Simfy Africa is a fully-fledged music streaming service that stacks up incredibly well against rivals such as Spotify, Rhapsody, and Rdio. Furthermore, plenty of musical content is already available for streaming on platforms such as YouTube and Daily Motion.
But, these platforms often don’t provide a comprehensive licensing environment like dedicated music streaming platforms. Therefore, it definitely seems wise to make content available, at least on stores that pay decent revenue to artists.
Besides simply creating revenue, there are other benefits for artists to being present on streaming platforms. Simfy Africa also opens up possibilities to reach new audiences.
Considering that approximately 2.5 billion people worldwide don’t have bank accounts and 2 billion of them are using mobile technology.
What is Simfy Africa?
In the first place, Simfy Africa was launched in 2010 in South Africa and is wholly owned by Exactmobile. It has a catalog of 27 million songs across all genres. However, local music only makes 5% of their catalog.
The streaming service is available in Nigeria and South Africa, where users can try the platform for two weeks free of charge. But thereafter need to choose one of the subscription packages, which range from R25 to R60 per month.
The artist gets paid a proportionate share of subscription revenue or a proportionate share of the ad revenue.
But, the payout rates fluctuate each month, depending on how much revenue was generated and how often the music was streamed, so a clear answer on revenue to an artist per stream can’t be given.
Be the first to discover new releases, re-acquaint yourself with all your old favorites. Your new favorite song, album, artist or playlist is just a click away.
How do I create a Simfy Africa Playlist?
Whether you’re at work or home just open any popular browser on your computer or laptop to start your listening experience.
Or use the Simfy Africa desktop apps for Mac or Windows, to take your music offline, so that you can listen to it even when you are not connected.
Important to realize, as a Simfy Africa member, you have access to their complete catalog of songs and artists. You can listen and play these songs through the website. Or even you can download apps for your computer or Smartphone. Enabling you to access all music and playlists where ever you go.
By making use of the “Offline Mode” feature, you can listen and access your playlists without an internet connection.
Simfy Africa has various packages to suit your needs (see below).
You can choose from various Simfy Africa Packages Including;
- Monthly Package Packages: Once-off Payment or Automatic Renewal Payment Option: Credit Card or Mobile Payment Cost: R60 per month
- 3 Months, 6 Months or Yearly Packages: Once-Off Payment Payment Option: Credit Card
Simfy Africa, Exactmobile, Nigeria, South Africa, Music, Apps, Mdundo, Mkito, YouTube, Songa, Amazon, and Google Play. In addition, Spinlet, Tigo, iRoking, Vuga, Mziiki, Orin, Las Gidi Tunes, Daily Motion, Streaming.
What are the Simfy Africa addons?
Growth is high on Simfy Africa’s agenda. “Our plan is to launch across Africa and the Middle East, with a music-streaming model that’s geared towards existing mobile subscribers,” says Director Ryan Birkin.
When Simfy Africa launched this initiative—partnering with telecoms operators to offer music directly to mobile customers—hundreds of thousands of consumers signed up in a matter of months.
Simfy Africa wanted to replicate this project with other telecom operators across Africa. But, the Simfy Africa team knew it had to look beyond its on-premises infrastructure to support the growth in subscriber numbers this would generate.
“We were constrained by our hardware,” says Warren Le Roux, project manager at Simfy Africa. “Our biggest concern was scaling up to cope with new additions to our subscriber base quickly and without significant capital expenditure.
We wanted a secure, reliable environment, with reduced latency to give customers fast access to music. Like most startups, we have a lean operations team, so an environment that required minimal management was another major driver for us.”
Is Simfy Africa available on Amazon?
Of course, in other words, certain its future success could best be supported by the cloud. Whereas, Simfy Africa evaluated a number of providers. Before deciding on Amazon Web Services (AWS).
“Financially, and with regard to the in-house skills, it made sense to move to AWS. AWS has comprehensive worldwide coverage, which we will be using as we expand,” says Birkin.
Generally, the planning phase lasted about two months. But, when it came to the actual migration, it took just one day for the four-person team to migrate to AWS.
Simfy Africa currently uses the US East (N. Virginia) Region to store artist and album images in Amazon Simple Storage Service (Amazon S3).
But the majority of its infrastructure runs in the EU (Ireland) Region across multiple Availability Zones (AZs) to ensure high availability.
Read Also About Spotify: Music For Everyone (User-based Outlook)
The Amazon Virtual Private Cloud (Amazon VPC) and AWS Identity and Access Management (IAM) help to create robust security. “Before, our application servers were essentially open to the world,” says Birkin. “But by working in our Amazon VPC and controlling access to resources through IAM, we have better security.”
Through careful monitoring of its environment in the month after migration, Simfy Africa identified the best Amazon Elastic Compute Cloud (Amazon EC2) instances for its workloads and the most effective way to distribute resources using Elastic Load Balancing.
Birkin says that Amazon CloudWatch has provided an invaluable monitoring tool that has “empowered staff” by allowing them to view performance metrics and tweak configurations to ensure operations run smoothly.
Simfy is in the process of testing serverless compute service AWS Lambda, “to build even greater efficiency into our processes by creating a microservices architecture,” says Le Roux.
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