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eMarketer

What Is Header Bidding?

Header Bidding Types | Maximize Ads Revenue With Setupad

Header Bidding is an advanced method of programmatic ad buying that allows publishers to offer their inventory to multiple ad exchanges before requesting ad servers. Suffice to say, this contrasts with the waterfall method, which can rob advertisers of premium inventory and publishers of maximum revenue.

What Is Niche Marketing?

How Niche Marketing Is Done | Tools To Convert New Leads

Niche Marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group — a niche market— or demographic of potential customers who would most benefit from the offerings.