If you asked me, I may not have a direct answer on how to increase YouTube revenue to generate more income. But, there’re many reasons as to why I conducted this research to help all YouTubers out there. Now that we also run a YouTube channel, and one of our subscribers requested the same. Plus the Story of MrBeast highly motivated me too!
But, why am I referencing my research to MrBeast? Who is MrBeast? What does he have to do with ways on how to increase YouTube revenue for YouTubers? Simply, because Jimmy Donaldson — aka MrBeast — is the North Carolina kid who cracked YouTube’s secret code. He was also the top creator on YouTube this year.
Let’s go down to his roots, shall we? In the fall of 2016, Jimmy Donaldson dropped out of college. So as to try and solve one of the biggest mysteries in media. And his biggest question was: How exactly does a video go viral on YouTube?
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Donaldson, then 18, had been posting to the site since he was 12 without amassing much of an audience. But, he was convinced he was close to unlocking the secrets of YouTube’s algorithm. So to say, the black box of rules and processes that determines what videos get recommended to viewers.
In the months that followed, Donaldson and a handful of his friends tried to crack the code. Whereby, they conducted daily phone calls to analyze what videos went viral. They even gave one another YouTube-related homework assignments. And they pestered successful channels for data about their most successful posts.
During a recent interview with Bloomberg, Donaldson recalled that: “I woke up, I studied YouTube, I studied videos, I studied filmmaking, I went to bed and that was my life.”
Then, one day, he was struck with an idea for a video that he was sure would work. It was as simple as counting. He sat down in a chair and, for the next 40-plus hours, murmured one number after the next. Starting from zero and continuing all the way to 100,000.
At the end of the exhausting stunt, he looked deliriously at the camera. “What am I doing with my life?” he said. It was an oddly mesmerizing performance, the kind of thing every kid in elementary school thinks about but never tries. Since I may not cover it all, in this article, you can see the complete interview.
How is the Journey of a YouTuber like?
For instance, let’s say you have 250,000 subscribers on YouTube. Should you drop out of college to pursue this full-time? Of course, NO! Don’t do it! Remember as a YouTuber, you have NO single rights. And you’re highly dependant on a single “employer”, as there is no alternative platform.
On the other hand, YouTube changes strategy and rules all the time, without warning. Not only that but their content creators are the least of their concerns. If they, for whatever reason, decide they no longer like you or your content, bye-bye income.
So stay in college, get your degree, keep growing your channel, and see what comes out of it. This way you have options should the YouTube career go sour. And I am not only speaking to the students but all new and pro YouTubers out there.
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Eventually, since its inception, YouTube has changed many lives in one way or another. However, if you ask many YouTubers, their success didn’t just happen overnight. And this is a misconception that a lot of people have about YouTube.
Many of you would simply argue that “successful YouTubers make it look so easy.” All they’ll do is post a video to get millions of views and thousands of likes/dislikes. And then, all of sudden they are considered to be online influencers. I hate to break it to you, but this is far from true.
If you are thinking about taking the plunge and starting a YouTube channel, awesome! However, don’t expect massive success if you only plan on uploading a few videos and then forgetting about it. Bearing in mind, this isn’t a set it and forget it, business model. You can learn more in this article about the YouTuber journey.
When talking about driving more sales, both Facebook and YouTube have strong power. However, from the perspective of landing sales and customers, YouTube wins with the nature of its audience:— loyal and better engaged. To compare, Facebook videos work as a megaphone, pushing content towards the audience.
While YouTube videos are pulling people in, working like a magnet. YouTube’s pull marketing strategy is what drives views and leads over a longer time. Moreover, resulting in a difference between view count strategies (YouTube’s 30-second vs Facebook’s 3-second view count standard), YouTube gets authentic, and therefore, more valuable views.
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Not to forget, YouTube is owned by Google, giving its videos higher ranks than the ones hosted elsewhere. That creates a longer shelf-life to drive leads for many years into the future. If you’re still not convinced, look at these clear facts presented by Converto’s report.
All of that proves YouTube to be the strongest social platform in driving conversions and closing sales (14 percent). And in that case, let’s take advantage of YouTube’s 1.5 billion monthly active users!
How to Increase YouTube Revenue
Basically, many people who first go on YouTube only think about one thing — making money. Yes! Money Is Good! And maybe, it’s even really good beyond what we see others say. But, there are many steps that you have to take first. Before your YouTube partner account starts to go anywhere, and you start increasing your YouTube AdSense Revenue.
As you know, we’re in the 20th century — the digital era when a video is no longer a trend and not just ‘nice-to-have’, but a total ‘must-have’ in your marketing strategy. YouTube marketing has become a major factor of success for any modern business striving for a top online presence.
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Video content has become a central part of how we live, already accounting for 74 percent of all internet traffic we produce. Meaning that there’s no time to waste — knowing that investment in video marketing is a proven win-win strategy. That leverages the ability of video content to grow your sales 49 percent faster. Below are key methods to increase YouTube revenue by upto 20%.
