Are you interested in starting an Internet Cafe Business? If yes, then the article introduces a complete guide for you to launch the internet cafe business successfully. With the growing significance of the internet, this business seems profitable for its owner.
Nowadays, a lot of people want to benefit from the gaming industry. It has a unique set of requirements that you cannot experience while running another kind of business. Internet cafe is a type of business that offers its customers high-speed internet access, a variety of internet cafe services, and different sets of games.
It seems challenging to run an internet cafe business today, but it is not impossible!
Today most people use their smartphones to access almost everything they need. Therefore, some people find it challenging to make internet cafe attractive to customers.
But, there are many examples of successful gaming cafes that grow and expand with time. You cannot be successful in the industry if you do not know its secrets and how it works. It is the same with this business as well.
Therefore, this blog article will give hints about how to run the internet cafe successfully.
What is an Internet Cafe Business?
An Internet Cafe Business, often called Cyber Cafe, is a place that offers customers hi-speed internet access, other computer services and a variety of PC games. It deals with internet time that a customer buys and it can be sold per hour or minute and sometimes longer.
In fact, Internet Cafe Business is the most popular in the world of business people, travelers and tourists. But, it also finds good and frequent customers in teenagers and adults who spend a lot of time playing computer games. This place is simply a must for webmail, instant messaging and the best way to keep in touch both in private and professional fields.
Internet Café is a place where food and drinks are also usually served. Setting up Internet Cafe Business and the cost of it depends on a number of elements. Such as client computers and services you plan to offer to your customers.
To start an Internet Cafe business, you will need:
- Internet connection (ADSL, Cable, etc.),
- Client computers,
- Server computer that controls the clients
- Networking hardware
- Cyber Cafe program software
For Internet Cafes that offer only Internet access office programs, there is no need to buy very expensive computers. However, if you attempt to offer computer gaming, it is largely recommended to buy high-end graphic cards and processors.
In most cases, networking hardware is not very expensive, however, everything depends on a type of network. And if you plan to have wired network type, switch or router, and networking cables will be necessary.
In addition, if you plan a wireless network you will need to have a wireless access point or router and wireless network cards for your client computers. Of course, if required, you can make a combination of a wired and wireless network.
Why Start an Internet Cafe Business?
Simply, because the gaming business finds its customers among teenagers and computer game players.
An Internet Cafe Business also offers food and drinks to its customers to make more profit. Ensuring that its customers spend an exciting time playing computer games and eating their favorite food. The aim here is to ensure that the customer keeps coming back to the internet cafe.
With the developed business plan, the internet cafe business has the potential to bring a lot of profit for its owner. The initial step for starting an internet cafe is to create a business plan.
A business plan can include what types of food and internet cafe services you want to offer your customers.
Also, do not forget to include the insurance policy to protect your business from unforeseen conditions. The insurance policy may consist of property, product, and other liability to cover the cost of any damage to computers.
Above all, the next step could be finding a suitable location for the internet cafe. The site should be large enough to place all the required, including computers, lounge areas, and space for cash registers.
Then you may think about buying computers, equipment such as keyboards, computer tables, comfortable furniture for lounge areas, etc. Do not forget to add routers, computer product licenses, security software to your list. Then decide how you are going to charge the customer. You can charge by the hour or by a minute of the gaming time.
Having a business plan will help you a lot in this process. It will help you to decide on your pricing policy, understand your competitors and customers. More importantly, it will help you to understand the market and how the process works.
The business process will be your guide from the beginning to the end.
Step One: Starting A Business From Scratch
Important to realize, if you do not enough experience as an entrepreneur, it would be better to buy a franchise rather than starting from scratch. It has several advantages for your business.
While buying a franchise, you get access to the successful business formula and at the same time gain the experience of the franchisor. To simply put, a franchisor helps you with each topic that you can have questions.
It demonstrates how to choose the location, negotiate the lease, where to order the equipment, what equipments you need to use, etc. Although while buying a franchise you will have more expenses and lose control over your work, it is better in terms of experience.
Step Two: Get Professional Advice
In reality, starting a new company can be challenging as you are new in the market. Therefore, some newly established companies rely on advice from professionals. Most of the successful companies rely on the help of expert advice when they need it.
Some of them hire consulting companies for expert advice. These business consulting companies are consist of experts that have in-depth knowledge about the industry and your business.
