Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well. If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right traffic.
Generally speaking, most built on WordPress Websites enjoy limitless free Themes allowing them to design and develop competent Blogsites. In the first place, WordPress is a free and open-source content management system based on PHP & MySQL. Whereas, the main features include a plugin architecture and a template system.