In this guide, you are going to find a list of some of the topmost best Online Review Websites where you can find and get genuine customer ratings. As a business, it’s important to note that some of these Customer Review Sites are now an integral part of every customer journey. It is, therefore, essential for all web-based companies to deal extensively with rating portals.
Equally important, review portals also have the aspect of a marketing tool. Not to mention, a good ranking on large review platforms can be a great help in customer acquisition because consumers tend to choose the first visible ads. For example, those that are particularly highly ranked, as a possible purchase option, similar to Google, Amazon, eBay, and the like.
It’s for this and other reasons, that more and more internet-based businesses, digital organizations, online companies, and other website platforms are setting themselves within customer experience management for results. In terms of collecting as many positive reviews as possible to improve the ranking and thus be noticed by consumers as early as possible.
As an example, as per Statista, in the third quarter of 2020, the rating portal Yelp.com had huge traffic — around 55 million unique users through mobile devices and 43 million desktop users. Perse, these numbers illustrate the importance of review portals for companies and ensuring positive customer experiences to receive as many positive reviews as possible.
Understanding What Online Review Websites Are Really All About
According to Wikipedia, Online Review Websites are websites on which reviews can be posted about people, brands, apps, software, businesses, products, solutions, services, and the like. Perse, these websites may use Web 3.0 Tools to gather reviews from website users or may employ professional writers to author reviews on the topic of concern for the website.
Early examples of review sites included Epinions.com, ConsumerDemocracy.com, Complaints.com, planetfeedback.com, and the like. Realistically, the more positive this customer experience is, the more willing consumers are to reward this experience with a positive rating on a customer review website. Even the principle of the Net Promoter Score illustrates this clearly.
Net Promoter Score (NPS) is a customer loyalty and satisfaction measurement taken on most online review websites — by asking customers how likely they are to recommend your product or service to others. Usually, it’s calculated by asking customers: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”
Thus, we can clearly say that it helps businesses to have a personalized but trustworthy measure — that is used to gauge customer loyalty, satisfaction, and enthusiasm for a company, a brand, a business, a product, a service, etc. Aggregate NPS scores help businesses improve upon service, customer support, delivery, and the like — for increased customer loyalty.
The overall NPS system is important because it allows businesses to:
- Ask follow-up questions as part of the standard NPS survey per the basic business undertakings
- Question customers why they’ve been given a specific score for any given business, brand, product, service, etc.
- Have credible data to understand what they’re doing well and where they could be improving
- Track and quantify a score over time, creating internal benchmarks
- Rally all employees around one mission-critical objective: earning more enthusiastic customers
Technically, the Net Promoter Score (NPS) Calculation Process is quite simple and easy. By all means, to arrive at an accurate score, NPS is calculated by subtracting the percentage of customers who answer the NPS question with a 6 or lower (known as ‘detractors’) from the percentage of customers who answer with a 9 or 10 (known as ‘promoters’).
Here is the basic formula:
NPS = % Promoters – % Detractors
In the Net Promoter system, customers are categorized into three groups — promoters, detractors, and passives — depending on how they answer the standard “how likely are you to recommend us” question. On the one hand, Promoters (given a score of 9 – 10) represent a company’s most enthusiastic and loyal customers: who are likely to become brand ambassadors.
Whereby, they help enhance a brand’s reputation, and increase referral flows, helping fuel the company’s growth. On the other hand, Detractors (score of 0 to 6, included) are unlikely to recommend a company or product to others. Probably, won’t stick around or repeat purchases, and — worse — could actively discourage potential customers away from a business.
Lastly, Passives (score of 7 or 8) are not actively recommending a brand, but are also unlikely to damage it with negative word of mouth. Although they are not included in the NPS calculation, passives are very close to being promoters (particularly when they score 8), so it always makes strategic sense to spend time investigating what to do to win them over.
Related Resource: Branded Surveys | Free Ways to Get Paid For Opinions!
On one hand, a perfect score of 100 indicates that every survey respondent would recommend a company to someone else — a score that nobody has ever achieved to date. Any score below 0, on the other hand, indicates that a business has more detractors than promoters. Here’s where industry NPS scores and benchmarks like the ones mentioned above are useful.
Notwithstanding, while an NPS score of -3 may seem bad in isolation, it’s hard to interpret it without comparable scores from key industry players — if the industry average was -10, suddenly the score would not look as bad. This said, even if the bar is set low, a negative NPS is a sign that a business has some serious work to do to improve the situation.
This means, that the business should reduce the number of unhappy customers, generate more promoters, utilize social media as an alternative tool to get quality reviews, and make sure that they are well represented on review websites and the like.
Why Online Review Websites Are Great Tools For Business Marketing
Just like we aforementioned, Customer Review Sites are online-based application platforms that enable content consumers to make public opinions and ratings (ratings) on products, companies, or services. As a rule of thumb, individual review platforms serve specific industries, such as TripAdvisor for the tourism industry or Yelp for the catering and service industry.
It is common for opinions to be given in standardized, quantitative ratings like stars or scores with rating portals. These quantitative assessments are usually justified by free text comments describing the brand or customer experience. For instance, it can be the brand and customer experience or even a business and its customer services plus product solutions.
Rating Portals have an opinion-forming function and significantly impact consumers’ purchasing decisions. Consumers use the opinions of other consumers to form an image of brands, products, services, and companies. The ratings, therefore, have a significant impact on consumer behavior. Let’s now have a look at their importance for both companies and consumers.
Although NPS measures the likelihood of an action based on experience, it has proven to be a reliable predictor of future business growth or decline. In other words, it helps you see trouble coming — just like sonar on a boat helps you spot icebergs in time to course-correct — both at the individual and macro customer level. Whilst, allowing you to plan and get ready in time.
