Patient 360 View | Why A Complete Patient Lookup Matters

More than any software or system, there are cloud platforms that have automated the entire Salesforce healthcare service.  Also, it has eased out the manual labor and tedious paperwork decreasing terrible errors and increasing healthcare efficiency! 

Do you know how hospitals are using cloud services such as  CRM for efficient service delivery for patients?  To start with, patient 360 view is your way forward. With the CRM platform, major fundamental pillars of the healthcare ecosystem have been revolutionized and integrated on a single platform. This has a bidirectional approach.

It has integrated patients, doctors, pharmaceuticals, and medical devices on a single platform that enables each stakeholder to obtain a patient 360 views in correspondence to care delivery by each of the healthcare ecosystem components.  So stakeholders get to deliver high precision and impact in medical treatment and healthcare services. 

And, Patients get optimized treatment and access the best healthcare experience! If you are looking to avail the CRM benefits for your healthcare service, your focus must be on the patient rather than becoming an analyst doing paperwork! 


A Patient is at the heart of the healthcare ecosystem and to have an in-depth understanding of the patient, it is important that you have all the necessary information such as appointment history, family history, medical history, lingual orientation, social determinants too! 

In healthcare, the health cloud has revolutionized patients from being reactionary to proactive and predictive. Ease of medical care provider, health insurer, operational efficiency to integrate patient data can give more attention toward patient interaction and can enhance care delivery.  

That’s what you call a patient-centric healthcare ecosystem. If you are focused on patient-centric healthcare service, then you are looking at three important determinants of healthcare – Doctors, Pharmaceuticals, and Medical Devices. 


Doctors are the healthcare providers who ensure a safe and comfortable experience for patients.  The clinicians need a system that decreases their time in surfing through software and paperwork and enhances patient interaction more. A health cloud implementation derives all information across the various systems and provides doctors with a  single view of the patient. 

 Also, doctors can add new capabilities to CRM platforms that connect systems such as 

  • Electronic Health Records can be integrated with another system for patients to receive personalized communication through a customized channel of patient interest 
  • Care interaction and risk assessment can help care providers to access real-time records with the accessibility of information for clinical/nonclinical insights and predictive analysis of risk assessment respectively. 

Enhancing personalization can help provide individually customized treatment by 

  • Consolidation of patient information such as medication, wearable device data, communication choices, a social pattern of health, finances, accommodation, and transport options. This not only helps to deepen the patient-doctor relationship but also assists inefficient decision-making. 

Artificial Intelligence coupled with care provider intelligence achieves multiple benefits, such as: 

  • Data extraction from different medical systems and use insights and analysis into action 
  • Suggest directive for hospital staff to arrange transportation for patients at risk of missing care appointments 
  • It can also help healthcare professionals into a predictive analysis of health issues on patient history details 

Furthermore, an integrated CRM can help care providers connect with the clinical assessment team and coordinate and communicate the same with the patient. This results in an enhanced patient experience and also impacts positive health outcomes.


Pharmaceuticals have depended on their internal directories for customer and patient information. Now, CRM uses APIs to integrate patient, provider, and partner details. This leads to decreasing the inefficiency and integrating research and innovation coupled with improved marketing and sales performance via 

  • Patient data insight help pharmaceuticals for predicting outcomes and automation of workflows 
  • Patient data assist in clinical trial recruitment 
  • AI helps to initiate real-time medical data to obtain patient outcomes 
  • Precise data to target physicians for suitable sales team and in-demand drug supply 

The pharmaceutical corporation needs better data insight to connect with distributors and care providers on a single channel in order to match the care demands and sales objectives in a synergy. The co-existence of pharmaceuticals supply and care providers demand can help patients in real-time with all critical solutions in time 

 CRM can connect trial groups, patient data, and clinical insight into a single digital platform. In every phase of research and development of clinical trials, CRM is helpful into: 

  • Easy recruitment of patients 
  • Collaboration of patient information securely integrated all patient portal 
  • Real-time analytics of patient enrollment, drop-offs, and next step ahead 

Medical Devices

Medical Devices can become the ultimate guide in critical moments inpatient care service and therefore an integrated CRM platform can unite all necessary information and bind different systems on a single window. 

This helps to build a binary sight into 

  1. Device Performance, quality assurance, and manufacturing development 
  1. Care provider feedback and develop device and service delivery mechanism 
  1. Real-time sales, to understand demand-supply ratio creating the need of marketing and service delivery 

 Regular use of devices by patient need to be facilitated by consistent engagement and services by medical device companies 

Also, AI-based CRM integration helps the provider, partner, and patient for knowledge sharing and resolving medical issues in real-time. This also leverages the hospital to have a better understanding of patient criticality so the clinical team can arrange service delivery too! 

 Once you integrate healthcare stakeholders and build a strong system for your care delivery system, you improve on your provider efficiency and enhance management skills like never before. A 360-degree view of patients has more to do with the care delivery system than just the patient-provider relationship. 

 The best solution is to intertwine the complete healthcare ecosystem and boost the care delivery system. And, health cloud integration can do just that. So, how do you aim for it? Just nothing! You Salesforce it- easy peasy! 

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