It’s still 2019 and we all have a pretty good understanding of social media and how it works, right? But, what if I told you that Twitter has 6 different forms of communication networks. Or that Facebook is most active on Fridays, do you still think that you’re a social media guru?
With this in mind, allow jmexclusives to illustrate the true importance of social media marketing and the online marketing services we offer. To ensure you stay on top of your game. For one thing, we value their importance so much.
We’ve even written several blogs and articles on the topic. For instance, the contents of this blog, the benefits of social media, social media life, social media marketing, content tips, and a strategy guide.
Why is Social Media useful?
Whether you own a JAVA, warehouse, plumbing, cleaning, janitorial or lawn care company your services are not required on a daily basis.
It is important to keep your brand and company visible, so when a need for your services arise, potential customers always think of you first. Social media sites are a popular medium for friends to exchange reviews of different companies and services they have received.
Every business today needs to leverage proper channels in the best possible way. By giving your business brand the social media touch, you not only generate more business. However, you connect with your customers better and serve them on a higher level.
Social Media Communications Team Training
Training a vibrant and skilled Online or Social Media Team is one of the most productive strategies every business must adapt. Especially, by providing them with general knowledge and understanding of digital marketing.
Our guess is that they are pretty important. But maybe that’s because we didn’t actually guess—we asked you. And 89 percent of top-performing sales professionals said that their empowerment has increased. Surprisingly, in the past five years—2.1 times the amount their underperforming colleagues cite.
Are you willing to empower your sales and online team professionals? And especially those who aren’t properly trained? Probably not. Furthermore, who needs formal sales and online team building and training? Of course, everyone.
What is Social Media Branding?
In the first place, Social Media Branding can be used for a variety of purposes. Whether it’s social selling, content marketing or customer support. This provides a perfect opportunity to reach the target audience and build a brand.
However, with so many different platforms available and heavy competition. It can be tricky to set your brand apart and link it to Twitter, Instagram, and Facebook.
On one hand, Social Media is turning out to be one of the most effective tools to market your brand and stand out from the crowd.
Above all, when social media branding is done correctly, it can and will help you connect to your target market in an optimal way.
On the other hand, Social Media Branding forms a natural but essential part of your overall marketing efforts on major social platforms such as Facebook, Twitter, and LinkedIn.
READ MORE: Social Media Branding User-based Edition
Understanding Social Media Marketing
Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers.
Therefore, the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers.
Like with content marketing, due to the continuously developing internet marketing industry, there are countless digital media and social networking sites. And not forgetting, all of which have a unique characteristic and purpose.
Below is the list of important Social Media platforms for building a brand reputation online.
It’s the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or fortune 500 company, you need to be on Facebook and start *engaging with your consumers.
This is known as the ‘‘in the moment’’ platform and boasts a respectable 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people (and are ready for a reply). The key is to be quick and smart, ever heard of the dunk in the dark?
It’s a visual platform designed for customers to post, share, comment and engage through digital media. As the old saying goes, a picture is worth a thousand words.
This is known as a professional social networking site. LinkedIn largely focuses on b2b marketing rather than b2c.
Google my Business, Youtube, Foursquare, and Pinterest
These are other social network sites that harshly miss out on the list. And then there’s Snapchat, the new kid on the block, who recently recorded six billion daily views.
The above mentioned are just but a few from a large bucket, we call them the top giants. However, every day, new platforms will emerge with their own capacity and ability all at the same.
It is always good to stay on the loop and also realize what is new. How useful it could be to your brand and social loops.
Having a social presence without an appropriate strategy and plan can be just as damaging for your business as no plan at all.
We have created a marketing strategy checklist that should aid your online marketing operations.
Set Goals -Start big and work down. Do you need to increase customer loyalty?
Know your target audience – Don’t just use demographics but expand with psychographics.
Channel Specific Social Media – Decide which digital media will help you connect with your audience. Will this take the form of a blog, video, podcast etc?
Social Network Strategy – Focus on a social network that adds value. Just because a network has over a hundred million active users doesn’t mean. It will directly contribute to your brand’s objectives.
Measurement and Testing – What does success mean to you? You need to constantly analyze your social media strategy to understand how effective it is. Engage with your audience, find out what works and what does not.
Social marketing increases brand awareness. For instance, 78 % of small businesses use it to attract new customers. Furthermore, 33% of customers have identified social media as to how they identify new brands products and services.
Social media marketing helps to validate your brand.
A company’s online presence, tells consumers that their brand is active and focus on thriving communication with consumers.
Whereby, 63% of consumers who search for businesses online are more likely to use ones with an informative online presence.
What is your Social Media strategy like? If you’re struggling to put one together or to understand how to measure your ROI then get in touch with the Growth Gurus!
I hope you have gathered enough information in regards to the above-revised topic on Social Media Benefits. But, if you have additional information, contributions or even suggestions, please Contact Us.
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