How Rating Portals Benefit Companies
For companies, rating portals are essential for quality management, measuring customer satisfaction, and determining online reputation. Anonymously on the Internet, one is often inclined to write one’s opinion with less inhibition than when one is asked for one’s opinion face-to-face in a shop. Evaluation portals thus help companies to control and monitor resources.
Such as their own Online PR Management since the public image of a company is of enormous importance for long-term customer loyalty and relationship building. Reviews allow businesses to identify potential improvement opportunities and work to provide better customer experiences. Evaluation portals thus ensure unembellished and unfiltered customer feedback.
How Rating Portals Benefit Consumers
Rating portals are useful resources for consumers to find the best service, the best product, and the most popular brands as quickly and easily as possible. In reality, it looks like this: you want to eat in a burger restaurant, for example, your cell phone is pulled out and you search the Yelp app for a burger restaurant near your location.
Several corresponding restaurant offers are then displayed and consumers then decide which of these burger restaurants to visit based on the ratings given by other consumers. For consumers, this means finding a restaurant that offers them the best possible customer experience, and for the restaurant, it means finding new customers. An actual win-win situation.
The main reasons to measure customer experience with surveys:
- Access: Online survey platforms make it easy and cost-effective to create and send feedback surveys
- Reporting: You’re able to see who has opened and completed your survey, and send reminders to those who haven’t
- Outreach: The likes of Interviews and focus groups limit the number of customers giving you negative feedback
- Resources: You’ll reach the majority of your customer base through email surveys, SMS, and surveys embedded in sites
- Efficiency: Create and send surveys to help streamline the interaction process so you can focus on the data you receive
- Tracking: See the responses to your survey as your customers complete it and be able to catch and address all concerns
- Analytics: An online survey platform makes it simple to create a custom customer experience and analyze the results
In other words, sending surveys to customers is the most efficient way to monitor customer experience. Customer feedback surveys let you capture a large amount of data without the added cost of running in-person interviews or focus groups.
The Topmost Best Online Review Websites To Get Customer Ratings
As a market researcher, to get the right and quality Net Promoter Score (NPS) as per any given business customer or product consumer, there is always an answer. You just need to get the most complete platform [such as QuestionPro to be precise] to solve all your insight needs. From basic surveys to complex research, customer experience and employee engagement
With such a great online review website, you can enhance your market research experience with round-the-clock support from a team of experienced experts. Meaning, that their dedicated team is available 24/7 to assist you with all your needs, whether you’re a novice or an expert in market research. Some of them are industry leaders in insights, experiences, and software.
Not forgetting, some [the likes of Pawns.app For Passive Income Online to be precise] has even been recognized by Forrester, Gartner, Quadrant Spark Matrix, G2 Crowd, etc. Plus, they’ve been working hard to solve the most demanding market research challenges, modernizing surveys, and insights. Whilst, empowering customers to reach their goals better than ever before.
Important to realize, while choosing any of these online review websites, caring for their customers’ data information should be critical and complex. On that note, a great system has to be built with data privacy, protection, anonymity, and compliance in every layer. So that you can enjoy peace of mind with your survey data by choosing a platform trusted by major global brands.
Meeting strict compliance standards — such as General Data Protection Regulation (GDPR), ISO 27001:2013, CCPA, PCI-DSS, Section 508, PHI, HIPAA, and the like — is also a must. That being said, there are a few of them that you can trust.
- Shopper Approved
- Better Business Bureau (BBB)
- Software Advice
- Yellow Pages
- Consumer Reports
- Affiliate Program Database (APDB)
- Merchant Circle
- Casino Bonuses Finder
- Merchant Maverick
Overall, knowing which online review websites matter depends on the type of industry you are in and which sites are used by your current and potential customers. Above are some of the topmost best online review websites that we could compile on our list — though it’s, important to realize, that there are still others that can offer you some of the best online reviews.
Generally, having a strong online presence is key to maintaining a competitive edge over your competitors. Suffice it to say, positive online customer and consumer reviews can not only help your company stand apart from your competition, but they can also impact your rankings on search engines and strongly influence many buyers’ decision-making processes.
As you can see, Net Promoter Score (NPS) is quite a very resourceful tool that most online review websites heavily rely on to measure a few customer metrics. For one, as a metric, NPS helps companies of all sizes organize around a mission-critical goal — increase their score by earning more enthusiastic customers — that can be easily tracked and quantified over time.
Given the available -100 to +100 range, any score above 0 reads as ‘good’ because it indicates that a business has more promoters than detractors. Top-notch companies generally have an NPS of 70 and above. But, if you’re thinking this is the domain of big, global companies only, think again: in 2018, Netflix NPS was 64, PayPal 63, Amazon 54, Google 53, and Apple 49.
NPS can be used as a predictor of business growth. When your company’s NPS is high (or, at least, higher than the industry average), you know that you have a healthy relationship with customers who are likely to act as evangelists for the brand, fuel word of mouth, and generate a positive growth cycle. Built for enterprises, you now have a list of survey solutions to consider.
Other More Related Resource References:
- Customer Loyalty: What It Is And How To Get It
- Customer Relationship Management (CRM) Benefits & Best Tools
- Online Reputation Management (ORM) Steps For Business Growth
- 5 Key Project Management Stages | From Concept To Completion
- How User Experience Research Helps Improve Customer Service
That’s it! A full guide about the role of online review websites in regard to obtaining a Net Promoter Score (NPS) of what customers or consumers are saying online. Be that as it may, if you think that there is something else worth mentioning in this article, kindly let us know in our comments section. Or rather, Contact Us if you’ll need more support from our experts.