1. Improve your YouTube videos
As you try to increase YouTube revenue on your channel, this method is more than just creating better videos. It’s about creating a better environment for your videos. Surely, you’ll need to create videos that people actually want to watch. But you also need to manage them in a way that creates a following.
And when we talk about YouTube friendly videos, consider the following case. Two of the most famous guys on YouTube are Anthony Padilla and Ian Hecox of the Smosh team. They got their start using cameras that would be embarrassed by your current smartphone’s camera.
Not only that, but they also had bad equipment. However, they made great videos that appealed to their YouTube target market. I’m not saying that everyone has to jump around and act as goofy as they do. Some little bit of personality and fun go a long way in the YouTube world.
Equally, as you try to increase YouTube revenue on your channel, consistency is key. Consistent publishing schedules have helped many channels to stay on top of the viewers’ minds. It’s definitely up to you to decide the strategy you follow. Whether you are a pop-up entertainment channel or an established provider of regular content.
2. Have a schedule for your posts
In this case, regular uploads, at a consistent time, will not only build your audience quickly as they know when to come by and tune in, but it will also build your video library. At first, you may only be making 50 cents off a video. And if you have 5 videos uploaded over a 2-month span — you’re making no money.
But then, if you have 50 videos over that 2-month span you’ll start to see yourself gain some more traction. In both fan support and in increasing your YouTube AdSense money. All of the highest YouTube earners have followed this strategy.
The now-retired (from YouTube) Ray William Johnson is a great example of this. As he had a regular schedule, stuck to it, and created a wealth of content. So, what needs to happen in the video and during the upload process?
Every video you post will need to:
- Effectively use SEO tactics. Fill out all the details in your description, tags, and title. Use keywords sparsely, but consistently.
- Have an intro that quickly informs viewers about who you are. Don’t use it to annoy or misdirect.
- Have calls to action that clearly illustrate what you want people to do.
- Well crafted for viewership using tools like Moovly.
Ask yourself the following questions:
- Are you trying to pump up your blog? “Click the link to visit my blog”
- Are you trying to grow your vlogging? “Click subscribe to follow my channel.”
Furthermore, the YouTube pop-up text thing is important. Each video is a new opportunity to meet someone for the first time. Make sure that you’re following this advice to:
- find them,
- tell them who you are,
- guide them on what you want them to do, etc.
YouTube users expect this, they want this even, give it to them and they’ll give back. Besides, a clear benefit for your audience, consistency can have a big influence on the YouTube algorithm. And as an active video publisher, you will encourage YouTube crawlers to visit your channel more often. As they track your content for a higher ranking.
3. Consider your YouTube videos description
It’s important to realize, YouTube will only display a small amount of information to users watching your video. This is the part of the description that must accurately talk about what happens in the video. Below that is a “more” button.
When users click on that, feel free to link to every blog you’re affiliated with, your websites, your social networks, and your momma if you want to. This is where users go to learn more about you. Since you want them to know more about you too, so give it to them!
You should also try and create your own eye-catching and welcoming video thumbnails. Along the bottom of the upload screen, you’ll see the three options for thumbnails that YouTube is giving you. Each of these three thumbnails shares the common trait of being absolutely horrible.
4. Improve on your YouTube AdSense ads
You’re already a YouTube partner, right? Good. The first way to improve the ads showing is to improve your ranking in search engines. Keyword research for high ranking words in your industry or field is important. To put it simply: better keywords = more traffic = better ads showing = more YouTube ad money.
This point also relates directly to your tags. Tags are meant to connect videos together which are similar. With more and better connections established, you’ll have a better chance of being viewed. Therefore, keyword research is very important!
But, do not display ads within your video. Putting ads in your own video can lead to conflicts of interest with the advertisers you’re supposed to be working with. These partners can come and go while YouTube AdSense is there to stay.
Feel free to use calls to action to your own website, but don’t venture too far outside of this. Also, don’t forget about your viewers in all this. They want to watch a bunch of ads about as much as they want to go back to watching TV on bunny ears. There are, of course, exceptions to this rule.
Philip DeFranco has been working with more advertisers lately. He’s sure to choose those which fit his brand, and he works them into the video in a way that isn’t too obtrusive. Sxe Phil is the exception here as he has long ago established his audience. A brand new channel can not get away with this.
4. Build your YouTube channel for long term viewership
Having successful videos is great, but you’ll never make serious YouTube AdSense money unless you have a great channel. If your channel is in support of your blog, website, or company, make sure to carry over your logos and colors.
This will help visually connect your two properties. And if your YouTube channel is all original, give it a style that carries over from your videos themselves, to your thumbnails, and to your overall theme. You can do this by:
- Completing all of your profile information,
- Using a memorable cover photo that you customize,
- Customizing your channel background color to match your color scheme, etc.
These steps may seem inconsequential, but they will build your channel into a place where people come back to and recognize right away. This cuts down on the one-hit-wonder phenomenon and increases your YouTube AdSense revenue.
As an example, you can check out Jenna Marbles’ memorable header image. It shows she, has unique colors, links to her other social profiles, and likely has one too many dogs.
