Cost Per Click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click (per action taken) on an ad. For newcomers, CPC is also called Pay Per Click (PPC). And it's used to determine the costs of showing users ads on search engines. Like, Google Display Network for AdWords, social media platforms, and other publishers.
A Keywords Search is a strategic plan and best utilization of SEO tools so as to look for words anywhere in any given record especially when it comes to online digital marketing. On a clear note, keyword searches are a good substitute for a subject search, particularly, when there's no standard heading.
Whether you are a beginner or a professional marketer, you'll realize that Paid Search Marketing is a very important tool for online businesses. And when done properly, paid search can grow businesses exponentially. So, just set your goals, forecast your outcomes and avoid the pitfalls I’ve listed in this article, and you will benefit from the results.
A landing page is the first page you land on after you click on a link. In this sense, a landing page could be almost anything. From your website homepage, blog posts page, products page, a leads capture page, etc.
According to its creators, BigCommerce is a pro eCommerce platform that underwent a significant overhaul back in 2016 and introduced a whole slew of new features. It currently powers more than 100,000 online stores. Proving that the platform is a serious contender in the eCommerce world and the most trusted B2C and B2B commerce solution provider.
In the first place, Keyword Tool is a free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic. Whereby, Google Autocomplete is a feature used in Google Search. And its purpose is to speed up the searches performed by users on Google.
By definition, RPM stands for “Revenue per Mille” (Mille means thousand in Latin). So, Page RPM is an estimated revenue you can generate by serving a thousand page views to the readers. It is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000. So, How do you Increase it?
PPC Marketing (Pay-per-click marketing) is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s Pay Per Click advertising (specifically Google Ads PPC).
Linode products, services, and people enable developers and businesses to build, deploy, and scale applications more easily and cost-effectively in the cloud. Whereby, it currently offers eight data centers worldwide, and there may come a time where you no longer want to keep your Linode in the location you built it.
Display Ads often fall under an advertising method of attracting the audience of a website, social media platform, or other digital mediums to take a specific action. These are often made up of text-based context, images, or even video advertisements. With the main aim being encouraging the user to click-through to a landing page and take action (e.g. make a purchase).
eCPM, short for “effective cost per mille,” is how much an advertiser pays for an ad space per unit of 1,000 ad impressions (Mille is Latin for thousand). eCPM is one of the most important KPIs in mobile advertising, as it shows how lucrative certain ad spaces, apps, and other dimensions are. With a full understanding of eCPM, publishers can optimize their monetization strategies.
For an easier way to show your ads across the Display Network, you'll need to create responsive display ads. These ads are asset-based, and automatically adjust their size, appearance, and format to fit available ad spaces.
LinkedIn is the largest and most dominant social network in the professional arena. Totally different from the likes of Facebook, it is used for maintaining a professional persona and brand. Other uses for LinkedIn include finding a job, networking, recruiting new employees, getting sales leads and even getting your business news. Linkedin is a work based social networking service.
