Spotify Music Platform is one of the most popular streaming services in the world. According to Business Insider by way of Edison Research, it’s the second most popular audio streaming service next to Pandora. It pretty much has it all, from the biggest artists of today and yesterday.
When Spotify Music Platform first built its streaming service in 2006, cloud computing was only just getting started inside Amazon. Of course, long before Google or anyone else really got into the game. And back then, it didn’t make sense for a company like Spotify to run a live streaming service in the cloud.
“For a while, we couldn’t get the quality, the reliability, the price out of cloud services that we needed,” says Nicholas Harteau. The Spotify Music vice president of engineering who oversees the company’s underlying infrastructure. But now, he says, Spotify can get all that from the cloud.
According to Harteau, the company has already moved about 250,000 user accounts. Eventually, out of 20 million subscribers and about 55 million additional users onto Google’s cloud services. And it plans on moving its entire service within the next 18 months.
What is Spotify Music?
Important to realize, Spotify Technology S.A. is a European American media-services provider which is based in Luxembourg. Founded in 2006 in Sweden, the company’s primary business is its audio streaming platform that provides DRM-protected music and podcasts from record labels and media companies.
As a freemium service, basic features are free with advertisements or automatic music videos. While additional features, such as improved streaming quality, are offered via paid subscriptions. Then again, launched on October 7, 2008, the Spotify platform provides access to over 50 million tracks.
Users can browse by parameters such as artist, album, or genre, and can create, edit, and share playlists. Spotify is available in most of Europe and the Americas, Australia, New Zealand, and parts of Africa and Asia, and on most modern devices. Including, Windows, macOS, and Linux computers, and iOS, and Android smartphones and tablets.
Read More About Spotify: Music For Everyone (User-based Outlook)
To the indie artists that only your cool cousin Kanye has heard of. It’s a digital music, podcast, and video streaming service that gives you access to millions of songs and other content from artists all over the world. As of October 2019, the company had 248 million monthly active users, including 113 million paying subscribers.
Basically, a decade ago, the Swedish startup built its seminal streaming music service atop a small number of machines inside a Scandinavian data center, before expanding across this facility and into data centers in the United Kingdom and the US. Now, Spotify has resolved to move its entire service out of these data centers and onto cloud computing services operated by Google.
How will Spotify Music move to Googlenet?
Most notably, Google is best known for running a search engine, an email service, a maps app, and so many other online tools for the world’s consumers. But, a big part of the company’s genius is that, over the last decade-and-a-half, it has built a worldwide network of machines. Especially, that can run all those consumers’ services with unusual speed and efficiency.
And in recent years, it has invited other businesses and coders to build their own software on this vast online infrastructure. So, they needn’t worrying about running their own machines. This is called cloud computing.
Read More: What are the Benefits of Cloud Computing?
Amazon pioneered the idea. And it very much dominates the cloud market, as the primary place where the world’s online businesses outsource their computing infrastructure. But Google, Microsoft, and others are a now significant presence in this market as well.
Spotify Music Platform’s move is a big win for Google as it tries to position itself as the definitive alternative to Amazon. But, this is also another sign that the larger cloud market continues to mature.
In the first place, one of the reasons cloud computing services are so attractive is that they’re “self-service.” Any developer can type in a credit card number, spin up some virtual machines across the `net, and start running some software on these machines.
But, as cloud tech goes mainstream, Amazon and Google must also go through the front door. And that is, sell cloud services to the business as a whole, in keeping with the traditional approach to enterprise tech.
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What Harteau will say is that Spotify finally decided to embrace cloud computing because greater market competition has significantly reduced the cost of running software in this way. “The competition … is pretty hot,” he says.
“Amazon and Google are going at each other pretty hard on pricing.” And, he adds, both of those companies operate at a scale that Spotify never could in its own data centers, which drives prices down even further. “They can leverage the economies of scale in ways that would be pretty difficult for us.”
If you move onto a cloud service, you’re still paying a premium. “Nobody is running a cloud business as a charity,” says Aditya Agarwal. The vice president of engineering at Dropbox, which has used Amazon’s cloud services for a nearly decade. “There is some margin somewhere.” And indeed, some businesses run operations were paying that premium doesn’t make sense.
But as Harteau explains, there’s a point where the cost-versus-convenience math of moving to the cloud does make sense. And businesses are reaching that point earlier than ever thanks to competition among the likes of Amazon, Google, and others. Spotify has reached that point. And it won’t be the last.
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