Social Media Marketing (SMM) is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
When you need to make a consistent B2B sales goal, no matter what industry you’re in, you must follow some basic strategic plans to close any business deal. For instance, creating an outstanding sales process will help you follow a consistent business method while ensuring that all your target leads turn into sales. And, a big role is played by making an excellent first impression.
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company's product or service to another company. With techniques that rely on the same basic principles as consumer marketing but are executed in a unique way.
The term business-to-consumer (B2C) refers to the process of selling products and services directly between consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies.