LinkedIn is created through a company vision of “create economic opportunity for every member of the global workforce.’ And the mission of LinkedIn is simple – connect the world’s professionals to make them more productive and successful.
LinkedIn began in co-founder Reid Hoffman’s living room in 2002 and was officially launched on May 5, 2003. Jeff Weiner is the CEO of the company, and management includes experienced executives. From companies such as Yahoo!, Google, Microsoft, TiVo, PayPal, and Electronic Arts.
In addition, LinkedIn leads a diversified business. With revenues from membership subscriptions, advertising sales, and recruitment solutions.
In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.
According to Microsoft Mission, it’s geared towards empowering every person and every organization on the planet to achieve more. With their mission grounded in both the world in which we live and the future, we strive to create.
What is LinkedIn?
Important to realize, LinkedIn is a business and employment-oriented service that operates via websites and mobile apps.
The company was founded on December 28, 2002, and launched on May 5, 2003. Whereby, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. Millions of people use Linkedin and more add themselves to the site every day.
Businesses too can see what you look like and what you have achieved in your professional life. Your skills can be matched to their job opportunity and you can be contacted easily if you are suitable. Not to mention, connections can be made with people you already know.
The other primary reason LinkedIn users are active on the platforms is for job recruitment efforts. With more than 20 million companies listed on the site and 14 million open jobs, it’s no surprise to find out that 90% of recruiters regularly use LinkedIn.
How do I create a LinkedIn Account?
People you may want to work in the future can also be great professional connections. For instance, businesses and individuals can create content that can introduce them to the right people.
But, the question is, are you making the best out of it, or perhaps wondering how it works?
Well, below you’ll find some of the things to consider about improving yourself on. Especially through this good social-professional network to your desires.
But of course, before that, consider the following steps towards creating your first and own LinkedIn Profile.
Steps to Create a LinkedIn Profile
- Get Started by Logging into the LinkedIn Profile Creation Page!
- Create your Personal Social Profile
- Upload a professional photo. And, not a selfie, a nude or even an unrated image.
- Describe to all of us what you do, who you are and what you expect.
- Just like your resume, describe your past experience at work.
- Add your education level – important when looking for employers.
- Add your skills, expertise, experience, and know-how outside the book.
- Talk to other people through their daily posts.
- Become a source of content by writing professional articles.
- Join and connect with your known networks or mates.
Always remember, it is very important that you avoid possible errors and mistakes in delivery and writing.
It is also important to know more about how to improve yourselves on writing skills especially by using and utilizing the Grammarly App.
Here is more about Grammarly App – Don’t Just Copy Paste It
What is a LinkedIn Page?
A LinkedIn Page acts as the voice of your organization on LinkedIn. It helps members learn more about their business or school, brand, products and services, and job opportunities. However, to interact with members on LinkedIn as an organization, you must have a LinkedIn Page.
Although anyone can create one, Linked Page Creation is currently available on desktop only.
Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable jmexclusives and our customers to thrive in this world too.
As a matter of fact, the LinkedIn profile creation and management are simply easy and profitable at the same time. Not forgetting, LinkedIn is one of the largest and most dominant social networks in the professional arena.
Totally different from the likes of Facebook, it is used for maintaining a professional persona and brand.
Other uses for LinkedIn include,
- finding a job,
- recruiting new employees,
- getting sales leads,
- and even getting your business news.
Simply put, Linkedin is a work based social networking service.
For one thing, it allows you to create a personal profile to help promote yourself in the workforce.
Why is LinkedIn important?
Very good results come from not only understanding how LinkedIn works technically, but why it works.
On the contrary, LinkedIn is a professional platform and not a social platform as many of us thinks. After all, that’s important to know so you use it right and get the best results. People connecting with each other, making referrals, introductions, and recommendations are nothing new really in business.
According to the Pew Research Center 2018 Social Media Use study, LinkedIn remains popular with college students. Further research into these LinkedIn statistics revealed that 50% of college graduates in the US are LinkedIn users. While the site engages with only 9% of people whose education doesn’t surpass high school.
Along gender lines, LinkedIn is more popular with men, who comprise 57% of its users base. And, interestingly, millennials make up 38% of LinkedIn’s user base, with 11 million of the 87 million millennials in decision-making positions.
Additional Benefits Include;
Of course, the difference today is how BIG the networking world has become with the web and social media.
This is why LinkedIn used strategically can help you make those smart, qualified connections.
Below are more affiliated and factual benefits of using the social media network.
1. Helps Make Smart and Right Connections
Only the serious apply here. This is where the professional community engages, interacts connects and refers.
Start your process on LinkedIn if you want to get a company or person to notice you.
Develop your profile, put up a professional headshot, link your blog, and post good content as often as you can and respond to other people’s posts.
