools are the fuel that keeps the topmost and profitable websites alive business-wise. For one thing, every site conversion represents either a direct revenue or future revenue leads. So, the higher your conversion rate, the more money you stand to make.

What is Website Analytics?

What Is Website Analytics? 10 Best Tools For Webmasters

Website Analytics is a way of collecting and analyzing what’s happening on your website. While covering everything from what your visitors are doing, where they come from, what content they like, and a whole lot more. By using a web analytics tool to collect data, you’ll be able to know what is and isn’t working, and then steer your website in the right direction.

Conversion Values

Conversion Values Tracking | A Guide To Website Analytics

Conversion Values help you track and optimize your campaigns’ return on investment (ROI). You can use the Target (ROAS) bid strategy to help maximize your conversion value while averaging your target return on ad spend. If you don’t have a specific return on ad spend target, you can use the Maximize conversion value bid strategy to maximize the total conversion value of your campaign within your specified daily budget.