Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.
Infographics (a clipped compound of “information” and “graphics”) are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
Canva is a simplified graphic-design tool that was founded in 2012. Whereby, it uses a drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. Not to mention, it is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.
Of course, hiring a Freelance Designer (or employing one in-house) makes it more likely your graphics will be consistent. And also of high-quality. Alternatively, you could pay a visual content service such as Visually, which brings added marketing context to their work.
Website Graphics Design and Development is the norm of the 21st Century. Whereas, according to the Social Science Research Network, 65 percent of the population are visual learners. Which means that they heavily rely on images and videos gestures to do their heavy lifting when it comes to online information gathering.