As a matter of fact, Responsive Web Design (RWD) and Page Builder Layouts is mandatory for AMP Ready Websites. To enumerate, according to the jmexclusives content design and developers, there is more to AMP readiness. But, in the first place, AMP stands for Accelerated Mobile Pages. Not forgetting, Responsive Page Builder Layouts was first introduced by Google in October of 2015.
Not to mention, AMP is an open-source custom web development framework. In general, created to speed up the loading time of web pages on mobile devices.
Responsive Web Design for Beginners
Responsive web design has become the standard way of designing websites over the past couple of years. In fact, as a way of ensuring that a site is readable and usable on a range of viewing devices.
From smartphones to large PC browsers. The vast majority of sites that the jmexclusives builds now for their customers in Africa and States are designed to be AMP Ready as well as Mobile Responsive.
What is Responsive Web Design?
Responsive website design involves designing a site which automatically adjusts itself. And the way it displays content, depending on the size of the viewing device.
Chiefly, the site detects the dimensions of the viewing device and follows page viewing rules. Especially coded within the website itself. Particular aspects which are typically self-adjusted include:
- Images are automatically resized to fit within the screen.
- Text wraps dynamically as the screen width is reduced.
Elements on the page rearrange themselves to fit e.g. elements arranged horizontally on a wide screen will switch to a vertical arrangement on a narrow screen.
Is it the Same as Mobile Responsive Web Design?
No. Mobile website design involves designing a site to work specifically on mobile phones with small viewing screens, but not on larger browsers.
This involves having two sites, usually on two separate domains. One of which is optimized for small mobile screens and one which is optimized for larger screens. While this was a good interim solution for some sites, for a while, it’s not a good long term approach for a few reasons. Such as;
- You have two sites to operate and maintain, instead of one, which doubles the workload and creates version control issues (to keep the sites consistent with each other).
- Having two separate domains means you have 2 sites competing for search engine traffic instead of one, so SEO effort is increased. For instance, all the backlinks that may be helping your desktop friendly site will not provide any SEO benefit to your mobile-friendly site.
Why Do I Need It?
The one simple reason for needing responsive web design is the massive growth in mobile internet usage. For instance, over the past 5 years, due to the huge take-up of smartphones and tablets amongst consumers.
It’s becoming increasingly common for households to contain only smartphones and tablets, with no desktop PC at all. This trend meant that in 2015 the number of mobile searches exceeded the number of desktop searches for the first time.
In other words, internet users are looking for what they want using mobile devices more than half the time. So it makes sense to ensure that they can find your site using their mobile device, and can easily read and interact with it when they do.
Responsive Web Design is a Must
The need for a responsive website design was becoming inevitable. But the point was given extra urgency when Google changed its search algorithm in April 2015.
Explicitly favoring sites with a mobile-friendly design, and beginning to penalize sites without. This saw a widespread move to responsive designs, especially among companies keen to retain their Google rankings.
In 2014, an estimated 11% of websites were responsive. In 2015 this had shifted to more than 80%, with the percentage increasing even more in 2016.
It’s becoming so commonplace, in fact, that in some places you will see the acronym “RWD” being used instead of “responsive web design”.
Is it Difficult to Update a Site to be Responsive?
It has become progressively easier to switch to a responsive site design. And any good web design agency should offer this as a standard service for new site design or redesigning an existing site.
Web design tools have developed to meet this trend. Notably, making it easier for web designers to achieve sites which are both mobile friendly and highly attractive.
And website designers, especially those with established web design agencies, will already have the skills and experience necessary to deliver a responsive website.
How Quickly Do I Need to Act?
A year since its original announcement about favoring mobile responsive sites, Google has now announced its intentions. As an example, to further increase the preference given to sites with a responsive design.
Further, penalizing non-responsive sites in mobile search results. Surprisingly, providing additional impetus to site owners who have not yet made the switch. How quickly any particular site needs to update their site depends on 4 things. Including,
1. How much mobile traffic the site already gets
A site which gets a lot of mobile traffic now could progressively lose traffic if visitors find the site difficult to use compared to competitor sites.
2. How much mobile traffic the site could potentially get
Even if a site does not depend much on mobile traffic now, they could be significantly limiting their ability to grow their traffic by ignoring the growing mobile search market.
