Dear Klout members, you will no longer be able to use the service anymore, especially, effective, May 25, 2018. Indeed, Lithium has sunset the Klout service. After all, the jmexclusives team amplified online influencing through the working need Klout had.
One of the good things about the service was that, based on your social activity and posts, Klout would give you a list of associated keywords. As well as, topics you were most aligned with.
So, if your branding goal was to be an expert on dental care, you could see if your posting pattern supported your goal.
Furthermore, it allowed others to see what topics you were most influential in as well. However, Klout as a standalone service did not align with the long-term business strategy.
What is Klout?
For those not familiar, Klout was a tool that allowed users to link up their social media accounts and even their blog sites to see how influential they were online. It gave everyone a score out of 100, so you could see how you measured up against other influencers and thought leaders online.
In other words, Klout was a website and mobile app that used social media analytics to rate its users according to online social influence. For instance, via the “Klout Score”, which is a numerical value between 1 and 100. Not forgetting, the Klout Platform was founded back in March 2008 by Joe Fernandez in San Francisco, California, United States.
The Klout acquisition provided Lithium Technologies with valuable artificial intelligence (AI) and machine learning capabilities. Furthermore, Klout appreciates the loyal Klouters out there who stuck with them all these years. In addition, you’ll be more than welcome to associate and learn more about what they do through their Online Company.
Who owns Klout?
Of course, Lithium Technologies is a San Francisco-based provider of software that allows businesses to connect with their customers on social media and digital channels. Additionally, Lithium delivers awesome digital customer experiences at scale for the world’s biggest brands including eBay, AGL Energy, and Sprint.
Comprising Social Media Management and Communities, the Lithium engagement platform enables brands to manage multiple digital touchpoints. Also, helps facilitate millions of conversations, and drive smarter decisions through data. Connecting customers, content, and conversations at the right digital moment.
Lithium has a massive digital footprint with approximately 480 million new digital interactions analyzed daily. And 100 million monthly visitors across its Online Communities.
Why is Lithium Technologies important?
Simply, because Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Brands like Microsoft, HP, Sephora, Virgin and Barclaycard and customers in more than 34 countries rely on Lithium. Especially, to help them connect, engage, and understand their total community.
With more than 100 million monthly visits over all Lithium communities and 750 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software allows you several benefits.
- boost sales,
- reduce service costs,
- spark innovation,
- build long-term brand loyalty and advocacy.
In other words, Lithium builds community and social media management software. All in all, that helps the world’s best brands connect with customers on digital channels.
Lithium was founded in 2001 as a spin-out from GX Media, which created technologies for professional rankings and tournaments and now hosts a number of popular gaming sites.
What does Lithium Technologies offer?
The Lithium platform comprises a set of products for digital marketing and social customer support. Including Lithium Communities, which act as the hub for a brand’s digital conversations. As well as Lithium Response, a social customer care tool; and Lithium Reach a social media management tool.
Klout data powers the Lithium platform with its proprietary algorithms and volume of data with over 750M scored profiles. Lithium’s SaaS platform combines online customer community applications. Such as forums, blogs, innovation management, product reviews, and tribal knowledge bases.
With the broader social web and traditional CRM business processes. Resulting in a wide range of online customer interaction methods.
Lithium Technology Service Solutions Support
Stemming from its gaming roots, the platform incorporates elaborate rating systems for contributors, with ranks, badges, and “kudos counts”.
Surprisingly, the Lithium engagement platform comprises a complete set of solutions for social customer service, social media marketing, and crowdsourced innovation. That allows you to listen, respond and act on your customers’ conversations.
In the end, creating deeper customer relationships and fostering brand loyalty and advocacy. Pair this with deep insights based on data and the Lithium team of experts. Especially in maintaining vibrancy in your engagement strategy. And you’ll get one amazing set of business solutions for great digital customer experience.
Here: Learn more about Lithium Technologies Engagement Platforms.
Which are the Alternatives of Klout?
For those still interested in social influence for the longer term, there are other options.
Keep in mind that with the rise of data and privacy concerns in social media, many of the tools still available today may not provide the same level of depth in data as Klout did.
1. Social Mention
Probably the best tool today that closely resembles the level of data Klout had would be Social Mention. It’s free to access, and users can search and receive data for just about anything.
Unlike Klout, you don’t have a score in a traditional sense, but it does provide its own formula for determining your other metrics, like Sentiment and Reach. You can also view top keywords surrounding your search term, whether it be another keyword or your brand handle.
If you’re very into social influence and want to grow your audience at the same time, the Empire. Kred’s gamification method might be up your alley.
While this is probably more of a growth tool rather than an analytical one, the platform gives you a fair amount of data that you can track over time to see how well you’re performing, not only against yourself but against others, too.
On top of that, you can even complete missions and grow your online presence using this tool.
3. Twitter Counter
If Twitter is the name of your social game, then you might want to take a look at Twitter Counter.
It’s a pretty straightforward service that gives you the kind of data Klout gave, but only for your Twitter account. You can also compare yourself against other competitors, monitor other keywords and hashtags, and manage data between multiple Twitter accounts.
4. Hootsuite Insights
For those who have more room in the budget and need something more sophisticated, then Hootsuite Insights could be worth your while. Formerly uberVu, this tool provides deep level data across many of your social accounts and platforms, and not just Twitter.
Again, there’s no scoring system if you’re looking for that sort of gratification or tracking method, but there are plenty of other stats and metrics that you can track over time to determine your effectiveness.
One of the most popular tools used by many major brands can track your social data and your online content, too.
BuzzSumo’s variety of tools helps users get a fuller, bigger picture of their activity online, whilst comparing themselves to other competitors and brands online. This is, at its core, very similar to what Klout was doing. There are many, many other options online for measuring your social influence.
Another route to take is to sign up for platforms that are targeted at those interested in influencer marketing. You can check out some of these online tools and sign up as an influencer to get an idea of how you look to other brands out there.
Where is Klout & Lithium located?
Headquartered in San Francisco, Lithium has additional offices in Austin, TX (US) New York, NY (US) Portland, OR (US) London (UK) Paris (FR) Singapore (SG) Sydney (AU) Zurich (CH) Bangalore (IND).
The company sells largely to enterprise customers, including HP, Best Buy, Sony, Comcast, Symantec, AT&T, Sephora, Spotify, Google, Sky, Samsung, and Microsoft. Lithium hosts an annual user conference, LiNC (Lithium Networking Conference) designed to give digital strategists a deeper understanding of trends in social customer engagement.
Since its inception in 2008, the event has grown 1,100% to 900+ attendees in 2016. In 2017, the company held a series of localized LiNC events in cities like London, San Francisco, and Sydney.
Here: Read and Learn more about Lithium Technologies.
Finally, I hope you’ve gathered enough information in regard to the Why Klout is now Kaput.
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