They are capable of providing you with information from how to launch the company to how to advertise your business. Results will be better when you have a group of experts that you can rely on them. So, whichever need be, jmexclusives is ready to consult with you!
Step Three: Design Layout Plan
As a matter of fact, designs and visuals are essential factors that impress your user. Today game providers compete with each other to make their design unique for the player.
When the user initially plays the game, he pays attention to the visuals and design of the game. Especially colors play an essential role here and should be in harmony with each other. Pay special attention to the graphics and creativity of the game.
To get the user attention game should be creative and contain a unique idea. And to run your internet cafe business successfully, you need to follow trends in the gaming industry. It will help you to choose your internet cafe games wisely according to the directions.
Also, consider offering different types of games to the player. Diversity is always good for you because customers have different tastes. Games you provide could be slots, roulettes, jackpot games, bingo, etc. internet cafes at least should offer classic games which include roulette, baccarat, and blackjack.
Therefore, while choosing games for your internet cafe, try to consider each customer’s taste and include a variety of games to your cafe.
Step Four: Target Customers Consideration
Having internet access is an important matter that everyone wants to have. People who do not have access to private internet consider getting benefit from internet cafes.
They pay to internet cafes for internet access. Therefore, people use this case as an advantage and turn it into a profitable business. And it explains why internet cafes are so popular and demanded nowadays. Starting an internet cafe business may seem easy initially to the owner.
Without a stable background system and business plan, it is hard to say that your business will survive from this competition. The leading indicator of a successful internet cafe business is about the number of customers that keep coming back to your internet cafe. Therefore, you need to choose your target market wisely.
Some of the target customers for internet cafe could be:
- Online gamers
- Students that need to fill forms online, or scan documents
- Job applicants that need to fill the application form or send their CV
- Coffee lovers
Always remember, it is important that you protect and keep fresh client computers for your next user.
Step Five: Basic Economic Analysis
Most of the new internet cafes’ aim was to provide gaming experience, internet access, help to send postcards to home, etc. now internet cafes are a modern version of the old ones.
Today the number of pure internet cafes are decreasing as most of the cafes offer internet access to its customers. This condition reduces the difference between the internet and traditional cafes. With the growing popularity, the demand for internet cafes has increased and lead to a more competitive market.
Therefore, today, most of the internet cafes offer lower prices with more alternative internet services to improve profit. Additional services include food, games, and beverages.
Step Six: Internet Cafe Games
If you want to differ from your competitors, you can add games to your business plan as well. With that way, you can increase your profit.
If you decided about adding games, the next step is to decide about the type of games you want to include. There are a lot of game providers you can access. Each of them offers different solutions, and each has different characteristics. Games are an essential factor to keep your customers coming back to your internet cafe.
Therefore, while deciding on them, you need to be careful and try to provide engaging games to your customers. When you are initially starting your internet cafe business, it is crucial to get the best software for your customers. While searching for the best company to provide you with games, make sure that the company offers secure, professional, and engaging games.
Note that when you pick the best games for your customers, they will continue to support your business and help you to make more profit. Security and safety of the software should be one of the most important factors while choosing the right game. The gaming experience should be uninterrupted and trouble-free for the customer.
You would not want to lose your customers in case of any security problems. There are a lot of examples of security issues related to internet cafe games. Therefore, security should be a priority for you while choosing a match for your internet cafe.
Some internet cafe business owners give more importance to the price, yet to run a successful internet cafe business, you should not value money more than the quality of your internet cafe service. Providing inexpensive games does not ensure success and may not be a wise decision always.
How do I Choose the Best Software?
To choose the best game provider is not an easy task. There exist hundreds of internet cafe software providers that claiming they are the best in the industry.
In general, there are several factors that you can take into account and choose the best provider for your business.
Firstly, the provider should offer a large selection of games as we have mentioned you need to consider different customer tastes. Secondly, the game should support the multi-currency as today sets contain support for cryptocurrency.
Other requirements could be;
- well-developed functionality,
- excellent sound quality,
- bonus features,
- a high chance of winning, a user-friendly interface, and
If you can find a company that offers these features in its games, then you can ensure to make a profit from the internet cafe industry.
Provide Web-Based Games
Many internet cafes offer games to their customers, but not all of their games are web-based. In your internet cafe try to offer web-based games as they have some advantages.