2. Choose who you want to meet
Make a target list of who you want to meet companies and people. Make LinkedIn a prospecting, research and engagement tool.
Use the information you gather to send thoughtful, smart messages.
3. Who do you want to meet you?
This is where “mutual magnetism” works both ways.
There are people we all want to meet for the value they bring to us, but there is value in what you bring to others too.
Use your connections, wisdom, experience, and personality to both meet people and initiate people meeting you.
But, make sure that you develop your profile and keep it up to date!
4. Endless Link ups
Identify people in your sphere and community that would be great to meet each other and make introductions.
When you want to be connected, those connections you made can come in very handy!
LinkedIn is an especially good source for discovering leads.
5. The Engagement Rules Study
There is the etiquette on all the social platforms but especially LinkedIn.
Just because we connect doesn’t give anyone permission to start sending frequent, non-permission based sales emails.
Spend some time interacting with people, supporting their content, causes, and company before launching into sales stuff.
6. Use the Brand influence Power
LinkedIn is the perfect environment to leverage ‘brand power’.
Remember there’s your brand, your company brand, and your industry brand. Promote and connect all three and watch relationships grow.
7. You + new media = smart connections
Your strategic, consistent and value-driven communications used in a thoughtful way on LinkedIn can and will open doors.
LinkedIn is a great place to start, it makes it easy to add Twitter, your blog and other sites that all work together to professionally present you in a single page snapshot.
8. Showcase your Products and Services
One reputable and overall engagement cap and which is one of the LinkedIn profile power is the adaptability to showcase your work.
As an example, if you are a service provider, LinkedIn provides a place to lucratively share your capabilities with other professional entities.
Not to mention, you also get a chance to share your product details and links for online call to action checkout pages among other benefits.
9. LinkedIn Profile Hire or Get Hired
As can be seen, from the above illustrations, LinkedIn not only provides a hiring marketplace but, also, job seekers get unlimited career and job vacancies listed.
This happens in two ways, whereby a job seeker writes down a CV or Job Resume to post on their walls.
While on the other hand, hiring companies provide job openings through their page wall updates.
Therefore, through this social media platform, hiring or getting hired is a full-time opportunity line.
Premium Career is best for those looking for jobs. For sure, it gives you access to five InMail messages per month and in-demand videos.
As well as, the ability to see who viewed your profile, how many searches you’ve appeared in, and additional information on posted jobs (including salary).
10. Readers Digest Feeds
Unlike other social media platforms or networks, filled with unnecessary and unuseful content feed, LinkedIn provides a parallel line of professional news and updates.
In the end, as a reader, you’re able to receive information related and useful to your niche and interests.
Meaning, the likes of socialites, influencers and questionable resourced content creators are trimmed out.
Why you Should Consider a LinkedIn Page
Generally speaking, every business should have a company page. To not only post great, engaging and of course, targeted content, but to also give employees a page to link their profile too.
Basically, a LinkedIn Company Page is also a great place to advertise for current job openings at your firm. Apart from sharing frequent and the most recent news and updates from the company.
With so many skilled people using LinkedIn to find their next opportunity, it’s the perfect place to recruit. Anyone liking your company page will see your posts on their timeline. They can share, like and comment on those posts, which will also appear on your company’s page itself.
Other users can also tag your company page into their own posts, meaning their followers could visit your page and even follow it, if they find it useful and relevant.
Microsoft, recognizing the value of LinkedIn, acquired the company for $26.2 billion in 2016. However, unlike many other social media platforms, which rely on advertisements, LinkedIn’s services are something for which users are willing to pay.
A company page, such as jmexclusives is always visible to various readers. Whether users have a LinkedIn account or not, so it’s vital to keep it updated with new content.
Because LinkedIn is a more professional network than the likes of Facebook, the content you post should be more professional too.
Think about who is likely to be visiting your page – those looking for business opportunities with your company or those looking for job opportunities.
Therefore, it’s a good idea to post company news, blog posts that may promote thought leadership and pictures or comments reflecting your company culture.
Facebook may be the largest social networking site in the world today, but LinkedIn has been supporting its users for a longer time period.
And more importantly for those looking to network and develop business connections, LinkedIn users know the platform as the “professional social networking site.”
In fact, the search intent of the term “LinkedIn” has more than doubled in the last 10 years. And, when it comes to interesting LinkedIn statistics and LinkedIn facts, there is a surprising abundance.
Of those LinkedIn users who are engaging with the platform monthly, 40% access it on a daily basis. You can read and learn more about Digging into LinkedIn Demographics.
I hope the above guide will help you in creating a long-lasting business and brand smart LinkedIn Profile Page.
However, if you’ll have additional information, questions or even further contributions, please Contact Us. Or even, leave in the comments box below both your insights and thoughtful suggestions for our further input.
Below are more simplified, useful and related topic links;