The number of minutes people are spending reading news sites has dramatically increased from last year. And because almost everywhere people are prohibited from interacting with friends in real life, many have turned to social media platforms to stay connected even virtually.
Tag: Digital Marketing
Demographic Targeting is a parameter used in segmenting the general online audience into more specific groups. By utilizing these parameters, advertisers are able to save on budget through the right audience targeting. While at the same time, reducing the unnecessary impression otherwise would be of less use to the business.
Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people. Most likely to be willing to pay for a company’s products or services and entice them to buy.
This competition is fierce, as advertisers continually shift budgets among platforms to maximize the return on their ad spend. What was once a quarterly or monthly re-evaluation of advertising programs has become a weekly event. And even a daily recalibration of how and where advertisers are reaching their audiences.
eCPM, short for “effective cost per mille,” is how much an advertiser pays for an ad space per unit of 1,000 ad impressions (Mille is Latin for thousand). eCPM is one of the most important KPIs in mobile advertising, as it shows how lucrative certain ad spaces, apps, and other dimensions are. With a full understanding of eCPM, publishers can optimize their monetization strategies.
Pay Per Click (PPC) has always been one of the highly used models for driving traffic to Websites. And it’s no brainer that – a highly effective PPC campaign not only needs a good budget but also needs a proper strategy. But, you need to be an expert or hire a PPC expert to create and optimize your campaign.
Return On Marketing Investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked. Instead of money that is ‘tied’ up in plants and inventories (often considered capital expenditure or CAPEX), marketing funds are typically ‘risked’. Marketing spending is typically expensed in the current period (operational expenditure or OPEX).
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.
Klout was a website and mobile app that used social media analytics to rate its users according to online social influence. For instance, via the “Klout Score”, which is a numerical value between 1 and 100. Additionally, the Klout Platform was founded back in March 2008 by Joe Fernandez in San Francisco, California, United States.