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What Is The Cost Per Click (CPC) In Digital Online Advertising?

The Cost Per Click (CPC) Strategy To Increase Ads Conversion

Cost Per Click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click (per action taken) on an ad. For newcomers, CPC is also called Pay Per Click (PPC). And it’s used to determine the costs of showing users ads on search engines. Like, Google Display Network for AdWords, social media platforms, and other publishers.