5. Try to vary how your videos are presented
Different YouTube users are going to want different things from your channel. Some may not know you well and will only want to invest in a short video. Your biggest fans can watch longer videos on the plus side of 10 minutes. Those with some time may want to sit back and watch a bunch of your videos in a row.
And as such, you can plan for this by creating videos of varying lengths. Most often, YouTube users look at the time stamp on the bottom of videos. As they try to figure out if they want to take the time to watch your video. Likewise, create a video playlist of your series.
Over time you will likely build up videos on different topics. Put together a playlist of these so that your biggest fans, or binge-watchers, can just sit back and watch it all when they feel like it. And as you can see, there is no “one video size fits all” solution.
Varying lengths and creating playlists will help you find viewers with different needs. While at the same time, increasing your views on YouTube overall, and earning you some more YouTube AdSense revenue. But, for long videos, avoid clouding them with too many breaks in ads.
6. It’s so important to create a community
The most successful YouTubers didn’t build their YouTube AdSense earnings on expensive video equipment, they built it with their fans. You too can do this by asking for your fans to comment in the comment section or by responding to some of the best comments directly.
You can also try to create regular video updates that talk to your fans about what they’re bringing up. As well as doing video responses to other people’s videos. This helps your fans feel like they’re part of what’s going on. It also keeps them coming back as they feel a connection. And that the content you produce by addressing their concerns is some easy work!
You should also note that video content and social media make a perfect couple. Videos are starting to take over even photos as the most popular content shared. Watching your video, sharing your video, and getting their friends to view it too. This will help you increase YouTube revenue to greater heights.
Be sure to meet the needs of each social platform:
- Facebook and Google Reads have great video previews. Every YouTube video looks good on them.
- Twitter will help you promote one video at a time. You can’t try to pitch your whole channel in a single tweet.
- Pinterest and Instagram are tough on videos. Whereby, Pinterest really only welcomes DIY content and crafting or home improvement.
- Instagram will thrive on exceptional images, but videos are seen as a bit of a nuisance.
- Vine is a whole new monster, the Twitter of the video if you will.
So to speak, if you have 6 seconds of a great clip from your video, put it up on Vine, and then direct your viewers to the rest of it. Blogging and vlogging go hand in hand.
Increasing your YouTube AdSense, and bringing your blog visitors up, can be accomplished by following the points listed above — and making great videos!
7. Is your video length important or not?
Well, as you try to increase YouTube revenue, marketers have never stopped debating about the perfect YouTube video length. Yes, people have an extremely short attention span nowadays, but that doesn’t mean that only short videos perform the highest on this platform.
Keep your video as long as it is interesting and not a second longer. Whether it’s a minute or half an hour, the only thing that matters is that people stay tuned, which leads us to another finding. To be seen, you also need to satisfy YouTube itself. The YouTube Algorithm has made Watch Time to be a #1 ranking factor.
Attention: Watch Time isn’t directly about the length of your video, but about the length of your users’ viewing session. YouTube Creators explained it this way: “Your content benefits when it leads viewers to spend more time watching videos — not just on your channel, but anywhere on YouTube.”
So, what do you do?
While short-form videos stick to a maximum of 2 minutes, for longer explanatory videos you can be flexible. However, try staying within the 7 to 13-minute limitation. Obviously, the content will be your real deciding factor. But taking into account video length suggestions will help you in your video-making process.
The following length suggestions will contribute to a higher watch time of your videos. And that’s the 2 and 7-13 minute marks. After analyzing almost 600.000 videos, Wistia has concluded some interesting findings. They can clearly see a huge engagement drop-off by audiences after 2 minutes of watching a video.
A few seconds won’t make a difference for your short-form video, as long as you keep it under the suggested 2-minute mark. After 2 minutes, however, every second count! For long-form videos, sweet spot #2 is between 7 and 13 minutes. After 12 minutes, audience attention spans to drop again.
8. Look into your off YouTube marketing plan
As we go about how to increase YouTube revenue, wouldn’t it be nice if we could just do everything right on YouTube and all of our wildest dreams come true? Sigh! There are some more tactics to use off YouTube to market your videos and channel. And as a result, increase your YouTube earnings.
First of all, you should try and embed your videos in blog posts This goes triple for those who are trying to promote their blog! A reason for this is because blogs are such keyword rich platforms. In comparison to where YouTube doesn’t offer much in the way of opportunity.
Doing this will allow you to:
- Let fans on that platform know about your videos,
- Associate your video with the SEO work done on your blog, and on your YouTube SEO efforts alike,
- Increase your chances for views and shares as your video is hosted in another location, etc.
Don’t forget, you know, the rest of the Internet outside of YouTube to get your videos out there. Partnering up with other bloggers is how you built your blog. Therefore, partner up with them again to get your videos out there. You’ll get some promotion, they’ll get some video content that people enjoy watching — and you’ll both win!
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And as you try to increase YouTube revenue, a sure way to make this partnership happen is by shooting a video response to a post of theirs. They can use it for a whole new post, or embed it into the original post. Do you think you are able to increase YouTube revenue on your channel using these guides?
Please let us know what you think in our comments section. You can also Contact Us if you’ll need more support or help on this topic.