3. How well the site ranks in Google for desktop or mobile searches
Those with good rankings currently, stand to lose rankings, traffic, and business over time if they do not switch soon.
4. Whether competitor sites have switched yet
If all your competitors have responsive sites you need to consider switching as soon as possible. If few or none of them have switched, you may have more time.
But you would give yourself a significant competitive advantage by making the change ahead of your competitors.
Apart from Rankings, Are there Other Benefits?
One of the major benefits of using a responsive design is the positive impact it has on overall customer experience. A site which is easy to use and which always makes sense on whatever size screen or browser is being used, will contribute to keeping customers on your site.
Ultimately, this increases the chances of a visitor turning into a paying customer or lead for your business. Even without the Google factor, this makes a compelling case for moving to a responsive design.
AMP Readiness and Responsive Web Page
Google AMP is a website publishing technology that lets you create web pages that load almost instantly on mobile phones.
The big difference between the two technologies is that you’re not limited. In particular to embedding AMP pages on one platform like you are with Instant Articles.
So, in other words, an Accelerated Mobile Page (or AMP, for short) is a project from Google and Twitter. Designed to make really fast mobile pages. At its essence, it’s basically a stripped-down form of HTML, a diet HTML if you will.
Equally important, with no guesswork, AMP Responsive Web page builtin provides a component framework. With the general intention to easily create user-first friendly pages. May it be emails, stories, websites, ads or even Accelerated Mobile Page for Blogs. Learn more about AMP.
Benefits of Responsive Web Page Layouts
Before we proceed, it is important we ask; What are Responsive Web Templates? Therefore, with this question in mind, we can simply say that; Responsive web design, or RWD, formats a webpage layout.
Generally, in order to be fluid for optimal viewing and navigation across a wide range of devices. Including,
- traditional PC and Mac desktop and laptop computer
- stablet and surface,
- and all other mobile devices and gadgets.
In a nutshell, responsive web design is a way to make a website look and behave correctly on every device you could use to access it – desktop, smartphone, tablets and more. Below are additional benefits. Such as;
1. User Experience
5. Builder Layouts
Using Responsive Web Page Builders in WordPress
Surfing the internet with a mobile device is the norm nowadays and knowing how to make a mobile responsive website has become more and more important.
Imagine if someone visited your website, and it looked pretty terrible on their mobile device, what do you think they will do next? My bet is that they might leave and look elsewhere.
- Beaver Builder
- The Divi Builder
- Themify Builder
- WPBakery Page Builder for WordPress (formerly Visual Composer), etc.
It’s tough enough to get a visitor to your site, so having them leave because your website didn’t look very user-friendly on a mobile device is a really big problem.
So knowing how to create a mobile responsive website is actually quite critical to your success.
Parent and Child Pages in Responsive Web Design
This means that a page can become a parent page and has child pages. For example, the sub-pages under it. This allows you to group different pages together under one parent page.
For instance, if you have a Product Page on a website, then you can add affiliated pages. Such as Features, Pricing, and Support as child pages.
Do you want to create a child page on your Website? Pages in WordPress can be standalone or hierarchical. Of course, which means a page can have its own sub-pages also known as child pages.
For your Takeaway,
In summary, there is a major difference between WordPress posts and pages. For one thing, the WordPress post is a dynamic entity and WordPress page is a static entity.
While at the same time WordPress Posts is a dynamic entity that has a published/updated date. Particularly being displayed on the blog page.
Whether you are just a publisher, an e-commerce company, storyteller, advertiser or email sender, AMP makes it all easy. Especially for establishing responsive web page building process. In addition to creating great experiences on the web.
Finally, I am hoping that the guide above is useful in relating to website mastery journey. However, if you have issues enabling your blog site for AMP, please Contact Us.
Also, feel free to share your contributions, thoughts or website design proposals to the jmexclusives team. By the same token, below are additional links affiliated to the topic we just discussed above. All the Best!
- The jmexclusives Team: Content Design and Development Beginners Guides
- Responsive Page Builder Layouts: How to Create a Child Page in WordPress
- AMP Websites: Accelerated Mobile Page Beginners Guide
- WPBeginner: How to Display a List of Child Pages For a Parent Page in WordPress