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B2B marketing

What Is The Cost Per Click (CPC) In Digital Online Advertising?

The Cost Per Click (CPC) Strategy To Increase Ads Conversion

Cost Per Click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click (per action taken) on an ad. For newcomers, CPC is also called Pay Per Click (PPC). And it’s used to determine the costs of showing users ads on search engines. Like, Google Display Network for AdWords, social media platforms, and other publishers.

How B2B Platforms Helps Power Up Online Marketplace Trading

10 Most Trusted B2B Platforms For Online Marketplace Trading

Overall, B2B Platforms are tools that help power up the product marketplace as a space for different buyers and sellers to trade products with each other. The most popular example of this is Amazon.com. Whereby, marketplaces are categorically organized so that many sellers have the opportunity to sell their products or services wherever they are in the world.

How Influencer Marketing Can Help Grow Your Business

Influencer Marketing | 10 Benefits For Your Business Growth

Influencer Marketing is a strategy used to promote and sell products or brands through influencers with many followers. Influencers are people on social media with a large following who can positively influence their audience by discussing your product/service. They can reach your customers directly through their social media accounts.

Simple Steps For Growing Your Business With B2B Marketing In Kenya

Steps For Growing Your Business With B2B Marketing In Kenya

Competing with global brands and other local counterparts can take time and effort. The good news is that Kenya has a booming market worth reaching out to. The bad news is that it will take a lot of work to stand out among the competition. B2B marketing is an excellent way for small businesses and startups to market their products or services to other businesses.

B2C Marketing Guide For B2B Sales

B2B Sales | 7 Strategies For Great Business Impressions

When you need to make a consistent B2B sales goal, no matter what industry you’re in, you must follow some basic strategic plans to close any business deal. For instance, creating an outstanding sales process will help you follow a consistent business method while ensuring that all your target leads turn into sales. And, a big role is played by making an excellent first impression.  

Streaming Live | Top 10 Best Live Streaming Apps To Consider

Streaming live is the broadcasting of live video to an audience over the internet. It can also be a one-on-one live video chat. Unlike pre-recorded videos that can be cut and edited, live streaming is just that – live and uncensored. All you need to be able to live stream is an internet-enabled device, like a smartphone or tablet, and a platform (such as a website or app) to broadcast on.

What Is C2B Marketing?

C2B Marketing | A Lead Consumer-To-Business Guideline

Consumer-to-Business Marketing, or rather C2B Marketing, is a type of business model where the customer provides a service or product to the business. This is the reverse of the typical business-to-consumer model (or B2C), in which a company provides a service to customers through the sale of goods and services.