AdBlockers or Ad Filters (Web Content Blockers) are software plugins or browser extensions that remove or trim any type of content identified as digital online web advertising, especially, on a web browser or application displays.
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Display Ads often fall under an advertising method of attracting the audience of a website, social media platform, or other digital mediums to take a specific action. These are often made up of text-based context, images, or even video advertisements. With the main aim being encouraging the user to click-through to a landing page and take action (e.g. make a purchase).