Web-based games are faster, better in terms of performance. They are bug-free comparing to traditional games that can contain many bugs and errors. And players can play these games from their homes. This option gives freedom to the user to choose whether to perform at your internet cafe or their comfortable home.
Even if they play at their home, they need to pay for the time. It is an excellent opportunity for the customer and the profit of your business.
Consider Offering Sweepstakes
To differentiate your business from others, you need to offer unique internet cafe services to your customers.
Therefore, many internet cafes started to provide sweepstakes games with sweepstakes terminals. Sweepstakes choose a winner randomly and award player based on his luck. Hence these kinds of games are fun and engaging for the players to play.
There are hundreds of companies that offer sweepstakes games, and they all provide a different approach. You can attract a wide variety of people by delivering sweepstakes games. Customers can play these games with friends or solo.
For playing the sweepstakes, customer needs to pay for the time and then enjoy the game. Sweepstakes are a great way to satisfy your current customers and get more customers to your internet cafe.
Consider Giving Discounts
Make your special pricing plans for your members. Give discounted prices to your regular members and they will always come back to your Internet Cafe for your services.
Attract new members with discounted prepaid login accounts. Sell more pre-paid time for a lower price (Example: sell 3 hours ticket with a 10% discount, a 5-hour ticket with 25% discount, etc.)
Which are the Legal Documents for an Internet Cafe Business?
Before starting your internet cafe business, you will need to have a basic business license. It could be any paper indicating proprietorship, or any other kind of set up.
Today a lot of internet cafes also run as a coffee shop. Therefore you may need additional licenses required to run the business. Keep in mind that food licenses may differ from location to location. But in most of the places, you need to obtain some permission to serve the food you want.
Another kind of license that you could need is a seller license. Probably you will not this type of permit. You will provide seller licenses only when you sell physical products. Some states require this license to make your internet cafe run legally.
If the internet cafe is selling a software product, video games, or any equipment, it would be better to check if your state requires a seller license from you. Besides formal permits, you also need to meet some technical requirements. Your customer wants to be sure that you know what you are doing.
Having several certificates will assure your customer about your ability and experience.
What are the Challenges of running an Internet Cafe Business?
Surely, every entrepreneur has made a lot of mistakes while starting the business. There are some of them you should take note of before diving into the market.
Initially, try to provide high speed and reliable internet connection that supports video streaming without buffering. Experts strongly recommend not only to have traditional internet cafe services. You can offer a wide variety of services, including generating and filling online applications, lamination, etc.
Also, you can add food and drinks to your offerings later if you want. The location of your internet cafe will help you a lot to obtain many customers. We recommend you to choose a busy street or area near the university as a location.
Consider that if you want the university area as your location, you will be able to attract younger customers to your business. If you decide crowded streets near food cafes or small shops, you will attract pedestrians in that location as a customer.
I suggest you research the internet cafe location before choosing one
Conduct research about how cafes at the selected location use the area or how they benefit from it. Then try to obtain statistical information about the average profit of place.
Analyze whether there exist any competitor for your internet cafe and what is their average earning. Also, try to understand whether people of the chosen area fit the type of customer you want to attract. It will be perfect if you analyze the demographics of the city.
Take time to investigate the income level of people in that location. Then decide whether the income level matches the customer model that you want to attract.
Beside required hardware for a successful Internet Cafe Business, it is fully recommended to use Internet Cafe management software.
As an example, the Internet Cafe software is a server / client-based application, used to manage customer accounts, security setup, charge POS items and get the latest statistics, logs and detailed reports. With Internet Cafe software, client computers are fully protected and no one cannot use for free the services offered by your Cafe.
Client computers are protected with the log-in page that requires a pre-paid account to start work. Or it demands to wait for a person to open the client computer from the server computer.
When customers pre-paid account expires or customer finishes the job, the client computer is automatically protected again with the login page and waits for the next customer.
I hope you’ve enjoyed reading and have understood some of the steps to get started with an Internet Cafe Business.
Also, please don’t forget to have a look at the benefits of online digital marketing & even the best lead marketing generation tactics. But, if you’ll have additional contributions, suggestions or even questions, feel free to Contact Us. You can also share your thoughts and insights in the comments box below this blog.